1. Ok, so I have had my thinking cap on! I have found information on all MS1 exams since
2009. Listed below are the audience questions that have been asked and a list of the
stimulus material used in the exam. It is impossible to predict what will come up, however it
seems unlikely that gender will be focus as this was used in the exam in Jan 2014.
It is possible that the stimulus material will be print based - but again it is impossible to tell.
Ethnicity & age have not been used for a number of years, so could make an appearance!
WJEC AS MEDIA STUDIES – EXAM QUESTIONS 2009-2014
January 09:
Discuss how different media texts attract different audiences. Refer to your own detailed
examples.
June 09:
How does the same media text attract a range of different audience responses? Refer to
your own detailed examples.
Jan 10:
With reference to your own detailed examples, explore what influences how audiences or
users respond to media texts.
June 10:
Using your own detailed examples, examine why audiences respond differently to media
texts.
Jan 11:
With reference to your own detailed examples, explore how media texts position audiences
and/ or users.
June 11:
With reference to your own detailed examples, explore how media texts target different
audiences.
Jan 12:
With reference to your own detailed examples, which must not include the resource
material examples, explore why audiences may respond differently to the same media text.
June 12:

2. With reference to your own detailed examples, explore the ways in which media texts are
constructed to target audiences.
Jan 13:
With reference to your own detailed examples, explore how audiences are categorised by
the producers of media texts.
June 13:
With reference to your own detailed examples, explore what affects how an audience may
respond to a media text.
Jan 14
With reference to your own detailed examples, explore why audiences respond differently
to the same media text.

3. Representation Questions:
The question is nearly always the same:
Using your own detailed examples, explore the representation of………… in the media
today.
The focus varies:
Jan 09 – representations of young people
Jun 09 – women
Jan 10 – ethnicity
June 10 – men
Jan 11- two events
June 11 – age
Jan 12 – gender
June 12 – two issues
Jan 13 – young people
June 13 – Regional/National identity
Jan 14- Women
Analysis Texts:
The texts used have been as follows:
Jan 09 – covers for Kidulthood DVD and Sims 2 (University) cover
June 09 – extract from The Bill
Jan 10 – Newsround/ BBC News clips – election of Obama
June 10 – three ads (Stella Artois/ Adidas/ KFC)
Jan 11 – coverage of Winter Olympics
June 11 – Front covers for GQ and Saga magazines
Jan 12 – Film posters for Winter’s Bone and Unknown
June 12 - extract from BBC Horizon documentary on drugs
Jan 13 – opening sequence of Great Expectations TV drama
June 13 - opening sequence of the BBC’s coverage of Rugby’s 2012 Six Nations
Championship (broadcast, February 2012). This introduces England’s match against Wales.
Jan 14- Trailer for the video game Halo 4 - This trailer was part of a marketing campaign
which featured actors playing the roles of Halo 4’s computer-generated characters.