1. By: Ahmed AlAbdullatif
Samsung Galaxy Note 4

2. Samsung company pursue a new advertising
strategy by using family relations before and
after using the Samsung Galaxy Note 4.
Brief Summary

3. Media Selection
•TV commercials.
•Social media.

4. TV Commercial
• https://www.youtube.com/watch?v=GFgwTxaU0CY
• https://www.youtube.com/watch?v=EvLE7JWiDt8
• https://www.youtube.com/watch?v=o85Y4XfBUuQ

5. Twitter

6. Facebook

7. Campaign Slogans
• My Brother Sure Knows How to Multitask!
• My Sister Sure Knows How to Take Photos!
• My Dad Sure Knows How to Take Charge!

8. The campaign Message
The Samsung Galaxy Note 4 makes family
relationships better. It also make family
members closer to each other than ever.

9. Strategy
• Emotional, humor and rational appeal.
Objective
• Increase market share
• Increase sales
• Beat their competitors especially apple iPhone 6 plus
Executional framework
• Slice of life

10. Target Audience
• Smartphone users from all ages.

11. Timing
Samsung chose the timing perfectly, because the
commercial is about family relationships. Therefore
the timing comes on the best time for families
gathering together for Thanksgiving and Christmas.

12. The commercial pointed out that the Samsung
Galaxy Note 4 is unlike other electronic devices,
that divided family members. However, Samsung
Galaxy Note 4 is the reason that they get closer
more the ever.
Analysis

13. conclusion
• I like the campaign because it is different and have a new
approach than the earlier campaigns. It also has some emotions,
humors and rational appeals.
• their message is do not let electronic devices go over your
relationship with your family which is more important.
• Campaign timing is perfectly chosen.