Social, Google+ & Affiliate authority in Search - it's starting to seriously hold you back

1. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch Authority Matters in Search Bas van den Beld

2. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

3. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch One sheet about me • Search & social strategist, blogger, trainer , speaker • Founder Stateofsearch.com • Historian • Webmasterradio

7. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch Image credit: Andy Betts

8. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch We Trust The Opinion of Authorities

11. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch We Trust The People Around Us

13. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch We Like To Spread the Word

15. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch We Want What Others Have

16. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch We Are Open To Peer Pressure

17. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch We can’t resist our kids

21. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch 36% of young people check social media after sex

26. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch Is it…?

37. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch Among the most basic of human needs is the need to connect with others.

38. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch “The assumption that everything will move over to using the Plus infrastructure over time.”

41. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch “Google+ is an identification management tool” Eric Schmidt

43. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch “We Know Where You Are, We Know What You Like” Eric Schmidt

44. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch Social Signals Indentity & Profile Friends & Contacts What you DO To which entities you are connected

62. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch Now What?

77. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch Your Target Audience Talker Client

82. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch What should you do? • Don’t just look at you, look at what people want • Work on your social circle • Let your social circle do the job for you • Be personal • Find the influentials people trust • Get involved • Work both on the user perspective and the brand perspective • Use the Network principle!

83. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch Thank you www.stateofsearch.com www.basvandenbeld.com Have Bas speak or train at your event or company ? Get in touch! twitter.com/basvandenbeld twitter.com/stateofsearch linkedin.com/basvandenbeld bas@stateofsearch.com

Social, Google+ & Affiliate authority in Search - it's starting to seriously hold you back

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Social, Google+ & Affiliate authority in Search - it's starting to seriously hold you back

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