SlideShare a Scribd company logo

Selling Subscriptions Online

•Download as PPT, PDF•
•
A
aaric69

A presentation for Marketing Sherpa\'s Selling Subscriptions Online conference in May 2008.

1 of 14
When All the “Right” Things Go Wrong: How To Reinvigorate Email Sales Campaigns By Conducting an Intelligence Operation Aaric S. Eisenstein, Senior Vice President Publishing Stratfor Tuesday, May 13, 2008
What is Stratfor? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Challenge – Anemic Sales Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our “Intelligence Operation” ,[object Object],[object Object],[object Object],[object Object]
Keep it Personally Relevant ,[object Object]
The 6 Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dramatic & Clear Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before – No Wonder ,[object Object],[object Object],[object Object],[object Object]
After - Echo
Vote With Their Feet and Echo Some More ,[object Object],[object Object],[object Object],4.94% 22.34% Non-Partisan 3.63% 22.25% Saves Time Click Rate Open Rate Message
Pound It Again
So? ,[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object]
Credits/Thank You ,[object Object],[object Object],[object Object]

Recommended

Analysis of hbr article marketers flunk the big data test
Analysis of hbr article marketers flunk the big data testAnalysis of hbr article marketers flunk the big data test
Analysis of hbr article marketers flunk the big data test
Shikhar Gupta
 
Atlanta Social Media Club presentation on "Open Leadership"
Atlanta Social Media Club presentation on "Open Leadership"Atlanta Social Media Club presentation on "Open Leadership"
Atlanta Social Media Club presentation on "Open Leadership"
Charlene Li
 
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...
Social Fresh Conference
 
Emailmarketing 022708
Emailmarketing 022708Emailmarketing 022708
Emailmarketing 022708
Scott Andrews
 
How To Increase Customer Contacts By 200% With Relationship Analytics
How To Increase Customer Contacts By 200% With Relationship AnalyticsHow To Increase Customer Contacts By 200% With Relationship Analytics
How To Increase Customer Contacts By 200% With Relationship Analytics
Sales Hacker
 
Data-Driven Marketing Survey, by Domo
Data-Driven Marketing Survey, by DomoData-Driven Marketing Survey, by Domo
Data-Driven Marketing Survey, by Domo
Domo
 
Marketers Flunk the Big Data Test
Marketers Flunk the Big Data TestMarketers Flunk the Big Data Test
Marketers Flunk the Big Data Test
Saurabh Ranjan
 
Marketers and Big Data
Marketers and Big DataMarketers and Big Data
Marketers and Big Data
Tanya Gupta
 

Recommended

Analysis of hbr article marketers flunk the big data test
Analysis of hbr article marketers flunk the big data testAnalysis of hbr article marketers flunk the big data test
Analysis of hbr article marketers flunk the big data test
Shikhar Gupta
 
Atlanta Social Media Club presentation on "Open Leadership"
Atlanta Social Media Club presentation on "Open Leadership"Atlanta Social Media Club presentation on "Open Leadership"
Atlanta Social Media Club presentation on "Open Leadership"
Charlene Li
 
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...
Social Fresh Conference
 
Emailmarketing 022708
Emailmarketing 022708Emailmarketing 022708
Emailmarketing 022708
Scott Andrews
 
How To Increase Customer Contacts By 200% With Relationship Analytics
How To Increase Customer Contacts By 200% With Relationship AnalyticsHow To Increase Customer Contacts By 200% With Relationship Analytics
How To Increase Customer Contacts By 200% With Relationship Analytics
Sales Hacker
 
Data-Driven Marketing Survey, by Domo
Data-Driven Marketing Survey, by DomoData-Driven Marketing Survey, by Domo
Data-Driven Marketing Survey, by Domo
Domo
 
Marketers Flunk the Big Data Test
Marketers Flunk the Big Data TestMarketers Flunk the Big Data Test
Marketers Flunk the Big Data Test
Saurabh Ranjan
 
Marketers and Big Data
Marketers and Big DataMarketers and Big Data
Marketers and Big Data
Tanya Gupta
 
iGB - Top 5 issues in SEO - Link Building/PR
iGB - Top 5 issues in SEO - Link Building/PR iGB - Top 5 issues in SEO - Link Building/PR
iGB - Top 5 issues in SEO - Link Building/PR
Laura Crimmons
 
