2003ASAP社會行銷(蔡鶯鶯)

傳播的新典範─俗賣「香擱水」的健康蔡鶯鶯副教授世新大學新聞學系 2003 年 7 月 11 日

The Filed of Health Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Scope of Health Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Information, Communication & Health ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Information Health: Individual Agents Health providers Environment Institutes (GOV/NGOs )

Information and Society ,[object Object],[object Object],[object Object],[object Object]

台灣地區醫療滿意度調查結果 : 1992 -97

Strategies: ,[object Object],[object Object],[object Object]

Marketing Public Health: 5Ps ,[object Object],[object Object],[object Object],[object Object],[object Object]

媒體宣導要件 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

宣導活動的結構 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

效果 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

合作的組織與機構 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

宣導的場合 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

公益宣導成功原則 ,[object Object],[object Object],[object Object],[object Object],[object Object]

以行銷促進社會變革 ,[object Object],[object Object],[object Object],[object Object]

衛生專業人員的改變 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

案例社區菸害防制與媒體

2003ASAP社會行銷(蔡鶯鶯)

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2003ASAP社會行銷(蔡鶯鶯)