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By Aayush Joshi
EVALUATION
IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE,
DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF
REAL MEDIA PRODUCTS?
Our product is a political thriller. We have used, developed and challenged forms and conventions of real media products. We
utilised some key concepts of the quintessential thriller genre, but we also adapted it so that the audience has some familiarity. We
also adapted it so the audience can experience some variation, which will prevent desensitisation. This will also keep the audience
engaged at all times.
During the research stage, I watched various movie opening title sequences alongside thriller openings. I did this to fully
understand the primary conventions of the thriller genre, and to take inspiration from another genre to add variation and mak e it
original. I analysed in detail how the mise-en-scene, lighting, editing, camera and sound were used for effect and credibility.
One of the films I came across was the Sci-Fi Action
Thriller, Transformers: Age of Extinction. I liked the font
they had used for their title and when we met as a group,
everyone else also liked the font so we tried to find a font
closest to it. Furthermore, to make it suitable for our
opening we made the background black, and the title
white. We used this juxtaposition because it reflects how
deceiving my characters personality is. Black symbolises
death, evil and mystery and white symbolises innocence
and purity. We used these colours because this is what
my character is like, mysterious and evil, but to the world
he is innocent.
IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR
CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA
PRODUCTS?
I also gained some inspiration from the psychological thriller: Se7en.
In its opening title sequence it shows the antagonist doing various
unusual tasks at his desk. The use of it’s mise-en-scene told the
audience that the tasks were unusual e.g. putting pictures of dead
children into a scrapbook. I felt if we adapted this into our product it
would reveal what the characters true intentions were so when he
faces the outside world, the audience experience is more riveting. As
we used this, we had to focus on putting the correct props within the
frame. Therefore, in our opening segment my characters desk had a
screwdriver, nails, scissors and a bomb on it. These objects are
associated with violence and change, which matched the tone of our
film.
Furthermore, we wanted the antagonist to be played by a male
because stereotypically, films portray men as being the more
dominant and menacing gender. If this is true, hopefully its made our
piece more convincing and my character more sinister. The
introduction of my character is masculine because of his costume.
Joseph is wearing a grey shirt, black trousers and black formal
shoes. We used the stereotype of a male being masculine.
Se7en
Oblivious
IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR
CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA
PRODUCTS?
Mise-en-scene (Cinematography)
As we were filming in bright day light, we had to colour correct our opening
title sequence to make it appear darker and eerie. This was because our
concept and my character were both dark and eerie. This is a common
convention in thriller films. The beginning segment of our sequence is all
done using low key lighting, with my character being a silhouette. We wanted
to make my character a silhouette in order to gain a sense of his ambiguous
identity, and to highlight the props within the frame. We kept the mask he
wore within his threat video, on the left side of the desk. This made it clear to
the audience that the whole opening sequence takes place in one day and
this also connotes that shade of his personality will always stay with him. The
news articles related to terrorism were used to reinforce how deranged and
heavily radicalised he was. We shone the bright lamp light on the news
articles to signify how all of Joseph’s focus is on the subject of terrorism and
how polluted his mind is because he feels its normal. I got this idea from most
cartoons because when a character gets a light flash, they have come up with
what they believe is a good idea. Additionally, the use of these news articles
connotes that our film is of the political thriller sub-genre. This is also how we
adapted the mise-en-scene of Se7en. Se7en showed the antagonist’s
abnormal side by prop placement and gestures and so did we. However, we
adapted it so that it fit our concept. We challenged the stereotypical
convention of thrillers being continuously dark by making the frame much
lighter in the school segment. We did this to reflect the drift in his personality,
and to reinforce his innocent façade. In order to make the cinematography
outstanding, we shot our opening in 24 frames per second and in anamorphic
to make it look more professional and cinematic.
Camera
In the very beginning of our sequence (threat video), we maintained a close up shot
throughout using a GoPro camera. From the very first lessons of media, I learnt that the close
up shot is the most intimate shot, hence we used it in this segment as this was the most
intimate part. In this close up shot we showed very little background to center and concentrate
on my characters sinister mask and eyes. The close up shot takes the audience into the mind
of my character as the audience can see my characters danger through his eyes piercing the
screen and through the dialogue. This shot can be used to make the audience feel extremely
comfortable or extremely uncomfortable about a character. We used this to make the
audience uncomfortable and apprehensive. Hopefully, this shot made the audience fear for
Joseph’s victims. We challenged the thriller conventions by maintaining the close up shot for
approximately 20 seconds and by having my character pick up the handheld camera to
deliver the last line which was “let me remind you.” We did this in order to make his message
personal to each audience member and to depict how Joseph thinks he is superior to
everyone else.
