1. Microformats A4Uexpo London 2010 Richard Baxter – SEOgadget.co.uk DOWNLOAD: http://seogadget.co.uk/a4u

3. Are Microformats Worth investigating?

4. What Are Microformats? Photo by: SDuck409

5. What Are Microformats? The Pizza Shop 123 Fake Street Faketown Fakeshire FA12 KE1 Yep. Just a bit oftext. Nothing to seehere… Business Location orcontact details Rating: Review by: Sarah “OMG! That was like, the best lunchI ever had! Awesome!” Review “A World of Welsh Lamb”Wednesday, 6 October 12:00 - 14:00 LeadenhallMarket 45-52 LeadenhallMarket, City, EC3V 1LR Event

8. Reviews on place pages

10. Real Examples - HREVIEW hReview http://seogadget.co.uk/using-hreview-microformat-on-your-review-page/ http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=146645

11. Real Examples - HCalendar hCalendar http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=164506 http://www.seomoz.org/blog/markup-events-hcalendar-microformat

12. Real Examples - hCard hResume with hCard & XFN attributes http://www.google.com/support/webmasters/bin/answer.py?answer=146646 http://seogadget.co.uk/markup-location-data-with-hcard/

13. Spread The hreview Use your UGC Display recent reviews in that category Use aggregate hReview for rich snippets

14. http://www.google.com/webmasters/tools/richsnippets Test and Submit http://www.google.com/support/webmasters/bin/request.py?contact_type=rich_snippets_feedback

15. Other Stuff Read up: http://seogadget.co.uk/category/microformats-html5/ http://www.amazon.com/Microformats-Empowering-Your-Markup-Web/dp/1590598148

16. RDFa Micro Formats Micro Data http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=99170

17. THANK YOU richard@seogadget.co.uk @richardbaxter Download: http://seogadget.co.uk/a4u/