This document discusses the power and importance of social media for career building. It defines social media as online tools for conversation, sharing, and interaction using technology, social interaction, and multimedia. It encourages using social media to demonstrate expertise, share information quickly, create opportunities, build an identity and become a thought leader. It provides tips on using different social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest to connect with others, express yourself, and measure your impact and brand growth.
25. “Social media is like teen sex. Everyone wants to do it. No
one actually knows how. When finally done, there is surprise
its not better”. – Avinash Kaushik, Digital Marketing
Evangelist, Google
28. Social Media is an Online tool...
Conversation, Sharing, Interaction...
29. Social Media is an umbrella term that define the various
activities that integrate technology, social interaction, and
the construction of words, pictures, videos & audio.
32. Why should you care about
Social Media?
You can demonstrate your
expertise & authority
You can share information
quickly
You can create opportunities
You can build your identity
You can become a thought
leader
33. Why should you care about
Social Media?
Because
Only Your Name/Brand Will Save
You
38. Welcome to the ‘Age of Social Media,’ where anyone
can build an audience, advocate brands, build
relationships, effect change and make a difference.
54. Measurement
Social Media Activity Brand Impact
Fans
Followers
Likes
Shares
ReTweets
Comments
Embeds
RSS Feeds
Trust/Reputation
Awareness/Buzz
Engagement
Thought Leader
Word of Mouth
Identity