1. International Insight: Looking ahead in time at publisher activities Each marketplace across Europe has local nuances, Internet behaviour, advertiser verticals, cultural and even domestic infrastructure differences which all combine to determine the type of affiliates that operate in that market. By taking a closer look at more mature markets, and markets with similar composition, we are able to predict how other markets will develop and what opportunities can be explored in the future.

2. International Insight – Looking ahead in time at publisher activities Ben Manning TradeDoubler

4. TradeDoubler Intro Performance-based digital marketing company - established 1999 Public company headquartered in Sweden 18 local European offices and Asia office located in Tokyo

9. Example Keyword Policy

10. Basic ‘holding’ page

12. Optimised landing page

14. Search Co-ordination

15. What happened after trademark policy was lifted? The first 3 results stay unvaried as they built a strong history / quality score over time 8 out of 10 first paid search results are BG’s official site and affiliates

21. Paid Search over Mobile “ We are now able to drive demand through the most innovative and fastest growing medium available to modern marketers.” Marco Bossi, Dell SMB EMEA Affiliate Manager

26. Controls within email marketing

28. Optimised landing pages

36. Incentives to sign up in loyalty

38. Communities within loyalty

39. Price comparison within loyalty

41. Co-branded landing pages

44. MSN Cashback “ We see cashback as an important opportunity to deliver additional value” Bill Gates, Microsoft

45. White Label Cashback

46. Major newspapers adopt loyalty

48. All Roads Lead to....

49. Thank you! Questions?