1. 5
for Improving Your Product
Landing Pages

2. Optimize the Layout &
1 Design for Web Reading

3. A web user is first drawn to look at the top left
of the page and then their eyes follow a
diagonal line across the centre to the bottom
right of the page.
 Always match the colours of your landing pages with
the overall look and theme of your website. If users
move between your landing pages and your site’s
home page, it should feel like a natural progression
and be synergistic with your brand’s values.
 Social is also great to include on landing pages. If
integrated as a social widget, the user can get real-
time feedback from other customers.
 The “thank you” page is a great opportunity to ask for
additional engagements from your customers and
then track and see what they are interested in.

4. Write Copy With Search
2 in Mind

5. The more copy you use related to keywords
and ad copy you’re showing on your ads, the
less you’ll have to pay for paid search ads.
 Good copy is also important to give the user a
positive user experience, and it’s also a key factor that
Google uses in its search algorithm to rank and list
companies in search results.
 By nature, users look at websites and tend to ask,
‘What’s in it for me?’ If your copy takes the guesswork
out of the equation, your customers will be happier
and click on ‘buy’ or ‘purchase’ or ‘get a free
inspection’ much faster.
 it’s important to maintain a consistent message from
your display or search ads to your landing pages. From
the perspective of search marketers and brands, try to
match the paid search advertisement to the landing
page as much as possible.

6. Be Strategic With
3 Images & Video

7. Images and video are important to a certain
degree, because they can increase user
engagement and create a personal connection
with users.
 Use white backgrounds for product photos. Don’t
show corners in your images so that it looks like the
walls curve and you don’t see anything in the
background of the image.
 Having a wide variety of product images is just as
important as showing multiple angles and 360-degree
views of those products.
 Try to match your photography subject to your
audience’s demographics and needs/wants, and even
better, create multiple pages that match different
market segments.

8. Highlight the Call to
4 Action

9. A call to action is a header image, offer or
slogan that is asking for some form of action
from customers.
 A call to action should be initiated within an ad unit,
and it should be reiterated on the corresponding
landing page.
 Users should be taken to a specific page that will
follow through on the already promised CTA [call to
action].
 A landing page should be transparent about pricing
to prevent users from exiting or bouncing off the page.
 It is often accompanies by a button that users click to
begin the process. CTA button size and placement
should also be tested to maximize your conversion
opportunity.

10. 5 Test & Track Landing
Pages

11. When it comes to landing pages, you need to
see what works and what doesn’t work if you
want to improve conversion rates.
 Multi-variate testing is the process of testing many
variations against one another in order to find the
best combination for higher results.
 For a business, you’re always looking to increase your
conversion rates and testing can easily mean the
difference between a 10% conversion rate and 20%
conversion rate.

12. THANK YOU