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David and Goliath Affiliate Marketing for SMEs A4uexpo London 2008  14 th  October
 
What is a SME? ,[object Object]
Characteristics of a SME? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can Affiliate Marketing bring to the party?  ,[object Object],[object Object],[object Object]
Tactical marketing - characteristics ,[object Object],[object Object],[object Object],[object Object]
Case Study: Gift Merchant
Case Study: Gift Merchant
What can Affiliate Marketing bring to the party?  ,[object Object],[object Object],[object Object]
Strategic Marketing - characteristics ,[object Object],[object Object],[object Object],[object Object]
Case Study: Niche Retailer
Case Study: Niche Retailer
What can Affiliate Marketing bring to the party?  ,[object Object],[object Object],[object Object]
Branding - characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So What? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Success Factors! They sound simple but you would be amazed!  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t get it wrong!
What can Affiliate Marketing bring to the party?  ,[object Object],[object Object],[object Object]
Questions?
[object Object],[object Object]

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