UrFooz

urFooz Yi-Wen Huang Hyomi Joeng German Martinez Dolapo Victoria Roberts Aakanksha Wadia

Background ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: WARC, Mintel

Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: AdMap

Target Group ,[object Object],[object Object],[object Object],[object Object],[object Object]

Secondary Research: Understanding Our Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: SIMMONS

Primary Research: Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Suggestions: Existing features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Suggestions: New Features (Free Services) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Suggestions: New Features (Free Services) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Suggestions: New Features (Free Services - Monetization through vendors) Feature Monetization Targeted ads on the card CPM, CPC deals Recommendation System: Both urFooz and your friends can recommend music, books, movies etc. Pay per click (PPC) format: when an avatar clicks on say a recommended book. Pre ordering abilities for products like games, music, books, and DVDs. An x amount of fee charged per y amount of orders placed from urFooz. Application downloads Depends on vendor

Suggestions: New Features (Paid Services - Monetization through Consumers) Feature Monetization Professionally created avatars provided by urFooz. $ 5/avatar A virtual hard drive on the urFooz card. $20/person Alert service to phone as a text message (alerts for birthdays, events etc) $5/person/year Sports updates (pick and choose games) $5/person/month $50/person/year Music - local/underground/ indie bands 99 cents/song * Membership packages

Projected Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Promotion time period 1 year Total SU student population 19,000 Projected product awareness in 1 year (70%) 13,500 urFooz trial percentage (60%) 8,000 Actual serious urFooz users (40%) 3,000

Budget Allocation ,[object Object],[object Object],[object Object]

Budget Allocation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Budget Allocation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Strategy: Creative & Media

Fooz U! (“You’ve been foozed!”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fooz U! ,[object Object],[object Object],[object Object],[object Object]

Media Allocation ,[object Object],[object Object]

On Campus ,[object Object],[object Object],[object Object],[object Object]

On Campus ,[object Object],[object Object],[object Object],[object Object],[object Object]

On Campus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internet ,[object Object],[object Object],[object Object],[object Object],[object Object]

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