Kotler09basic 1227033671738736 8

New-Product Development and Life-Cycle Strategies Chapter 9

Learning Goals ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study Nokia

Definition ,[object Object],[object Object],Goal 1: Learn how companies find & develop new-product ideas

New Product Development Strategy ,[object Object],[object Object],[object Object],Goal 1: Learn how companies find & develop new-product ideas

Stages of the New Product Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 2: Understand steps in the new-product development process

Stages of the New Product Development Process ,[object Object],[object Object],[object Object],Goal 2: Understand steps in the new-product development process

Stages of the New Product Development Process ,[object Object],[object Object],[object Object],[object Object],Goal 2: Understand steps in the new-product development process

Product Life-Cycle Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Know the stages of the product life cycle process

Product Life-Cycle Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Know the stages of the product life cycle process

Product Life-Cycle Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PLC Stages Goal 4: Realize how marketing strategies change during the product life cycle

Product Life-Cycle Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PLC Stages Goal 4: Realize how marketing strategies change during the product life cycle

Marketing Strategies: Introduction Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 4: Realize how marketing strategies change during the product life cycle

Marketing Strategies: Growth Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 4: Realize how marketing strategies change during the product life cycle

Marketing Strategies: Maturity Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 4: Realize how marketing strategies change during the product life cycle

Marketing Strategies: Decline Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 4: Realize how marketing strategies change during the product life cycle

Kotler09basic 1227033671738736 8

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