1. Washingtonian.com
Aaron Bailey, Principal of 601am
Presented to MT Idea Exchange 2012
October 18, 2012

2. • Digital publishing services: strategy, design,
development, training, development support,
application support
• Premier Six Apart partner
• 2011: Completed ~80 engagements for ~75 companies
• http://601am.com/movable-type

3. Client List:
Media, Marketers, Non-Profits

4. Plugins
• CloudAssets (http://601.am/cloudassets)
• Navigation (http://601.am/navigation)
• Picassa (http://601.am/picasa)

6. Background
• 4 Month Build Launched March 2012
• Zope -> Movable Type
• Content Migration: François Nonnenmacher
• Web + Print Redesign
• Rackspace Cloud: Servers + DB + Cloud Files

7. CMS Decision
vs vs

8. Site Features
• ~36,000 pieces of content
• Articles/Blogs
• Business Finders: Doctors, Bars, Restaurants, Spas, Etc.
• Event Calendar
• Photo Galleries
• Ad Management
• Commenting: Disqus

9. Challenges
• Registration/Paywall
• FieldDay Search Enhancements
• FieldDay not compatible with MT 5
• Page Layout
• Server Architecture

10. Future MT 5 Upgrade
• Plugin Feasibility: FieldDay*, Entry Events*, Anonymous
Public Posts (Endevver), Pagination Pro (MT Hacks),
Order*
• Reviews/Locations/Galleries != Entries
• Search (Solr? Amazon CloudSearch?)
• Page Layout
• Editorial Training
* 601am custom enhancements

11. Success
• 5x Improvement in Page Load (Static FTW!)
• Happy Stakeholders: Authors, Editors, Ad Sales,
Publisher
• Faster Time to Publish
• Ad Management

12. Praise
“We have never had a technical contractor relationship as smooth
and positive as we did with 601am, who delivered our content
management system on-time and on-budget. The deadline
never wavered a day through months of highly customized
development work. They communicated effectively and
completely at every stage and were full partners in the long
hours and unexpected roadblocks that accompany any big
development project. That smoothness came partly because
601am took the time to understand our project up front and
ensure they knew precisely what they (and we) were getting into.
From that point forward, they took full ownership of our project
and we felt that we were working alongside them as a team
rather than as a client. We're excited to continue working
alongside them as our website continues to grow and we add
additional functionality.”
- Garrett M. Graff, Editor in Chief, Washingtonian Magazine, Inc.

13. Q&A
• Aaron Bailey, Principal
• http://601am.com/movable-type
• Twitter: @aaronbailey / @601am
• Phone: 303-658-9156
• Email: aaron@601am.com