5 Moneyball Metrics Sales Executives Can't Ignore
5 Moneyball Metrics Sales Executives Can't Ignore5 Moneyball Metrics Sales Executives Can't Ignore
5 Moneyball Metrics Sales Executives Can't Ignore
Domo
 
Common Mistakes to Avoid in Google Analytics
Common Mistakes to Avoid in Google AnalyticsCommon Mistakes to Avoid in Google Analytics
Common Mistakes to Avoid in Google Analytics
Selesti-Ltd
 
50 Marketing Metrics That Matter—Do You Measure Up?
50 Marketing Metrics That Matter—Do You Measure Up?50 Marketing Metrics That Matter—Do You Measure Up?
50 Marketing Metrics That Matter—Do You Measure Up?
Domo
 
3 ways to spot a bad statistic.
3 ways to spot a bad statistic.3 ways to spot a bad statistic.
3 ways to spot a bad statistic.
TanayKarnik1
 
Mike Joyce, SmarterTravel
Mike Joyce, SmarterTravelMike Joyce, SmarterTravel
Mike Joyce, SmarterTravel
Mike Joyce
 
Referral marketing works
Referral marketing worksReferral marketing works
Referral marketing works
Rae Stonehouse
 
Data-driven-marketing-survey-report2013
Data-driven-marketing-survey-report2013 Data-driven-marketing-survey-report2013
Data-driven-marketing-survey-report2013
Brian Crotty
 
Make a Date with Your Data
Make a Date with Your DataMake a Date with Your Data
Make a Date with Your Data
Ve Interactive, US
 
How to create content that converts
How to create content that convertsHow to create content that converts
How to create content that converts
Backlinko
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data test
K. Krishna Chaitanya Rao 🇮🇳
 
Marketers flunk the big data
Marketers flunk the big dataMarketers flunk the big data
Marketers flunk the big data
PRAKASH RAJ
 
Screw Link Building - Clickz Live New York 2014
Screw Link Building - Clickz Live New York 2014Screw Link Building - Clickz Live New York 2014
Screw Link Building - Clickz Live New York 2014
Ryan Jones
 
Pre-EMERGE Kolkata Workshop Session by Mukund Mohan: Sales for Entrepreneurs
Pre-EMERGE Kolkata Workshop Session by Mukund Mohan: Sales for EntrepreneursPre-EMERGE Kolkata Workshop Session by Mukund Mohan: Sales for Entrepreneurs
Pre-EMERGE Kolkata Workshop Session by Mukund Mohan: Sales for Entrepreneurs
NASSCOM_EMERGEKolkata
 
Top 5 Referral Marketing Tips - Small Business Marketing Tips Friday 12
Top 5 Referral Marketing Tips - Small Business Marketing Tips Friday 12Top 5 Referral Marketing Tips - Small Business Marketing Tips Friday 12
Top 5 Referral Marketing Tips - Small Business Marketing Tips Friday 12
Desmond Dreckett
 
Beyond the Buzz Andrew Grill Visible Technologies
Beyond the Buzz Andrew Grill Visible TechnologiesBeyond the Buzz Andrew Grill Visible Technologies
Beyond the Buzz Andrew Grill Visible Technologies
Andrew Grill
 
Don't be Biased | TechSparks 2018
Don't be Biased | TechSparks 2018Don't be Biased | TechSparks 2018
Don't be Biased | TechSparks 2018
Sidharth Sidharth
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data test
Tavva G N R S N Prudhvith
 
10 Golden Rules of Online Marketing - Version 10
10 Golden Rules of Online Marketing - Version 1010 Golden Rules of Online Marketing - Version 10
10 Golden Rules of Online Marketing - Version 10
Affiliate Summit
 
Emerge
EmergeEmerge
Emerge
David Bowman
 
Adam Maestro's music magazine evaluation presentation
Adam Maestro's music magazine evaluation presentationAdam Maestro's music magazine evaluation presentation
Adam Maestro's music magazine evaluation presentation
adamaestro
 
