10 Things We've Learnt About MultiPlatform

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This is a talk Dan Efergan originally did at FMX.de. "Over the last few years the entertainment industry has grown hungry for content that transcends across platforms. With this desire we find ourselves on a journey to discover what this actually means in terms of production and process. This session is a chance to hear the mistakes, successes and general ramblings of a company venturing into the brave new unknown."

Technologie

10 things we’ve learned about
cross platform

One interconnected experience
for and across

multiple platforms

It starts with the world,
characters and narrative

Use the right platform
for the right reason

•  Images of Tate Site

the movie maker project

Each platform should be an
experience in its own right

But The whole is greater than the sum of its parts

For mass appeal be obvious
about the journey

...for now...

To progress we need to think shared
experiences not Digital marketing

Communities are great
but a great responsibility

efergan
Dan.efergan aardman.com

Thanks and Bye bye

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