ECPA PUBu 2008: Digital Devices and the Creative Commons

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Presentation for ECPA's PUBu 2008. Full video available here: http://vimeo.com/2215728

Technologie Art & Photos

Consumers Wanted to Share
Their Own Intellectual
Property, but Retain Ownership:

Consumers Wanted to Share
Their Own Intellectual
Property, but Retain Ownership:
Creative Commons

The Creative Commons Approach
• Recognizing Ownership

The Creative Commons Approach
• Recognizing Ownership
• Communicating Creator’s Desires

The Creative Commons Approach
• Recognizing Ownership
• Communicating Creator’s Desires
• Communicating Creator’s Rights

The Creative Commons Approach
• Recognizing Ownership
• Communicating Creator’s Desires
• Communicating Creator’s Rights
• Giving Back to the Community

Which is More Important:
The Content of the Creator?

Building Relationship Between the
Consumer and the Content

How Do Consumers Interact
with Technology?

The Transmedia Question:
Do You Let the Consumer
Play with Your Property?

The Future Needs Your Content, Too!
• Surface Computing

The Future Needs Your Content, Too!
• Surface Computing
• Touchscreen Standard

The Future Needs Your Content, Too!
• Surface Computing
• Touchscreen Standard
• Mobile Books

The Future Needs Your Content, Too!
• Surface Computing
• Touchscreen Standard
• Mobile Books
• Virtual Worlds

Future Proofing Your Content
• Content First

Future Proofing Your Content
• Content First
• Product Second

Future Proofing Your Content
• Content First
• Product Second
• Storage Needs

Future Proofing Your Content
• Content First
• Product Second
• Storage Needs
• How are Consumers
Using Your Content?

Creating New Content
• Tech Job Postings

Creating New Content
• Tech Job Postings
• What are the Futures?

Creating New Content
• Tech Job Postings
• What are the Futures?
• What are Your Kids
Talking About?

ECPA PUBu 2008: Digital Devices and the Creative Commons

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ECPA PUBu 2008: Digital Devices and the Creative Commons

2. A Brief History of Digital Distribution

3. A Brief History of Digital Distribution

4. A Brief History of Digital Distribution

5. A Brief History of Digital Distribution

6. A Brief History of Digital Distribution

7. A Brief History of Digital Distribution

8. A Brief History of Digital Distribution

9. A Brief History of Digital Distribution

10. A Brief History of Digital Distribution

11. A Brief History of Digital Distribution

12. A Brief History of Digital Distribution

13. A Brief History of Digital Distribution

14. A Brief History of Digital Distribution

15. A Brief History of Digital Distribution

16. Why do Consumers Pay?

17. Why do Consumers Not Pay?

18. Social Means Sharing

19. Social Means Sharing

20. Consumers Wanted to Share Their Own Intellectual Property, but Retain Ownership:

21. Consumers Wanted to Share Their Own Intellectual Property, but Retain Ownership: Creative Commons

22. The Creative Commons Approach

23. The Creative Commons Approach • Recognizing Ownership

24. The Creative Commons Approach • Recognizing Ownership • Communicating Creator’s Desires

25. The Creative Commons Approach • Recognizing Ownership • Communicating Creator’s Desires • Communicating Creator’s Rights

26. The Creative Commons Approach • Recognizing Ownership • Communicating Creator’s Desires • Communicating Creator’s Rights • Giving Back to the Community

27.

28. Which is More Important: The Content of the Creator?

29. Which is More Important: The Content of the Creator?

30. Which is More Important: The Content of the Creator?

31. Which is More Important: The Content of the Creator?

32.

33. Using Free to Make a Premium Conversion

34. Using Free to Make a Premium Conversion

35. Using Free to Make a Premium Conversion

36.

37. Building Relationship Between the Consumer and the Content

38. Building Relationship Between the Consumer and the Content

39. Building Relationship Between the Consumer and the Content

40.

41. How Do Consumers Interact with Content?

42. How Do Consumers Interact with Content?

43. How Do Consumers Interact with Technology?

44. How Do Consumers Interact with Technology?

45. How Do Consumers Interact with Technology?

46. How Do Consumers Interact with Technology?

47. The Transmedia Question:

48. The Transmedia Question: Do You Let the Consumer Play with Your Property?

49. The Transmedia Question

50. The Transmedia Question

51. The Future Needs Your Content, Too!

52. The Future Needs Your Content, Too! • Surface Computing

53. The Future Needs Your Content, Too! • Surface Computing • Touchscreen Standard

54. The Future Needs Your Content, Too! • Surface Computing • Touchscreen Standard • Mobile Books

55. The Future Needs Your Content, Too! • Surface Computing • Touchscreen Standard • Mobile Books • Virtual Worlds

56. The Future Needs Your Content, Too! • Surface Computing • Touchscreen Standard • Mobile Books • Virtual Worlds

57. Future Proofing Your Content

58. Future Proofing Your Content • Content First

59. Future Proofing Your Content • Content First • Product Second

60. Future Proofing Your Content • Content First • Product Second • Storage Needs

61. Future Proofing Your Content • Content First • Product Second • Storage Needs • How are Consumers Using Your Content?

62. Creating New Content

63. Creating New Content • Tech Job Postings

64. Creating New Content • Tech Job Postings • What are the Futures?

65. Creating New Content • Tech Job Postings • What are the Futures? • What are Your Kids Talking About?

Notes de l'éditeur

Napster: Shawn Fanning, 1999-2001
iTunes: January 2001 for Macs. 2003 for Windows, Music Store. October 2005: Video Store. June 2008: Over 5 billion songs sold.
iTunes: January 2001 for Macs. 2003 for Windows, Music Store. October 2005: Video Store. June 2008: Over 5 billion songs sold.
Hulu: Owned by NBC and Fox. Launched in 2008.
Kindle: Sold out in 5 ½ hours.
First CD: 1982
First DVD: 1997. (Twister was also the last HD-DVD).
Netflix: 10,000 Steaming Movies
#15 Time Magazine’s Top Inventions of 2008; Album made the Top 40, despite being an iTunes only release.
Collection, Identity, Support the Author, Get the Whole Product (Collector’s Edition), social aspects
Find it Free, not worth keeping, too expensive, corporation is too big, social aspects
Ghosts 1-4:a free download of the first volume, a $5 digital download, a $10 double CD set, a $75 deluxe edition set, and a $300 Ultra-Deluxe limited edition package, which sold out all 2500 copies (grossing $750,000) in three days. The Slip: Creative Commons attribution Non-commercial Share-alike license. Over 1.4 million downloads.
Depends on the device: how well do you know your devices?We’ve had 9 years of sharing…
Depends on the device: how well do you know your devices?
Depends on the device: how well do you know your devices?
Depends on the device: how well do you know your devices?
Depends on the device: how well do you know your devices?
Here’s the magic words from our lawyers: so long as you respect these rules, Microsoft grants you a personal, non-exclusive, non-transferable license to use and display Game Content and to create derivative works based upon Game Content, strictly for noncommercial and personal use. We can revoke this limited use license at any time and for any reason.http://www.xbox.com/en-US/community/developer/rules.htm
Less than a month, 1.8 Billion creatures created (1.5 billion in IRL) anticipated 100,000 in three months.

ECPA PUBu 2008: Digital Devices and the Creative Commons

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ECPA PUBu 2008: Digital Devices and the Creative Commons

Notes de l'éditeur