A frayed connection: joblessness among teens in Chicago
A frayed connection: joblessness among teens in ChicagoA frayed connection: joblessness among teens in Chicago
A frayed connection: joblessness among teens in Chicago
Jim Bloyd, DrPH, MPH
 

More Related Content

What's hot

Common Mistakes to Avoid in Google Analytics
Common Mistakes to Avoid in Google AnalyticsCommon Mistakes to Avoid in Google Analytics
Common Mistakes to Avoid in Google Analytics
Selesti-Ltd
 
50 Marketing Metrics That Matter—Do You Measure Up?
50 Marketing Metrics That Matter—Do You Measure Up?50 Marketing Metrics That Matter—Do You Measure Up?
50 Marketing Metrics That Matter—Do You Measure Up?
Domo
 
Data-driven-marketing-survey-report2013
Data-driven-marketing-survey-report2013 Data-driven-marketing-survey-report2013
Data-driven-marketing-survey-report2013
Brian Crotty
 

What's hot (20)

iGB - Top 5 issues in SEO - Link Building/PR
iGB - Top 5 issues in SEO - Link Building/PR iGB - Top 5 issues in SEO - Link Building/PR
iGB - Top 5 issues in SEO - Link Building/PR
 
5 Moneyball Metrics Sales Executives Can't Ignore
5 Moneyball Metrics Sales Executives Can't Ignore5 Moneyball Metrics Sales Executives Can't Ignore
5 Moneyball Metrics Sales Executives Can't Ignore
 
Common Mistakes to Avoid in Google Analytics
Common Mistakes to Avoid in Google AnalyticsCommon Mistakes to Avoid in Google Analytics
Common Mistakes to Avoid in Google Analytics
 
50 Marketing Metrics That Matter—Do You Measure Up?
50 Marketing Metrics That Matter—Do You Measure Up?50 Marketing Metrics That Matter—Do You Measure Up?
50 Marketing Metrics That Matter—Do You Measure Up?
 
3 ways to spot a bad statistic.
3 ways to spot a bad statistic.3 ways to spot a bad statistic.
3 ways to spot a bad statistic.
 
Mike Joyce, SmarterTravel
Mike Joyce, SmarterTravelMike Joyce, SmarterTravel
Mike Joyce, SmarterTravel
 
Referral marketing works
Referral marketing worksReferral marketing works
Referral marketing works
 
Data-driven-marketing-survey-report2013
Data-driven-marketing-survey-report2013 Data-driven-marketing-survey-report2013
Data-driven-marketing-survey-report2013
 
Make a Date with Your Data
Make a Date with Your DataMake a Date with Your Data
Make a Date with Your Data
 
How to create content that converts
How to create content that convertsHow to create content that converts
How to create content that converts
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data test
 
Marketers flunk the big data
Marketers flunk the big dataMarketers flunk the big data
Marketers flunk the big data
 
Screw Link Building - Clickz Live New York 2014
Screw Link Building - Clickz Live New York 2014Screw Link Building - Clickz Live New York 2014
Screw Link Building - Clickz Live New York 2014
 
Pre-EMERGE Kolkata Workshop Session by Mukund Mohan: Sales for Entrepreneurs
Pre-EMERGE Kolkata Workshop Session by Mukund Mohan: Sales for EntrepreneursPre-EMERGE Kolkata Workshop Session by Mukund Mohan: Sales for Entrepreneurs
Pre-EMERGE Kolkata Workshop Session by Mukund Mohan: Sales for Entrepreneurs
 
Top 5 Referral Marketing Tips - Small Business Marketing Tips Friday 12
Top 5 Referral Marketing Tips - Small Business Marketing Tips Friday 12Top 5 Referral Marketing Tips - Small Business Marketing Tips Friday 12
Top 5 Referral Marketing Tips - Small Business Marketing Tips Friday 12
 
Beyond the Buzz Andrew Grill Visible Technologies
Beyond the Buzz Andrew Grill Visible TechnologiesBeyond the Buzz Andrew Grill Visible Technologies
Beyond the Buzz Andrew Grill Visible Technologies
 
Don't be Biased | TechSparks 2018
Don't be Biased | TechSparks 2018Don't be Biased | TechSparks 2018
Don't be Biased | TechSparks 2018
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data test
 
