Betabrand's ability to create passion for its products and to capture the imagination of its customers is due to a smart, irreverent voice driven by their core audience. With a focus on entertaining content directed to a specific demographic, Betabrand has been immensely successful in building a loyal community and establishing a brand identity. Hear Aaron Magness, vp of marketing for the company, explain Betabrand's unique content strategy and how brands can find their personality.

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Aaron Magness
@macknuttie
Aaron Magness
@macknuttie

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OUR MOTTO
AN EVIL MULTINATIONAL
CORPORATION HAS TO
START SOMEWHERE.
FOR NOW: PANTS!
“ “

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99% FICTION
1% FASHION

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CORDAROUNDS
THE CROTCH
HEAT INDEXHEAT INDEX

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FACT:
CORDAROUNDS
DRASTICALLY
LOWER YOUR
CROTCH HEAT INDEX.

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FASHION FW:

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FACT:
VAGISOFT
IS THE 2ND
SOFTEST
THING IN THE UNIVERSE

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TURNS OUT,
BIKERS ARE BLOGGERS
AND VICE-VERSA.

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DRESS PANT SWEATPANTS
TAILORED FOR TWEETS
Hate + Love = Traffic

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Industry news!
AT LAST…
SOCK INSURANCE!

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EXECUTIVE HOODIE
NEWS JACKING

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HELP ME,
HELP YOU
DRESS PANT
YOGA PANTS

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NEW IDEAS
NON-STOP

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Digital Photos
plus
Cheap Storage
plus
Social Networks
equals
An Infinite
Clothing Catalog

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MODEL CITIZEN

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AT LAST…
IT’S FASHIONABLE TO BE:
DRUNK & BLURRY.
BLURRY & OVERWEIGHT.
OVERWEIGHT & LOOK LIKE AN IDIOT.
THANK YOU, INTERNET.

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Connected consumers behave differently
Over 20,000 uploaded photos
Second purchase 36% faster
Average Order Size 32% higher

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Thanks for listening!
Friends & Family Discount: macknuttie