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WordPress
   Optimisation
40 tips, in 40 minutes, and then
        some questions!
Open Source
Open Source
              Apple
Open Source
              Apple

CSS
Open Source
              Apple

CSS
              SEO
Open Source
              Apple
      Geek
CSS
              SEO
Open Source           Theology
              Apple
      Geek
CSS
              SEO
Open Source                  Theology
                      IBMS
              Apple
      Geek
CSS
              SEO
Open Source                  Theology
                      IBMS
              Apple
      Geek
CSS
              SEO                 Blogger
Open Source                        Theology
                      IBMS
              Apple
      Geek
CSS
              SEO        Speaker        Blogger
Open Source                        Theology
                      IBMS
              Apple
      Geek              Marketeer
CSS
              SEO        Speaker        Blogger
Open Source                        Theology
                      IBMS
              Apple
      Geek              Marketeer
CSS
              SEO        Speaker        Blogger
Open Source                        Theology
                      IBMS
              Apple
      Geek              Marketeer
CSS
              SEO        Speaker        Blogger
Open Source                        Theology
                      IBMS
              Apple
      Geek              Marketeer
CSS
              SEO        Speaker        Blogger




      Online marketeer
Yoast.com
Section #1: Speed!
01                     Tip Section #1: Speed




     Install WP Super Cache
         With GZIP enabled!
02                             Tip Section #1: Speed




     Move .htaccess directives to your
        server config (if possible)
           And disable .htaccess parsing.
03                           Tip Section #1: Speed




     Combine CSS files into one
           big CSS file
            Same goes for JavaScript,
      which should be loaded in the footer.
04                         Tip Section #1: Speed




           Use CSS sprites

     Ask your developer if you don’t know
                 what this is.
05                             Tip Section #1: Speed




     Add a PHP opcode cache

     Pick one, all are better than having none.
06                            Tip Section #1: Speed




           Kill some plugins...

     And try to replace them for similar ones.
           Some plugins are god awful.
07                           Tip Section #1: Speed




 Still slow? Switch to better hosting.
               WestHost rocks, go to
     http://www.westhost.com/blog-yoast.html
             (yes that’s an affiliate link)
Section #2: SEO
08                         Tip Section #2: SEO




     Set Pretty Permalinks

     Why do people still forget this?
09                           Tip Section #2: SEO




     Switch Blog name and Post Title

             The format should be:
             post title - blog name
10                                Tip Section #2: SEO




           Give Robots directions

     Noindex wp-admin, login and register pages etc.
11                            Tip Section #2: SEO




           Write better titles

     Use HeadSpace2, or even All in one SEO.
12                             Tip Section #2: SEO




     Write good meta descriptions

      If you don’t, do NOT auto generate them.
13                            Tip Section #2: SEO




     Create proper pagination

     Using wp-pagenavi by Lester Chan, f/i.
14                        Tip Section #2: SEO




     Disable paged comments

             They suck.
15                            Tip Section #2: SEO




 Read & Implement everything in my
       WordPress SEO guide
     http://yoast.com/articles/wordpress-seo/
Section #3: Maintenance
16                    Tip Section #3: Maintenance




        Backup your database
          every few hours
     Use Lester Chans WP-DBManager plugin
17                   Tip Section #3: Maintenance




 Optimize your database every day

     Using the same WP-DBManager plugin
18                        Tip Section #3: Maintenance




        Backup your files every day

                Use WordPress Backup:
     www.blogtrafficexchange.com/wordpress-backup
19                           Tip Section #3: Maintenance




               Check your queries
         Use the Debug Queries plugin to check for
                      plugins gone mad
     http://wordpress.org/extend/plugins/debug-queries/
20               Tip Section #3: Maintenance




        Run Akismet

     Kill those spam comments.
21                     Tip Section #3: Maintenance




 Check the referrers for comments

        http://tools.davidnaylor.co.uk/
22                      Tip Section #3: Maintenance




     Remove those nonsense widgets

           Technorati rank? Wel.... OK
              Blog value: nonsense.
23                          Tip Section #3: Maintenance




               Track your uptime

              Use Pingdom, or another tool,
     but be the first to know when your blog is down.
24                       Tip Section #3: Maintenance




                Check 404’s
               Use the 404 notifier:
     wordpress.org/extend/plugins/404-notifier/
          and fix them using Redirection
25                          Tip Section #3: Maintenance




     Remove unneccesary meta info
        // Remove Really simple discovery link
        remove_action('wp_head', 'rsd_link');
        // Remove Windows Live Writer link
        remove_action('wp_head', 'wlwmanifest_link');
        // Remove the version number
        remove_action('wp_head', 'wp_generator');
Section #4: Social
26                        Tip Section #4: Social



     Allow & encourage people to
              submit
            your content
           Use Sociable, damn it :)
27                  Tip Section #4: Social



        Doing newsletters?

