1. ResearchAarkstoreEnterprise Italy B2C E-Commerce Report
2012
1.) In its latest Italy B2C E-Commerce Report 2012, Hamburg-based market research firm
yStats.com analyzes the latest trends in the Italian B2C E-Commerce market. Aside from revenue
figures and market shares, the report covers successful product categories, Internet user and
online shopper figures and leading players in Italian B2C E-Commerce.
2.) KEY FINDINGS
• Despite shrinking growth rates, B2C E-Commerce sales in Italy are projected to almost double
between 2012 and 2016.
• In 2011, nearly 90% of online retailers in Italy “Used Social Media” and more than half
presented exclusive offers and contests to their fans and followers.
• The share of online shoppers on individuals in Italy is projected to approach 50% in 2016.
• “Holiday Accommodation” was purchased by almost half of online shoppers in Italy in 2011,
while nearly a third bought “Clothing, Sporting Goods”.
• Zalando.it was leading in terms of unique visitors among B2C E-Commerce websites in Italy in
May 2012, followed by Amazon.it and Euronics.it.
3.) About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with
strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we
ensure maximum objectivity for all obtained data. As a result companies get a precise and
unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including
national and international statistical offices, industry and trade associations, business reports,
business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information
into English. This ensures that the content of the original studies is correctly interpreted.

2. - yStats.com delivers all research results as PowerPoint files. All data can therefore be used
directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a
request.
For more information please visit link:
http://www.aarkstore.com/reports/Italy-B2C-E-Commerce-
Report-2012-145439.html
Neel
Aarkstore Enterprise
Phone:08149852585
Email:enquiry@aarkstore.com
URL:www.aarkstore.com
http://www.facebook.com/aarkstoreenterprise
http://in.linkedin.com/in/aarkstore
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