AAUP 2008: E-Journal Experience (H. McGregor)

What might we learn? Lessons from the e-journal experience AAUP Taking Books Online June 28, 2008 Heidi McGregor Director, Strategic Planning

Relevance Why is the journals experience important?

Observations ,[object Object],[object Object],1990s Traditional aggregators and subscription agents (e.g. EBSCO) 2000-2005 Independent or specialized aggregations (e.g. Caliber; Project MUSE) 2005-present Large scale independents (e.g. Wiley-Blackwell) Journals Books 1998-2005 Aggregations (e.g. NetLibrary; ACLS HEB) 2005-present Independent (e.g. Springer, Oxford, Duke)

Observations Source: JSTOR-Ithaka Faculty Survey 2000, 2003, 2006 ,[object Object],[object Object],Market Readiness “ Very Well” Question How well do the statements describe your views? 49% 54% n/a I’d much rather read the current issue of a journal in its original format than read it off a computer screen or printed out from an electronic database. 63% 53% n/a If my library cancelled the current issues of a print version of a journal but continued to make them available electronically, that would be fine with me. 78% 73% 63% I will become increasingly dependent upon electronic research resources in the future 86% 81% 73% Electronic research resources (e.g., computer databases of academic journals) are invaluable research tools. 2006 2003 2000

Observations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Observations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons Dimensions of a superior offering

JSTOR Perspective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lesson 1 | Know Your User ,[object Object]

Lesson 1 | Know Your User ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Users should drive online investments.

Lesson 2 | Pursue a Diversified, Balanced Portfolio Strategy depends on goals and desired outcomes. Tiered-pricing * Fees are to support a collection of 120+ journals. $1,300 Very Small $2,300 Small $3,500 Medium $6,000 Large $10,000 Very Large Arts & Sciences V – Annual Access Fees* JSTOR Classification

Lesson 3 | Own Your Territory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lesson 2 | Pursue a Diversified, Balanced Portfolio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lesson 3 | “Own” Your Territory ,[object Object],[object Object]

Lesson 3 | “Own” Your Territory Source: JSTOR-Ithaka Faculty Survey 2006 4.8 9 (1) Psychology 4.7 15 (3) Performing Arts 13.7 49 (1) Mathematics 9.7 38 (10) Religion x x x 54.2 97 (24) History x x x 36.6 76 (23) Economics x x x 57.6 104 (42) Language & Literature x x x 17.8 76 (7) Art History Faculty view it as extremely important for their articles to be in JSTOR (>50%) Faculty view JSTOR as integral tool for their work (>50%) Faculty perception of JSTOR (Excellent) Total JSTOR Accesses 2007 (millions) Journals in JSTOR (US university press titles) Discipline

Lesson 3 | “Own” Your Territory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lesson 4 | Embrace the Network RefWorks ExLibris American History and Life ARTstor JSTOR Rotunda NINES ACLS HEB Google E-Book Zotero

Lesson 4 | Embrace the Network ,[object Object],[object Object],[object Object],Please put books online and give them DOIs! Links into JSTOR account for 23% of all article views. 11,823,000 Unknown Links 423,526 ,[object Object],178,104 ,[object Object],114,200 Outbound Links (to current issues) 436,000 Internal Links (References) 54,000,000 Google Links 2,286,000 Known Links (not Google) JSTOR Linking Activity (Jan-April, 2008)

Lesson 4 | Embrace the Network ,[object Object]

Lesson 5 | Bigger is Better ,[object Object],[object Object],[object Object],[object Object]

Think about it. Experiment. Learn.

Thank You Heidi McGregor Director, Strategic Planning 149 5 th Avenue New York, NY 10010 Tel: (212)358-6400 Fax: (212)358-6499 [email_address]

AAUP 2008: E-Journal Experience (H. McGregor)

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AAUP 2008: E-Journal Experience (H. McGregor)

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