 Add a refer a friend button on the
          thank you page!
28                   Tip Section #4: Social




     Or... Use my Comment Redirect
             plugin, and add the
            refer a friend there!
29                    Tip Section #4: Social




         Use WP Greet Box,
     even useful on “normal” sites.
30                Tip Section #4: Social




     Make sure your comments
       are gravatar enabled.
31                    Tip Section #4: Social




         Do the Twitter thing.
     It’s an absurd traffic driver.
Section #5: Analytics
32               Tip Section #5: Analytics




     Use Google Analytics
     (and my plugin for it)
33                Tip Section #5: Analytics




      Use RSS link tagger
     rebelic.nl/rsslinktagger
34                Tip Section #5: Analytics




 Track traffic coming from Twitter:
    yoast.com/twitter-analytics/
35                   Tip Section #5: Analytics




     Install canonical URL’s so your
             Analytics doesn’t
        interfere with your SEO
36                Tip Section #5: Analytics




Use comment redirect to track first
       time commenters
37                           Tip Section #5: Analytics




      Track comments as a goal!
     Use an onclick javascript with a minor delay.
38              Tip Section #5: Analytics




     Track RSS subscribers
         the same way
39                         Tip Section #5: Analytics




          Start optimizing:
         which traffic leads to
          more subscribers?
     And yes that means forgetting about Digg.
40                     Tip Section #5: Analytics




     Use my blog metrics plugin

        Improve yourself each month!
41                   Tip Section #6: Shameless plug



           Bonus tip #41:
     Can’t fix it? Don’t have the time to?

     Hire me & my team to do it for you:

           joost@orangevalley.nl
             +31 6 24 555 808

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WordPress Optimisation Strategies