Throughout most of our sequence, we used a medium shot to signify what my character is
doing through his body language e.t.c We also used a medium shot for the dialogue
interaction between Joseph and his classmate as we felt it showed both reactions of the
characters whilst they spoke. We also used it here to give the audience a thrill as they
know Joseph is fooling his classmates by acting innocent. He does this by looking down
pretending to be a shy and introverted person. This also depicts the relationship the two
classmates share. Joseph has put on this façade so that nobody can guess his secret.
The fact that the classmate is completely “oblivious” to this proves how fake Joseph’s
relationships are.
IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR
CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA
PRODUCTS?
Sound
Our entire group agreed that sound was the hardest aspect to consider
during the production of Oblivious. We had issues with sound right from
the development stage to editing. We found our soundtrack for the
bomb-assembling sequence after many trial and errors. We couldn’t
make our minds up regarding if we wanted to use contrapuntal music or
parallel music. During lessons, me and Jamie were constantly listening
to different soundtracks which we felt had potential to be in our opening
title sequence. In all of our drafts we had used a song called A Horse's
Soul. All three teachers detested this soundtrack for our piece because
they said it wasn't thrilling and it actually distracted them from our visual
representations. Finally, me and Jamie continued our research and
found a chase soundtrack. Chase scenes are always riveting and
always keep the audience engrossed in the action. This is why we felt
this music choice was correct, and when we showed it to Mr Ford he
loved it and appreciated how hard we worked to try and find a suitable
track. This was another aspect where we challenged the thriller
conventions. Mr Michie also appreciated how we developed this form of
media by my character actually having earphones in and clicking the
play button on the phone, making the music diegetic. However, it was
also non-diegetic as it sets the fast paced thrilling tone we were trying to
portray. Furthermore, we tried to add in a sound bridge as Joseph has
the music playing until he takes one earphone out after his dad calls him
and the volume decreases.
Editing
Due to Joseph being the primary character, we kept him centralised in nearly every shot. We did
this because the audience should always have their eyes on him and see how his character
develops. In some segments, we cut from one shot to another swiftly to build a sense of urgency as
Joseph wanted to get to school as soon as possible. The soundtrack complimented this very well
as
It sounded a bit like a clocks ticking being fast-forwarded. This editing constructed suspense-which
is the primary convention of thriller films.
A dilemma we kept having as a group was that we were adding unnecessary shots which were
buying time. After numerous amounts of discussion and feedback from teachers, we cut out these
shots. As an example, some members such as Benoit felt that we should cut our sequence whilst
panning down at the bag. The problem with this idea was that we were force feeding the audience
too much, when the audience should conclude ideas themselves in thrillers as the guessing
process makes the film more thrilling. Other group members like myself felt we should cut it at my
characters stare as it keeps the ending of the opening ambiguous and makes the audience want to
watch more. I believe If our product makes viewers want to watch more, we have ultimately
succeeded.
HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR
SOCIAL GROUPS?
In the current time of some British Asian’s going to join ISIS, we felt we should represent this social group stereotypically and atypically. We
ultimately decided to represent this social group because in the research stage, I produced a survey where a few people state d they would like
the characters in thriller films to reflect society. I believe including characters that reflect society makes the film more relatable and more
empathetic, which significantly improves the audience experience. We stereotypically represented this social group by having myself as the
teenage boy, who has become radicalised and is about to attack with precision and by keeping everyone oblivious. Most teenagers are
represented as liars and the group who just rebel. This also matches Joseph. This is stereotypical because the current media seem to make
people of South Asian ethnicity the face of terrorism. However, our group knew people would assume straight away that my cha racter was
from a South Asian background as the stereotype has become so strong. This informed our decision to keep my characters name o f Catholic
descent. We named him Joseph. It’s uncanny how not many people understand that people who are from countries such as India or Pakistan
can be of Catholic descent. We have tried to depict this racial distinction through the glances the students give Joseph as h e is late, they
automatically gain suspicious thoughts which leads to his classmate asking him why he actually was late.
