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Jon Quinton
Senior SEO Consultant, SEOgadget
@jonquinton1
What do site
owners need to
know and do?
1.
Understanding
the Landscape
http://mozcast.com/
http://moz.com/google-
algorithm-change
https://chrome.google.com/webstore/detail/c
hartelligence/
2. Be the first to
know
http://www.advancedwebranking.com
http://www.trustedproxies.com/
3. Identify and
watch
competitors
http://blog.searchmetrics.com/us/2013/05/23/
google-penguin-update-2-0-loser-analysis/
http://www.linkresearchtools.com/case-
studies/
Penguin 2.0
-14
-9
+3
4.Always ask
‘why’
http://www.opensiteexplorer.org/
5. Prepare
some resource
6. Keep
detailed
records
7. Learn to
analyse data
http://www.dslreports.com/forum/r21961683-Excel-
Trying-to-break-down-an-IP-address-into-its-octets-in-E
The same
goes for on-site
data too…
8. Building your
own easy
reports
http://seogadget.com/majestic-
added-links-api-extension/
makes no warranties, express, implied or statutory, as to the information in this presentation.
jon@seogadget.com

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