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Creating a Content Strategy Ecosystem, A.Ames — LavaCon
COMMUNICATION PLAN
Expectations Matrix (EM)
Who needs to
know something What they need to know
What they should think or do
as a result of knowing
Dir of Engineering Requirements and how next mobile app
release is likely to be affected
Plan staffing, release schedule
Creating a Content Strategy Ecosystem, A.Ames — LavaCon
COPIS Matrix
Customer
(“Who” from EM)
Output / Delivery
Mechanism
(“What” from EM)
Process / Item / Task
(How it will be communicated;
what channels / delivery
mechanisms will be used)
Input
(What, if anything, is needed to
communicate effectively)
Contributor / Supplier
(Who is communicating)
Dir of
Engineering
Updated mobile app
plan
Product planning
process/meetings
Business case,
including specific data
justifying
requirements for next
release
Mobile app product
manager

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Stakeholder expectations template for LavaCon "Creating a Content Strategy Ecosystem" workshop

  • 1. Creating a Content Strategy Ecosystem, A.Ames — LavaCon COMMUNICATION PLAN Expectations Matrix (EM) Who needs to know something What they need to know What they should think or do as a result of knowing Dir of Engineering Requirements and how next mobile app release is likely to be affected Plan staffing, release schedule
  • 2. Creating a Content Strategy Ecosystem, A.Ames — LavaCon COPIS Matrix Customer (“Who” from EM) Output / Delivery Mechanism (“What” from EM) Process / Item / Task (How it will be communicated; what channels / delivery mechanisms will be used) Input (What, if anything, is needed to communicate effectively) Contributor / Supplier (Who is communicating) Dir of Engineering Updated mobile app plan Product planning process/meetings Business case, including specific data justifying requirements for next release Mobile app product manager