Furthermore, we portrayed Joseph as a masculine character because stereotypically a male who is masculine is deemed as being more intimidating,
which is the personality we felt that Joseph needed to have to make our story convincing. We made his character masculine using the costume, props
and sound. He wore a grey shirt, black trousers and black formal shoes. Most masculine men wear these types of clothes on a day to day basis when
they are going to work. Hence, we wanted the audience to feel as if Joseph thinks he is going to do his job. Whilst Joseph is assembling the bomb,
there are many objects on his desk which are linked to masculinity such as: a screwdriver, nails and a measuring tape. These objects are linked to
masculinity because they are commonly used whilst undergoing manual labour. Due to the fact that women are stereotypically deemed as the
weaker gender, most manual labour is done by men. Another aspect we gave the character to seem masculine was how he altered his voice in the
threat video so that he was anonymous. The fact that he altered his voice to a very baritone one connotes that only a masculine voice is intimidating
and taken seriously.
WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE
YOUR MEDIA PRODUCT AND WHY?
If we completed our film, I feel that it could be distributed through social networking sites such as YouTube,
Facebook and Twitter. Uploading to these sites will be free of charge, and there is a possibility of it going viral as
we have picked a very controversial topic. Our product can be used to spread awareness of these things and
possibly bring about change within schools by making their security tighter. This will prevent tragic stories such
as Oblivious. If our product was to become viral and caught the eye of a film producer, I think that they would
work on the script and convert it into a high budget feature film. This would increase the audience for our product
due to the abundance of finance for advertising and merchandising e.t.c
In addition to this, a film producer might want to distribute our product because of its unique narrative, which I
have never seen before, and due to the erudite use of the key aspects within a thriller film. As our product retains
familiarity, we will lure in a large number of people as they will notice we have used numerous conventions of
typical thrillers such as: low key lighting, riveting music and suspenseful screenplay. They will also notice some
developments we made such as: close up shots with a handheld GoPro camera and a swift, alluring start.
After having considered the above, I started to look at various thrillers which were produced/distributed by
different institutions. I have come to a conclusion that I would like our product to be distributed by companies
such as Universal Pictures or New Line Cinema. This is because these companies have distributed films close to
our genre and they have been successful. New Line Cinema distributed classic films such as Se7en and
Universal Pictures also distributed classic films such as Cape Fear. I personally enjoyed all the films that these
companies have distributed and think that some elements of Se7en and Cape Fear suit our media product.
WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE
YOUR MEDIA PRODUCT AND WHY?
New Line Cinema could distribute my media product because they are such a large company who
have plenty of experience in distributing successful thriller films and also other films. Furthermore,
they have created films such as Se7en, which has very similar visual presentation to our product.
On the right is one of the posters for the film Se7en. I thought this version of the poster
suits the tone of our media product the most because it has retained ambiguity and
also given a sense of the tone. By looking at the images depicted within the number
seven, we can tell that the film has a serious tone as nobody is smiling and the
pictures are quite dark. New Line Cinema have constructed this poster well as the use
of pessimistic adjectives on the bottom of the poster makes the audience link it with
the number seven. This makes the audience more curious about the film, so they
would want to go and watch it. Most thrillers are dark, both in narrative and lighting so
this poster has kept some familiarity for the audience, but the ambiguity invites them.
Also, Kevin Spacey, the antagonist didn’t want himself on the poster, opening title
sequence and he didn’t want his name mentioned during promotion of the film. This
was because he wanted the thrill and suspense element to be the most powerful as
these are the most significant elements of the thriller genre. This is how our media
product will be distributed as nobody should know about my character to build curiosity
and lure people in to watch the film. This is also why we kept the title Oblivious, it
doesn’t give anything away.
Another aspect of this poster that matches my media product, is how the men shown
on the poster are presented as being masculine. I know that they are presented in a
masculine way through the use of their costumes. Both men are wearing a long coat,
shirt and tie. A shirt, tie and coat is a form of iconography as you know that only men
wear this selection of clothing.
One of the main themes we have depicted is danger. It is evident that Se7en also
presents danger as it has utilised a tally of seven in a creepy style which makes the
audience feel uncomfortable. The fact that it is in the colour red reinforces this as the
colour red also symbolises danger as its commonly associated with blood e.t.c
WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE
YOUR MEDIA PRODUCT AND WHY?
