Making Social Media Matter for Your Business

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Social media best practices presentation for PivotGuild event at Boulder Digital Arts on Sept. 22, 2011 by Aaron Goldman, Kenshoo CMO and author of Everything I Know about Marketing I learned from Google.

Formation Technologie Business

Why Social Media Matters for Your Business GoogleyLessons.com @PivotGuild

GoogleyLessons.com/SocialStats GoogleyLessons.com Source: http://adage.com/article/adagestat/50-social-media-stats-kickstart-slide-deck/228708/

MAKING Social Media Matter for Your Business GoogleyLessons.com @GoogleyLessons

Everything I Know about Marketing I Learned from Google Aaron Goldman GoogleyLessons.com

Everything I Know about Marketing I Learned from Google AND SO CAN YOU! GoogleyLessons.com

Why Google? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GoogleyLessons.com

2. Tap the Wisdom of Crowds GoogleyLessons.com

3. Keep it Simple Stupid GoogleyLessons.com

5. Be Where Your Audience Is GoogleyLessons.com

GoogleyLessons.com Source: http://www.thebizevolution.com/wp-content/uploads/2010/11/FourSquare-specials-image.jpg

10. Let the Data Decide GoogleyLessons.com

GoogleyLessons.com Source: http://tra.cx

11. Brands can be Answers GoogleyLessons.com

12. Your Unique Selling Proposition is Critical GoogleyLessons.com

GoogleyLessons.com What It Means What It Is What It Does Who It Is

13. Your Competition is Broader Than You Think GoogleyLessons.com

14. You Can Learn a Lot From a Query GoogleyLessons.com

GoogleyLessons.com Source: http://wsiexpertinternetmarketing.com

17. Show Off Your Assets GoogleyLessons.com

18. The More Shelf Space the Better GoogleyLessons.com

GoogleyLessons.com Source: http://icons.sweyla.com/previews/pixelperfect_prev40.png

19. Make Your Company a Great Story GoogleyLessons.com

20. Don’t Rely on Search Engine Marketing Alone GoogleyLessons.com

Thank You! GoogleyLessons.com @GoogleyLessons

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Making Social Media Matter for Your Business

1. Why Social Media Matters for Your Business GoogleyLessons.com @PivotGuild

2. GoogleyLessons.com/SocialStats GoogleyLessons.com Source: http://adage.com/article/adagestat/50-social-media-stats-kickstart-slide-deck/228708/

3. MAKING Social Media Matter for Your Business GoogleyLessons.com @GoogleyLessons

4. Everything I Know about Marketing I Learned from Google Aaron Goldman GoogleyLessons.com

5. Everything I Know about Marketing I Learned from Google AND SO CAN YOU! GoogleyLessons.com

7. Google Me GoogleyLessons.com

8. 1. Relevancy Rules GoogleyLessons.com

9. GoogleyLessons.com

10. GoogleyLessons.com

11. GoogleyLessons.com

12. GoogleyLessons.com

13. GoogleyLessons.com

14. GoogleyLessons.com

15. GoogleyLessons.com

16. GoogleyLessons.com

17. 2. Tap the Wisdom of Crowds GoogleyLessons.com

18. GoogleyLessons.com

19. GoogleyLessons.com

20. GoogleyLessons.com

21. 3. Keep it Simple Stupid GoogleyLessons.com

22. The Twitter Pitch GoogleyLessons.com

23. 4. Mindset Matters GoogleyLessons.com

24. GoogleyLessons.com

25. 5. Be Where Your Audience Is GoogleyLessons.com

26. GoogleyLessons.com

27. 6. Don’t Interrupt GoogleyLessons.com

28. GoogleyLessons.com

29. 7. Act Like Content GoogleyLessons.com

30. GoogleyLessons.com

31. 8. Test Everything GoogleyLessons.com

32. GoogleyLessons.com

33. 9. Track Everything GoogleyLessons.com

34. GoogleyLessons.com Source: http://www.thebizevolution.com/wp-content/uploads/2010/11/FourSquare-specials-image.jpg

35. 10. Let the Data Decide GoogleyLessons.com

36. GoogleyLessons.com Source: http://tra.cx

37. 11. Brands can be Answers GoogleyLessons.com

38. GoogleyLessons.com

39. GoogleyLessons.com

40. 12. Your Unique Selling Proposition is Critical GoogleyLessons.com

41. GoogleyLessons.com What It Means What It Is What It Does Who It Is

42. 13. Your Competition is Broader Than You Think GoogleyLessons.com

43. GoogleyLessons.com

44. 14. You Can Learn a Lot From a Query GoogleyLessons.com

45. GoogleyLessons.com

46. 15. Sex Sells GoogleyLessons.com

47. GoogleyLessons.com Source: http://wsiexpertinternetmarketing.com

48. 16. Altruism Sells GoogleyLessons.com

49. GoogleyLessons.com

50. 17. Show Off Your Assets GoogleyLessons.com

51. GoogleyLessons.com

52. 18. The More Shelf Space the Better GoogleyLessons.com

53. GoogleyLessons.com Source: http://icons.sweyla.com/previews/pixelperfect_prev40.png

54. 19. Make Your Company a Great Story GoogleyLessons.com

55. GoogleyLessons.com

56. GoogleyLessons.com

57. 20. Don’t Rely on Search Engine Marketing Alone GoogleyLessons.com

58. GoogleyLessons.com

59. 21. Future Proofing GoogleyLessons.com

60. GoogleyLessons.com

61. GoogleyLessons.com

62. Thank You! GoogleyLessons.com @GoogleyLessons