10 Golden Rules of Online Marketing - Version 10
10 Golden Rules of Online Marketing - Version 1010 Golden Rules of Online Marketing - Version 10
10 Golden Rules of Online Marketing - Version 10
 
Emerge
EmergeEmerge
Emerge
 

Viewers also liked

Adam Maestro's music magazine evaluation presentation
Adam Maestro's music magazine evaluation presentationAdam Maestro's music magazine evaluation presentation
Adam Maestro's music magazine evaluation presentation
adamaestro
 
Policy Development to Tackle Structural Origins of Health Inequities: Thought...
Policy Development to Tackle Structural Origins of Health Inequities: Thought...Policy Development to Tackle Structural Origins of Health Inequities: Thought...
Policy Development to Tackle Structural Origins of Health Inequities: Thought...
Jim Bloyd, DrPH, MPH
 
ალ. გრიბოედოვისა და ნინო ჭავჭავაძის სიყვარულის ისტორია
ალ. გრიბოედოვისა და ნინო ჭავჭავაძის სიყვარულის ისტორიაალ. გრიბოედოვისა და ნინო ჭავჭავაძის სიყვარულის ისტორია
ალ. გრიბოედოვისა და ნინო ჭავჭავაძის სიყვარულის ისტორია
guestd12fa98
 
From Politics to Parity: Using a Health Disparitiies Index to Guide Legislati...
From Politics to Parity: Using a Health Disparitiies Index to Guide Legislati...From Politics to Parity: Using a Health Disparitiies Index to Guide Legislati...
From Politics to Parity: Using a Health Disparitiies Index to Guide Legislati...
Jim Bloyd, DrPH, MPH
 
Fog Cloud Caching at Network Edge via Local Hardware Awareness Spaces
Fog Cloud Caching at Network Edge via Local Hardware Awareness SpacesFog Cloud Caching at Network Edge via Local Hardware Awareness Spaces
Fog Cloud Caching at Network Edge via Local Hardware Awareness Spaces
Tokyo University of Science
 
Bulk-n-Pick Method for One-to-Many Data Transfer in Dense Wireless Spaces
Bulk-n-Pick Method for One-to-Many Data Transfer in Dense Wireless SpacesBulk-n-Pick Method for One-to-Many Data Transfer in Dense Wireless Spaces
Bulk-n-Pick Method for One-to-Many Data Transfer in Dense Wireless Spaces
Tokyo University of Science
 
The Switchboard Traffic Engineering Problem for Mixed Contention/Cut-Through ...
The Switchboard Traffic Engineering Problem for Mixed Contention/Cut-Through ...The Switchboard Traffic Engineering Problem for Mixed Contention/Cut-Through ...
The Switchboard Traffic Engineering Problem for Mixed Contention/Cut-Through ...
Tokyo University of Science
 

Viewers also liked (16)

Adam Maestro's music magazine evaluation presentation
Adam Maestro's music magazine evaluation presentationAdam Maestro's music magazine evaluation presentation
Adam Maestro's music magazine evaluation presentation
 
A frayed connection: joblessness among teens in Chicago
A frayed connection: joblessness among teens in ChicagoA frayed connection: joblessness among teens in Chicago
A frayed connection: joblessness among teens in Chicago
 
Public Health, Place and Social Media for Organizing to Eliminate Health Ineq...
Public Health, Place and Social Media for Organizing to Eliminate Health Ineq...Public Health, Place and Social Media for Organizing to Eliminate Health Ineq...
Public Health, Place and Social Media for Organizing to Eliminate Health Ineq...
 
Policy Development to Tackle Structural Origins of Health Inequities: Thought...
Policy Development to Tackle Structural Origins of Health Inequities: Thought...Policy Development to Tackle Structural Origins of Health Inequities: Thought...
Policy Development to Tackle Structural Origins of Health Inequities: Thought...
 