Another institution which could distribute my media product is Universal Pictures . Again,
this is due to the fact as they are an extremely large company who have given so much to
the film industry with numerous hits and films which are similar to ours in some ways.
On the right is the poster for Cape Fear. The most eye catching element of this poster
is the use of the males eyes looking directly at the audience. This is identical to our
media product as we used this to keep the ambiguity of my character. We produced
this ambiguity as you can’t see anything other than his eyes. We also used a close up
shot to intimidate the audience as it makes the shot more intimate. Additionally, this
poster has been edited cleverly as it makes it appear as if the male is hiding in the
water, away from society. This is also what my character is like within our media
product. He wants his true identity to remain hidden from everyone.
Another similarity with this poster and my media product is the use of the white font in
front of the dark background. This may have been used here so that the title is visible
and to highlight how ‘Fear’ of the character staring ahead is the driving force of this
story. The title is in bold capital letters because its more eye catching.
The photograph on the bottom of the poster has a tear between the male and female
on the left. This hints to the audience that maybe the man who is staring ahead has
caused some relationships to be broken. It also stereotypically portrays females as the
weaker gender as she is firmly gripping onto his arm whilst he has his arms wrapped
around another female, as if he is guarding her. This could link to our media product as
we didn’t include any females. However if it was to be made by a big institution, then
female characters would be added.
WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA
PRODUCT?
Age: The target audience for our media product is 15. I have come to this conclusion because all the characters in our media
product are approximately this age, therefore it will be more relatable for people of this age. If the audience find it more
relatable, they will build empathy towards some characters and stay engaged during the film. We wanted the target audience
to be 15 from the beginning because in my research stage my survey results told me that nobody younger than eleven has
seen a thriller film and most thrillers were seen from people ranging from 24+. I feel that thrillers are not made for anyone
who is younger than eleven because thrillers are very intellectual and they contain material which may not be suitable for
younger viewers. We knew that people aged 24+ watched most thrillers but second most was 15-19, and we wanted to
please everyone because we also wanted to tell a story which was based around people who reflect society-also as my
survey informed.
Gender: I think our media product is aimed at mostly males as there is no females within the film. This also suggests that
males will be able to relate to the characters in the film. Our font is quite masculine as its bold and strong, stereotypically like
men. However, it could appeal to females as we have considered a variety of thriller conventions such as sound, narrative
and colours.
Race: I believe our piece targets a large range of races as it has myself who is actually Indian, which would attract the South
Asian audience. My name is Joseph and the story is set in England along with English characters. All the characters in our
media product have an English accent, this becomes more relatable for the English people as they will be able to understand
everything clearly.
I also got some feedback from people after they saw my media product:
Age: 30, Gender: Female- “I loved the opening and wanted to watch the whole thing!”
Age: 17, Gender: Male- “The opening is gripping and you don’t want it to cut off at two minutes. Also, great use of the
technical areas.”
Age: 22, Gender: Female- “I loved the concept as it was relatable to what is happening in the world right now and it was
cleverly assembled.”
I asked some people to get a rough idea of what people thought about our media product. I was surprised as many females
enjoyed our product and people above the age of 15 felt it was ‘gripping’ and ‘relatable’. It was good getting feedback from
people who watched our opening as it gave us a sense of accomplishment and we can see how our product was successful.
HOW DID YOU ATTRACT AND ADDRESS YOUR AUDIENCE?
We created our opening title sequence always having our target audience in mind (15). Most school children will find our story
relatable as the second segment of our media product is set within a school. We have depicted this through the use of mise-
en-scene and sound:
Our frame consists of a notice board, poster, desk, worksheets and fellow students. This makes it clear to the audience that
the setting has moved from a bedroom to a classroom. Additionally, when my character comes into the classroom, he says
“Sorry I’m late sir”, whilst students are doing their work.
As our opening title sequence is dominated by males, I feel that the costume of the characters will appeal to our audience. My
character is seen wearing a stylish black bomber jacket within the threat video. A bomber jacket is the current fashion trend
and it is stereotypically worn by males, this means the audience can relate to his fashion sense. I also feel that this will
appeal to our female audience as they may find this fashion sense attractive/ may want their partner to dress like this.
