1. Performance In Sanjit Atwal UK Network Director TradeDoubler David Parfect Head of Sales Facebook Mike Tompkins Chief Technical Officer Top CashBack Lee Griffin Commercial Director TBG London

2. |Performance In Facebook| The Google Gamble… Facebook Social Plug-ins Top CashBackCase Study TBG London & Facebook advertising Influence Targeting

3. |Performance In Facebook| Everyone in this room…and then some! Population: Sanjit Atwal UK Network Director TradeDoubler

18. |Performance In Facebook| Utilising Facebook Social Plug-ins in Affiliate | Case Study Mike Tompkins Chief Technical Officer Top CashBack

19. |Performance In Facebook| More recently, we have utilised Facebooks new Social Plugins Top Cashback Embracing Social Interaction

20. |Performance In Facebook| Increase Member BaseThrough a new distribution channel, as well as brand awareness, we can increase acquisition of members via referral links from Facebook users profile pages. Increase Trust As our site is free, having an independent community ‘Liking’ our site and particularly friends of people browsing our site, it re-assures users of its legitimacy. Increase ConversionsUsers seeing a ‘like count’ helps to drive further interest in an offer, increasing sales and adding value for our merchant partners. Goals for using the plugins

21. |Performance In Facebook| Like Box – a no-brainer !- Adds a ‘Trust’ element to our site - Re-enforces our testimonials- Enables independent inbound referrals - Takes just minutes to integrate Homepage ‘Like Box’ Benefits

22. 1) Like Button Provides - Recommendation Element- Community Feel 4.3% 2) Clickthrough Rate Increase BUY 4) Extra Distribution Channel Leads to increased referrals and sales 4.4% 3) Transactions Increase in number of members purchasing |Performance In Facebook|

23. |Performance In Facebook| During a three week split test period, we have experienced an average of 3.4% increase in transactions for a selection of 8 merchants, as well as acquiring new members through ‘like’ referrals. This in itself is a positive result for the small investment required. However, what do our users think of merchant offers which currently have a zero or low ‘like’ count? Our next stage is to further test the impact of those merchant pages. Perhaps it will be determined that the ‘Like button’ should be shown only for more ‘newsworthy’ offers and promotions? +ve and -ve

24. |Performance In Facebook| We’ve found ways that the social plugins can benefit our business. I do however feel we’re in the early stages of optimising the returns. As there are many types and ways to integrate social media – each site has to find the way and areas in which social sites best interact with your users to provide a positive benefit. Conclusion

25. |Performance In Facebook| Influence Targeting| Increasing Conversion Rates Sanjit Atwal UK Network Director TradeDoubler

26. |Performance In Facebook| Geo targeting Behavioural targeting Social targeting Contextual targeting Re-targeting 90% of online consumers trust recommendations from people they know

28. Product sales pick up during mid-term

29. Adoption levels off after timeProduct adoption By boosting early adoption through key influencers, sales can increase market share quicker Time

30. |Performance In Facebook| 1) Incentivise affiliates to identify key influencers through Facebook social plug-ins 2) Provide strategic offers to selected demographics to increase early adopter ‘multiplication’ rate Take more market share and build a more balanced and scalable future for your affiliate programme!!! Conclusion

31. |Performance In Facebook| Questions?