Latin american critical ('social') epidemiology new settings for an old dream
Latin american critical ('social') epidemiology new settings for an old dreamLatin american critical ('social') epidemiology new settings for an old dream
Latin american critical ('social') epidemiology new settings for an old dream
 
ალ. გრიბოედოვისა და ნინო ჭავჭავაძის სიყვარულის ისტორია
ალ. გრიბოედოვისა და ნინო ჭავჭავაძის სიყვარულის ისტორიაალ. გრიბოედოვისა და ნინო ჭავჭავაძის სიყვარულის ისტორია
ალ. გრიბოედოვისა და ნინო ჭავჭავაძის სიყვარულის ისტორია
 
From Politics to Parity: Using a Health Disparitiies Index to Guide Legislati...
From Politics to Parity: Using a Health Disparitiies Index to Guide Legislati...From Politics to Parity: Using a Health Disparitiies Index to Guide Legislati...
From Politics to Parity: Using a Health Disparitiies Index to Guide Legislati...
 
Fog Cloud Caching at Network Edge via Local Hardware Awareness Spaces
Fog Cloud Caching at Network Edge via Local Hardware Awareness SpacesFog Cloud Caching at Network Edge via Local Hardware Awareness Spaces
Fog Cloud Caching at Network Edge via Local Hardware Awareness Spaces
 
Labor Unions: A public health institution
Labor Unions: A public health institutionLabor Unions: A public health institution
Labor Unions: A public health institution
 
Idaho
IdahoIdaho
Idaho
 
Bulk-n-Pick Method for One-to-Many Data Transfer in Dense Wireless Spaces
Bulk-n-Pick Method for One-to-Many Data Transfer in Dense Wireless SpacesBulk-n-Pick Method for One-to-Many Data Transfer in Dense Wireless Spaces
Bulk-n-Pick Method for One-to-Many Data Transfer in Dense Wireless Spaces
 
Power, Policy, and Structural Determinants of Health Inequities--Condensed Ex...
Power, Policy, and Structural Determinants of Health Inequities--Condensed Ex...Power, Policy, and Structural Determinants of Health Inequities--Condensed Ex...
Power, Policy, and Structural Determinants of Health Inequities--Condensed Ex...
 
Texaco and its Consultants
Texaco and its ConsultantsTexaco and its Consultants
Texaco and its Consultants
 
Racism, police violence and public health by Jasmine D. Graves, MPH Presentat...
Racism, police violence and public health by Jasmine D. Graves, MPH Presentat...Racism, police violence and public health by Jasmine D. Graves, MPH Presentat...
Racism, police violence and public health by Jasmine D. Graves, MPH Presentat...
 
How a culture of disregard for the Public Taints the Federal LCR and Banalize...
How a culture of disregard for the Public Taints the Federal LCR and Banalize...How a culture of disregard for the Public Taints the Federal LCR and Banalize...
How a culture of disregard for the Public Taints the Federal LCR and Banalize...
 
The Switchboard Traffic Engineering Problem for Mixed Contention/Cut-Through ...
The Switchboard Traffic Engineering Problem for Mixed Contention/Cut-Through ...The Switchboard Traffic Engineering Problem for Mixed Contention/Cut-Through ...
The Switchboard Traffic Engineering Problem for Mixed Contention/Cut-Through ...
 

Similar to Selling Subscriptions Online

Startup Metrics: The Data That Will Make or Break Your Business by Alistair C...
Startup Metrics: The Data That Will Make or Break Your Business by Alistair C...Startup Metrics: The Data That Will Make or Break Your Business by Alistair C...
Startup Metrics: The Data That Will Make or Break Your Business by Alistair C...
Lean Startup Co.
 
Cal sae recession proof marketing
Cal sae recession proof marketingCal sae recession proof marketing
Cal sae recession proof marketing
Avenue M Group
 
Stephanie Marx Presentation
Stephanie Marx PresentationStephanie Marx Presentation
Stephanie Marx Presentation
Mediabistro
 
List Building
List BuildingList Building
List Building
HP2009
 
Pam Dechert Updated Webinar
Pam Dechert Updated WebinarPam Dechert Updated Webinar
Pam Dechert Updated Webinar
Pam Dechert
 
DAMA Webinar: Influencing with Data – Facts Don’t Matter Much!
DAMA Webinar: Influencing with Data – Facts Don’t Matter Much!DAMA Webinar: Influencing with Data – Facts Don’t Matter Much!
DAMA Webinar: Influencing with Data – Facts Don’t Matter Much!
DATAVERSITY
 
eTapestry Webinar
eTapestry WebinareTapestry Webinar
eTapestry Webinar
mikekierce
 