Ultimately, its good that the costume will appeal to both genders as this means more people will watch our product.
We also used a close up pan showing all the news articles on Joseph’s wall. I believe this will attract our elder audience such
as people who are 24+ and regularly read newspapers to see what the latest world affairs are. The close up pan shot is used
here to clearly show what is written on the articles. The audience need to read what is written on the articles as this will
reinforce how heavily influenced Joseph is by terrorism. Additionally, when this shot comes up, the pace of the opening slows
down and the music gets quieter. We did this in order to make the audience wonder why this has happened, which will keep
them engaged at all times.
Overall, I think that its evident that I have attracted and addressed my audience well. I did this by considering how the mise-
en-scene, camera, editing and sound created meaning within our media product, ensuring the audience never get bored and
stay engrossed within the action.
AUDIENCE SURVEY AND RESULTS
I created an audience survey to gain feedback on our media project to see what was successful and what we could have improved. Below are the responses to the
questions I asked. We gained 10 responses to our survey. This was less than the first survey because I didn’t upload it to Facebook. However I’m glad we got more than
five results as there is more of a range and it shows that the data is reliable.
I first asked everyone what their gender was. I
needed to know this in order to see if our product
attracted the audience I targeted which was males,
and if I could attract females. 50% of the people who
saw my product were female and 50% were male.
This means we satisfied a large audience.
I was glad that 50% of the people who answered my
survey were between the age range of 15-19 as it
showed we targeted our audience correctly, whilst
taking the different aspects into consideration. 10%
were 19-24 and 40% were 24+. This proved that our
product was very convincing and attracted a large
audience.
60% of our audience said that the Camera and Lighting in our
media project met the thriller conventions the most. The other 40%
said that Music and Plot met the thriller conventions the most.
Costume got nothing. I had a feeling this was going to happen as
we wanted to make the costume real. We were happy that these
four aspects were appreciated by the audience, as these are the
aspects that provided the audience with familiarity and variation.
I then asked what sub-genre the audience felt our media project fit
into, providing them with the opportunity to tick multiple options.
100% of the audience chose Psychological and Crime. I can see
why they chose this because my character isn’t mentally stable
and he is performing illegal activities.10% chose Horror, 40%
chose Political, 20% chose Drama and 30% chose Action. I didn’t
understand how people chose Horror, but I understood the others
as our product is a form of these all.
100% of my audience said they wanted to watch
more of this film. I think this is great news as this
was the aim from the beginning of the project. This
means we successfully incorporated aspects such
as mise-en-scene, editing, camera and lighting to
create meaning within our product.
The last question I asked was regarding what
improvements could have been made within our
product. I felt this response was the best because at one
point Mr Ford told us to include a shot of him talking. He
said this so the audience can see the teacher, but we
didn’t include this. Perhaps, if we included this we could
have added more dynamism to our product.
WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM
THE PROCESS OF CONSTRUCTING THIS PRODUCT?
I learnt a lot about technologies during the process of constructing this product, even though I didn’t edit. My fellow group member, Benoit helped me understand the
logistics of the software we utilised- Adobe Premier Pro. Adobe Premier Pro is a fantastic software which gives you the liberty to produce some inspirational work. We
were lucky that we didn’t have to buy this software, as it is very expensive. Our fellow group member, Benoit had this installed on his computer as we previously made
some short films together. Before we started constructing our media product, I didn’t know how to use a DSLR camera efficiently. After being continuously put on the spot
through our continuity tasks and learning things from other group members, I can now say I’m confident using one. We shot our opening title sequence on Benoit’s DSLR
camera. The camera is beautiful and has a great sensor. This made the cinematography of our media product look sublime. We also began using his tripod. During the
early days of filming, we all noticed that the tripod was too stiff so we weren’t being able to gain the efficient smoothness within our shots, making it appear
unprofessional. This was when we started to borrow the school tripod’s which was much better. Adobe Premier Pro allowed us to insert graphic’s such as the streaming
icon in the threat video to signify that Joseph was recording it in that moment.
