14. First Recap
• Nomadic Life : Hunting
• Civic Life & Feudalism : Agriculture Economy
• Labor, Capital & Energy : Industrialism
• Cities as Talent Hubs : Informationalism
16. The Global Willage (McLuhan)
• The globe has been «contracted into a village by electric
technology and the instantaneous movement of
information from every quarter to every point at the same
time»;
• He predicted the Internet as an «extension of
consciousness»;
• The idea of an unified global community.
Marshall McLuhan
(1911 –1980)
17. Informationalism (Castells)
• Information becomes a new production form;
• It affects globalism and the «network society» emerges;
• A «space of flows» becomes our new reality.
18. Knowledge Worker (Martin Feregrino)
• Say «Hello» to Mr. Drucker and Mr. Toffler!
• Individuals who are valued for their ability to act and
communicate with knowledge within a specific subject
area;
• An overall understanding of that subject through focused
analysis, design and/or development;
• Use research skills to define problems and to identify
alternatives;
• Fueled by their expertise and insight;
• Work to solve those problems, in an effort to influence
company decisions, priorities and strategies.
19. Knowledge Driven Organisation (Nonaka)
• Knowledge is the fuel for innovation;
• Companies are more like living organisms than
machines;
• Knowledge is a static input to the corporate machine;
• Knowledge is renewable and changing;
• Knowledge workers are «agents of change»;
• Knowledge-creating companies, should be focused
primarily on the task of innovation.
20. Creative Class (Richard Florida)
• Key driving force for economic development of post-
industrial cities in the United States
• 40 million workers (30 percent of the U.S. workforce!):
• Super-Creative Core: This group comprises about 12 percent of
all U.S. jobs
• Creative Professionals: classic knowledge-based workers (those
working in healthcare, business and finance, the legal sector, and
education)
21. Super-Creative Core
• A wide range of occupations: e.g. science, engineering,
education, computer programming, research;
• Fully engage in the creative process;
• Innovatively creating commercial products and
consumer goods;
• Primary job function: to be creative and innovative;
• Along with problem solving, their work may entail
problem finding.
22. Some necessary skills
• Analyzing data to establish relationships;
• Assessing input in order to evaluate complex or
conflicting priorities;
• Identifying and understanding trends;
• Making connections;
• Understanding cause and effect;
• Ability to brainstorm, thinking broadly (divergent
thinking);
• Ability to drill down, creating more focus (convergent
thinking);
• Producing a new capability;
• Creating or modifying a strategy.
23. Second Recap
• Nomadic Life (Hunting) : Hunters
• Civic Life & Feudalism (Agriculture) : Farmers
• Labor, Capital & Energy (Industrialism) : Workers & Burgeois
• Cities as Talent Magnets (Informationalism) : Creative Class
25. Pass-it-on
• Viral Loop: the Power of Pass-it-on
(Adam L. Penenberg)
• The viral expansion loop & Ponzi Schemes;
• Social Epidemics;
• Viral Marketing;
• The audience decides what is good;
• Viral clusters: Facebook, etc.
26. Social Networks …
… are tools for collaboration.
… foster communication.
… nurture innovation.
… are the new way of doing business.
… require creative skills.
… are based on cognitive surplus.
… necessitate Motivation 3.0.
27. Motivation 3.0 (Dan Pink)
«Carrots & Sticks are so last Century.
Drive says for 21st century work, we need to
upgrade to autonomy, mastery and purpose.»
29. HR and Pass-it-on
• Foster Talent and Creativity;
• Nurture Collaboration and Innovation;
• Encourage Motivation 3.0;
• Focus on Core Competencies;
• Manage and Use your network;
• Consider Crowdsourcing and good-old Outsourcing;
• Support an Autonomous Work Environment;
• Encourage Mastery;
• Deliver Purpose.