Catholic Radio Association 2009
Catholic Radio Association 2009Catholic Radio Association 2009
Catholic Radio Association 2009
Pam Dechert
 
Pam Dechert Updated Webinar
Pam Dechert Updated WebinarPam Dechert Updated Webinar
Pam Dechert Updated Webinar
Pam Dechert
 

Similar to Selling Subscriptions Online (20)

Slides for the day-long Lean Analytics workshop at the 2014 Lean Startup conf...
Slides for the day-long Lean Analytics workshop at the 2014 Lean Startup conf...Slides for the day-long Lean Analytics workshop at the 2014 Lean Startup conf...
Slides for the day-long Lean Analytics workshop at the 2014 Lean Startup conf...
 
Startup Metrics: The Data That Will Make or Break Your Business by Alistair C...
Startup Metrics: The Data That Will Make or Break Your Business by Alistair C...Startup Metrics: The Data That Will Make or Break Your Business by Alistair C...
Startup Metrics: The Data That Will Make or Break Your Business by Alistair C...
 
Cal sae recession proof marketing
Cal sae recession proof marketingCal sae recession proof marketing
Cal sae recession proof marketing
 
Stephanie Marx Presentation
Stephanie Marx PresentationStephanie Marx Presentation
Stephanie Marx Presentation
 
List Building
List BuildingList Building
List Building
 
Evaluating True Value Vs Hype In Bto B Media
Evaluating True Value Vs Hype In Bto B MediaEvaluating True Value Vs Hype In Bto B Media
Evaluating True Value Vs Hype In Bto B Media
 
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSocial Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
 
Marketing Membership In Good Times And Bad
Marketing Membership In Good Times And BadMarketing Membership In Good Times And Bad
Marketing Membership In Good Times And Bad
 
Pam Dechert Updated Webinar
Pam Dechert Updated WebinarPam Dechert Updated Webinar
Pam Dechert Updated Webinar
 
DAMA Webinar: Influencing with Data – Facts Don’t Matter Much!
DAMA Webinar: Influencing with Data – Facts Don’t Matter Much!DAMA Webinar: Influencing with Data – Facts Don’t Matter Much!
DAMA Webinar: Influencing with Data – Facts Don’t Matter Much!
 
eTapestry Webinar
eTapestry WebinareTapestry Webinar
eTapestry Webinar
 
Guide: 7 ways to better filter your surveys
Guide: 7 ways to better filter your surveysGuide: 7 ways to better filter your surveys
Guide: 7 ways to better filter your surveys
 
#DF11 Social Sales Revolution: 7 Steps @Salesforce @bsupakrunk
#DF11 Social Sales Revolution: 7 Steps @Salesforce @bsupakrunk #DF11 Social Sales Revolution: 7 Steps @Salesforce @bsupakrunk
#DF11 Social Sales Revolution: 7 Steps @Salesforce @bsupakrunk
 
The Future of Measurement
The Future of MeasurementThe Future of Measurement
The Future of Measurement
 
Fundraising Strategy - useful tools that really work IoF 2011
Fundraising Strategy - useful tools that really work IoF 2011Fundraising Strategy - useful tools that really work IoF 2011
Fundraising Strategy - useful tools that really work IoF 2011
 
Catholic Radio Association 2009
Catholic Radio Association 2009Catholic Radio Association 2009
Catholic Radio Association 2009
 
Research Presentation
Research PresentationResearch Presentation
Research Presentation
 
Gartner webinar social media analytics 23.10.2014
Gartner webinar social media analytics 23.10.2014Gartner webinar social media analytics 23.10.2014
Gartner webinar social media analytics 23.10.2014
 
eTapestry webinar
eTapestry webinareTapestry webinar
eTapestry webinar
 
Pam Dechert Updated Webinar
Pam Dechert Updated WebinarPam Dechert Updated Webinar
Pam Dechert Updated Webinar
 

Selling Subscriptions Online

  • 1. When All the “Right” Things Go Wrong: How To Reinvigorate Email Sales Campaigns By Conducting an Intelligence Operation Aaric S. Eisenstein, Senior Vice President Publishing Stratfor Tuesday, May 13, 2008
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 10.
  • 12.
  • 13.
  • 14.