In the beginning, we were also using Benoit’s microphone which connected to the camera. After filming our dialogue scenes, we noticed that the quality of the sound was
very poor as we could hear the background noise and there was muffling. I then came up with the idea to use our fellow group member, Jamie’s phone. We then used his
phone to record all the dialogue during the opening because it was very clear and didn’t pick up any background noise. Furthermore, in the school segment, when my
character walked in the classroom we had the camera panning out and then panning back in when he sat down. Mr Ford looked through this many times and said if there
is no meaning of a specific shot, don’t use it. We then brought the camera back to get a stationary wide shot of Joseph walking in. This was a better option as it also
worked as an establishing shot.
Some new equipment that I got to use was the GoPro camera. I used this in the beginning of our media product (threat video). I feel that this camera has enhanced our
final product as it has built a stronger connection between the audience and Joseph. When Joseph pulls the camera towards him, the audience are engaged from the start
and feel uneasy. This is vital as the phrase ‘The first impression is the last impression’ also applies here. If the audience are engaged from the start, they will be
anticipating everything that happens in the film. This builds suspense-one of the most important thriller conventions.
I’m thankful to our media teachers for teaching us why a specific shot is used and how it creates meaning. Before choosing media as an A-level, I didn’t understand the
relevance of some camera angles e.g. I thought a close up shot was only used to clearly present a characters facial expression.
LOOKING BACK AT YOUR PRELIMINARY TASK, WHAT DO
YOU FEEL YOU HAVE LEARNT IN THE PROGRESSION FROM
IT TO THE FULL PRODUCT?
I think it’s very clear that I have made great progress and improvement since our preliminary task. I felt as if I started to slack in the very early stages as I didn’t know
how much research needed to go into this project. I then gradually understood and started to pick up the pace. Before starting the preliminary task, our whole group
thought it would be fairly easy. We were mistaken. It was surprising how many continuity mistakes we made that made our clip look unprofessional. Our continuity task
was shot over three days because there were problems with the fluency of the sequence. In the first draft we used too many unnecessary camera angles of the same
shot which disrupted the flow and gave the impression that I was placed in different places, even though I was not. Additionally, we couldn’t perfect the match on action
due to this. We then worked on perfecting the match on action within our full product and I believe it was very good. We tried to make the continuity task as alluring as
possible, so we used diegetic sound such as the punch and suspenseful background music to build intensity. We found it astonishing how you could take dull raw
footage and then transform it into something worth watching by developing these aspects. After doing this task, we became more knowledgeable about editing with
continuity and we collaborated well as a group. I feel that we would've been unsuccessful doing this if we didn't have such a creative and passionate group. After
getting feedback from our teachers we tried to improve our continuity task as much as possible, but we made a silly mistake of not deleting the background noise of the
cafĂŠ.
We learnt how to make an efficient shot, prop and editing list which guided us through our real filming process. Creating this ensured that we didn’t forget to include
something which we had decided on. The first storyboard we created (continuity task) was very brief and it changed a lot during the process of filming. The storyboard
for our opening title sequence was much more detailed, but we wanted to visually see what our film would look like. This lead to us creating an animatic. Creating the
animatic was a beneficial process because we learnt some logistics of editing which helped us for the editing of our final media product. I learnt during the production
of the full product that it’s better to use the phone microphone than the camera microphone as it just focuses on the voices and doesn’t pick up background sound.
During the preliminary task, I didn’t research the genre we were depicting. I didn’t repeat this mistake whilst doing our opening title sequence, so I watched many thriller
films and analysed what the primary codes and conventions were. I also noted how these films utilised aspects such as mise-en-scene, editing, lighting, sound and
camera to construct meaning. I now feel much more confident using all the equipment and undergoing the research, planning and production stages because I now
have experience of what needs to be done.
I’m very happy with the progress our group has made during all stages of this project. We made many mistakes, but this was good as we also learnt from these
mistakes and made necessary changes to ultimately improve out product.