  • 1. WordPress Optimisation 40 tips, in 40 minutes, and then some questions!
  • 2.
  • 4. Open Source Apple
  • 5. Open Source Apple CSS
  • 6. Open Source Apple CSS SEO
  • 7. Open Source Apple Geek CSS SEO
  • 8. Open Source Theology Apple Geek CSS SEO
  • 9. Open Source Theology IBMS Apple Geek CSS SEO
  • 10. Open Source Theology IBMS Apple Geek CSS SEO Blogger
  • 11. Open Source Theology IBMS Apple Geek CSS SEO Speaker Blogger
  • 12. Open Source Theology IBMS Apple Geek Marketeer CSS SEO Speaker Blogger
  • 13. Open Source Theology IBMS Apple Geek Marketeer CSS SEO Speaker Blogger
  • 14. Open Source Theology IBMS Apple Geek Marketeer CSS SEO Speaker Blogger
  • 15. Open Source Theology IBMS Apple Geek Marketeer CSS SEO Speaker Blogger Online marketeer
  • 16.
  • 19. 01 Tip Section #1: Speed Install WP Super Cache With GZIP enabled!
  • 20. 02 Tip Section #1: Speed Move .htaccess directives to your server config (if possible) And disable .htaccess parsing.
  • 21. 03 Tip Section #1: Speed Combine CSS files into one big CSS file Same goes for JavaScript, which should be loaded in the footer.
  • 22. 04 Tip Section #1: Speed Use CSS sprites Ask your developer if you don’t know what this is.
  • 23. 05 Tip Section #1: Speed Add a PHP opcode cache Pick one, all are better than having none.
  • 24. 06 Tip Section #1: Speed Kill some plugins... And try to replace them for similar ones. Some plugins are god awful.
  • 25. 07 Tip Section #1: Speed Still slow? Switch to better hosting. WestHost rocks, go to http://www.westhost.com/blog-yoast.html (yes that’s an affiliate link)
  • 27. 08 Tip Section #2: SEO Set Pretty Permalinks Why do people still forget this?
  • 28. 09 Tip Section #2: SEO Switch Blog name and Post Title The format should be: post title - blog name
  • 29. 10 Tip Section #2: SEO Give Robots directions Noindex wp-admin, login and register pages etc.
  • 30. 11 Tip Section #2: SEO Write better titles Use HeadSpace2, or even All in one SEO.
  • 31. 12 Tip Section #2: SEO Write good meta descriptions If you don’t, do NOT auto generate them.
  • 32. 13 Tip Section #2: SEO Create proper pagination Using wp-pagenavi by Lester Chan, f/i.
  • 33. 14 Tip Section #2: SEO Disable paged comments They suck.
  • 34. 15 Tip Section #2: SEO Read & Implement everything in my WordPress SEO guide http://yoast.com/articles/wordpress-seo/
  • 36. 16 Tip Section #3: Maintenance Backup your database every few hours Use Lester Chans WP-DBManager plugin
  • 37. 17 Tip Section #3: Maintenance Optimize your database every day Using the same WP-DBManager plugin
  • 38. 18 Tip Section #3: Maintenance Backup your files every day Use WordPress Backup: www.blogtrafficexchange.com/wordpress-backup
  • 39. 19 Tip Section #3: Maintenance Check your queries Use the Debug Queries plugin to check for plugins gone mad http://wordpress.org/extend/plugins/debug-queries/
  • 40. 20 Tip Section #3: Maintenance Run Akismet Kill those spam comments.
  • 41. 21 Tip Section #3: Maintenance Check the referrers for comments http://tools.davidnaylor.co.uk/
  • 42. 22 Tip Section #3: Maintenance Remove those nonsense widgets Technorati rank? Wel.... OK Blog value: nonsense.
  • 43. 23 Tip Section #3: Maintenance Track your uptime Use Pingdom, or another tool, but be the first to know when your blog is down.
  • 44. 24 Tip Section #3: Maintenance Check 404’s Use the 404 notifier: wordpress.org/extend/plugins/404-notifier/ and fix them using Redirection
  • 45. 25 Tip Section #3: Maintenance Remove unneccesary meta info // Remove Really simple discovery link remove_action('wp_head', 'rsd_link'); // Remove Windows Live Writer link remove_action('wp_head', 'wlwmanifest_link'); // Remove the version number remove_action('wp_head', 'wp_generator');
  • 47. 26 Tip Section #4: Social Allow & encourage people to submit your content Use Sociable, damn it :)
  • 48. 27 Tip Section #4: Social Doing newsletters? Add a refer a friend button on the thank you page!
  • 49. 28 Tip Section #4: Social Or... Use my Comment Redirect plugin, and add the refer a friend there!
  • 50. 29 Tip Section #4: Social Use WP Greet Box, even useful on “normal” sites.
  • 51. 30 Tip Section #4: Social Make sure your comments are gravatar enabled.
  • 52. 31 Tip Section #4: Social Do the Twitter thing. It’s an absurd traffic driver.
  • 54. 32 Tip Section #5: Analytics Use Google Analytics (and my plugin for it)
  • 55. 33 Tip Section #5: Analytics Use RSS link tagger rebelic.nl/rsslinktagger
  • 56. 34 Tip Section #5: Analytics Track traffic coming from Twitter: yoast.com/twitter-analytics/
  • 57. 35 Tip Section #5: Analytics Install canonical URL’s so your Analytics doesn’t interfere with your SEO
  • 58. 36 Tip Section #5: Analytics Use comment redirect to track first time commenters
  • 59. 37 Tip Section #5: Analytics Track comments as a goal! Use an onclick javascript with a minor delay.
  • 60. 38 Tip Section #5: Analytics Track RSS subscribers the same way
  • 61. 39 Tip Section #5: Analytics Start optimizing: which traffic leads to more subscribers? And yes that means forgetting about Digg.
  • 62. 40 Tip Section #5: Analytics Use my blog metrics plugin Improve yourself each month!
  • 63. 41 Tip Section #6: Shameless plug Bonus tip #41: Can’t fix it? Don’t have the time to? Hire me & my team to do it for you: joost@orangevalley.nl +31 6 24 555 808