2. Table of Contents
Meet The Team ....................................... 3
The Problem ........................................... 4
Solution Statement ................................. 5
Defining the Solution .............................. 6
Vision & Mission .................................... 10
Our Strategy .......................................... 11
Understanding the Process ................... 15
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3. Hello, pleased to meet you!
Tina Santiago Patrick Kennan Dhruvi Shah
UX Designer, Interactive Producer Designer, Developer Art Director, Designer
Shawn Ardaiz Adam Elmaghraby Vika Kovalchuk
MBA in Design Strategy Class of 2013 MBA in Design Strategy Class of 2013 Visual Designer, UX Designer
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4. The Problems We Wanted to Address
222 14.5% 500
Databases available Underemployed Vacant Buildings
Municipal governments hold a Community vocational training The true value of an active
lot of information about how to programs lack the emphasis on building is not understood. It is
make our cities better, but don't sustainable business practices, unclear to the community, the
always have the resources to certification criteria, and city, and sometimes even
realize the potential of that currently do not leverage landlords, why buildings are
information. existing structures as training vacant.
facilities.
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5. Solution Statement
Our goals are to create an information resource that develop a
coherent picture of why buildings are vacant in urban settings. We
aim to utilize these vacant buildings as training facilities for the
underemployed, and in the process retrofit both building and worker
for the green economy.
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7. Stakeholders
We have already begun a dialogue with individuals and
organizations within each stakeholder group. We are also currently
also forming a steering committee composed of necessary parties
such as architects, neighborhood organizations as well as the
stakeholders listed below:
• The City of San Francisco
• Local Real Estate Angents & Brokers (e.g. LoopNet, Urban
Solutions)
• Vocational Training Schools (Good Will, Mission Hiring Hall)
• Local Business Owners (via SF Made, La Cucina)
• Property Owners
• Community Residents
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8. Ecosystem
Property Owners Buildings touch many people and
Provide organizations, and each member
of the community has a role to
play in reactivating these spaces.
*
The City: Make the vacancy data clear,
actionable, and help with necessary
permitting.
Property Owners: Understand the financial
and social benefit of an active building, and
* *
Vacant invest in the long-term.
Building Training Schools: Focus on applied skills in
applied environments. Local training, for local
people, in local buildings.
Trainees Training School The City
Trainees: Receive in-demand job training in
Retrofits Identifies
a growing industry by retooling traditional
construction to green buildings.
Community: help identify buildings with my
potential and benefits from the revitalization
in their neighborhood.
*
The Community Ground Work: Facilitates touchpoints
Supports & Benefits between stakeholders
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9. What is Ground Work?
Connects local vocational schools and property owners to make
lasting community change.
Offers a green and sustainable retrofitting service for property
owners which increases the value of their property and decreases
operating costs.
For vocational schools it offers a place to teach students and give
them hands-on experience at the same time as revitalizing vacant
buildings.
Ground Work seeks to create jobs in the burgeoning green building
economy, while also rejuvenating blighted buildings and uplifting
communities.
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10. Our Vision
Is a world in which blighted urban spaces are transformed into
beacons of financial, social, and environmental progress.
Our Mission
Is to connect landlords, vocational schools, and local
government through an online platform that makes vacancy
data visual, available, accessible.
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11. Our Strategy
Pilot Scale
15 months X months
PHASE 1: RESEARCH PHASE 4: PHYSICAL SCALE UP (SAN FRANCISCO)
Compile data from the City of San Franciscoʼs Department of Integrate learnings from Pilot experience of a single partnership
Building Inspection, and interview key stakeholders. and scale the partnership system to work across all of San
Francisco's urban areas.
PHASE 2: ANALYSIS & TECHNICAL PROTOTYPE
PHASE 5: DIGITAL SCALE UP (NATION WIDE)
Develop a technological platform that allows vacancy information
and financial valuations to be shared between all stakeholders. Apply learnings from working with government, landlords, training
schools, and tenants to other urban areas nationwide and scale
digital platform accordingly.
PHASE 3: ROLL OUT OF ONE PROPERTY PARTNERSHIP
Find the most promising vacant building and work to retro-fit it with
the help of our local training partner. This is ultimately the proof of
concept.
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12. Getting to Pilot
June 2012 Pilot
PHASE 1: RESEARCH (3 m) PHASE 2: PROTOTYPE (3 m) PHASE 3.1: PILOT PROGRAM (6 m)
Compile data from the City of San Build a platform to make the previously Develop a pilot program that allows one
Franciscoʼs Department of Building researched data accessible and editable by vocational school to LEED certify their
Inspection, and interview key stakeholders. a larger audience. contractors within an identified blighted
building. Focusing on the most promising
Non-technical work would include:
and available property from the previous
SYNTHESIZE RESEARCH REPORT (1 m)
• Community outreach to drive interest with research, we will work with partners in the
• Examines blighted buildings in community to build out our first partnership
• Community engagement: Seminars and
developing urban neighborhoods program.
workshops within the target area
• Identifies the pain points of all This phase will seek to validate our efforts
• Streamline city information and reporting
stakeholders involved and see our first tangible change within the
process for blighted buildings
• Analyses the findings to inform a design neighborhood.
and technical solution
TEST FUNCTIONALITY (1 m)
• Develop channels for continued
• List any vacant building information
stakeholder engagement
• Links to local contracting partners
• Step-by-step calculation for the economic
& social value embodied in each building
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13. How $10,000 of Funding Makes This Possible
June 2012 Pilot
$500 $2,000 $7,500
= Research Report = Technical Platform = Pilot Program
Costs of printing, research, and Costs of developing a prototype Cost of developing a successful
analysis of vacancy information, of the online platform and partnership between a local
and stakeholder interviews. calculator (visual map and vocational school and a local
calculator), focused on San property owner to set up a
Francisco. LEED certification program.
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15. Design Principles
These are non negotiable design principles for our group going
forward with our design process:
• Green jobs & green buildings
• Make a financial case to landlords
• Create jobs in the local area
• Share output of each research activity
• Enable others to build on the data
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16. Considerations
Things that concern us and that we will have to consider in our
process that we will have to tackle as we go along:
• Zoning Laws
• Impact of gentrification
• Criteria for building selection
• Materials costs
• Permit processes
• Updated green job training curriculum
• Architecture/Design expertise
• Green building teachers
• On-site management
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18. Appendix
Citations for data on page 4:
• Database number: https://data.sfgov.org/
• Underemployed number: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2012/05/23/
bloomberg_articlesM4FALQ0D9L3501-M4HGX.DTL
• Vacant building number (does not include all zoning categories): http://sfdbi.org/
index.aspx?page=455... this is approximate
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