1. The Key to Economic Survival - Retail Presented By Kapil Vardani

2. INTRODUCTION In the worst economy retailer still struggle to build loyalty among cost conscious customer and by all accounts, that time won’t be a lot easier.

4. Less discretionery cash to spend.

6. Continue investing in solution.

7. Apply consumer centric strategies.

9. Merchandising

11. From the marketing perspective, the industry is shifting from a one size fits all mass media strategy to more personalized communications based on customer buying patterns and prefrences.

14. ROLE OF TECHNOLOGY Technology is a critical enabler. A customer driven enterprises requires execution at very detailed level. Automation enabled by analytical technology is required to acheive this in a cost effective manner. Thesetechnologies allow21st century retailers to offer the more personalized service of the yesteryear in a cost effective manner.

15. EVALUATION OF CUSTOMER EXPERINCE EVOLVING IN FUTRE With the pervasive web access enabled by today’s mobile devices, the multi channel world is evolving into a single retail channnel with multiple channel touchpoints. This allow the consumer choice, control and visibility to construct their own personalized shopping process –a foundation element of customer centricity

16. Thank you