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How to build links which look natural - Kevin Gibbons
1.
How to Build
Links Which Look Natural… Kevin Gibbons, Director of Strategy – SEOptimise @kevgibbo
2.
Panda update =
old link building tactics devalued further
3.
If it’s unnatural,
it’s likely to stand out!
4.
So what should
you be doing instead?
5.
Old tactic: directory
submissions
6.
New tactic: targeted
competitor analysis
7.
Old tactic: article
marketing
8.
New tactic: guest
blogging
9.
Old tactic: PR
distribution
10.
New tactic: creative
content which creates buzz
11.
Old tactic: email
link requests
12.
New tactic: telephone
link building
13.
Old tactic: blog/forum
comment spam
14.
New tactic: build
quality profiles
15.
Old tactic: build
“dofollow” links
16.
New tactic: build
nofollow links which send traffic
17.
Old tactic: top
10 list blog content
18.
New tactic: infographics
19.
Old tactic: buying
links
20.
New tactic: widgets,
plugins & badge campaigns
21.
Old tactic: high
volumes of content
22.
New tactic: ebooks
& whitepapers
23.
Old tactic: topical
news blogging
24.
New tactic: long-lasting
video content
25.
Summary: think like
Matt Cutts – what would he do next?
26.
Thank you Please
follow me on twitter: @kevgibbo & subscribe to www.seoptimise.com/blog
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