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Se7en Oblivious Thriller

  • 2. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS? Our product is a political thriller. We have used, developed and challenged forms and conventions of real media products. We utilised some key concepts of the quintessential thriller genre, but we also adapted it so that the audience has some familiarity. We also adapted it so the audience can experience some variation, which will prevent desensitisation. This will also keep the audience engaged at all times. During the research stage, I watched various movie opening title sequences alongside thriller openings. I did this to fully understand the primary conventions of the thriller genre, and to take inspiration from another genre to add variation and mak e it original. I analysed in detail how the mise-en-scene, lighting, editing, camera and sound were used for effect and credibility. One of the films I came across was the Sci-Fi Action Thriller, Transformers: Age of Extinction. I liked the font they had used for their title and when we met as a group, everyone else also liked the font so we tried to find a font closest to it. Furthermore, to make it suitable for our opening we made the background black, and the title white. We used this juxtaposition because it reflects how deceiving my characters personality is. Black symbolises death, evil and mystery and white symbolises innocence and purity. We used these colours because this is what my character is like, mysterious and evil, but to the world he is innocent.
  • 3. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS? I also gained some inspiration from the psychological thriller: Se7en. In its opening title sequence it shows the antagonist doing various unusual tasks at his desk. The use of it’s mise-en-scene told the audience that the tasks were unusual e.g. putting pictures of dead children into a scrapbook. I felt if we adapted this into our product it would reveal what the characters true intentions were so when he faces the outside world, the audience experience is more riveting. As we used this, we had to focus on putting the correct props within the frame. Therefore, in our opening segment my characters desk had a screwdriver, nails, scissors and a bomb on it. These objects are associated with violence and change, which matched the tone of our film. Furthermore, we wanted the antagonist to be played by a male because stereotypically, films portray men as being the more dominant and menacing gender. If this is true, hopefully its made our piece more convincing and my character more sinister. The introduction of my character is masculine because of his costume. Joseph is wearing a grey shirt, black trousers and black formal shoes. We used the stereotype of a male being masculine. Se7en Oblivious
  • 4. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS? Mise-en-scene (Cinematography) As we were filming in bright day light, we had to colour correct our opening title sequence to make it appear darker and eerie. This was because our concept and my character were both dark and eerie. This is a common convention in thriller films. The beginning segment of our sequence is all done using low key lighting, with my character being a silhouette. We wanted to make my character a silhouette in order to gain a sense of his ambiguous identity, and to highlight the props within the frame. We kept the mask he wore within his threat video, on the left side of the desk. This made it clear to the audience that the whole opening sequence takes place in one day and this also connotes that shade of his personality will always stay with him. The news articles related to terrorism were used to reinforce how deranged and heavily radicalised he was. We shone the bright lamp light on the news articles to signify how all of Joseph’s focus is on the subject of terrorism and how polluted his mind is because he feels its normal. I got this idea from most cartoons because when a character gets a light flash, they have come up with what they believe is a good idea. Additionally, the use of these news articles connotes that our film is of the political thriller sub-genre. This is also how we adapted the mise-en-scene of Se7en. Se7en showed the antagonist’s abnormal side by prop placement and gestures and so did we. However, we adapted it so that it fit our concept. We challenged the stereotypical convention of thrillers being continuously dark by making the frame much lighter in the school segment. We did this to reflect the drift in his personality, and to reinforce his innocent façade. In order to make the cinematography outstanding, we shot our opening in 24 frames per second and in anamorphic to make it look more professional and cinematic. Camera In the very beginning of our sequence (threat video), we maintained a close up shot throughout using a GoPro camera. From the very first lessons of media, I learnt that the close up shot is the most intimate shot, hence we used it in this segment as this was the most intimate part. In this close up shot we showed very little background to center and concentrate on my characters sinister mask and eyes. The close up shot takes the audience into the mind of my character as the audience can see my characters danger through his eyes piercing the screen and through the dialogue. This shot can be used to make the audience feel extremely comfortable or extremely uncomfortable about a character. We used this to make the audience uncomfortable and apprehensive. Hopefully, this shot made the audience fear for Joseph’s victims. We challenged the thriller conventions by maintaining the close up shot for approximately 20 seconds and by having my character pick up the handheld camera to deliver the last line which was “let me remind you.” We did this in order to make his message personal to each audience member and to depict how Joseph thinks he is superior to everyone else. Throughout most of our sequence, we used a medium shot to signify what my character is doing through his body language e.t.c We also used a medium shot for the dialogue interaction between Joseph and his classmate as we felt it showed both reactions of the characters whilst they spoke. We also used it here to give the audience a thrill as they know Joseph is fooling his classmates by acting innocent. He does this by looking down pretending to be a shy and introverted person. This also depicts the relationship the two classmates share. Joseph has put on this façade so that nobody can guess his secret. The fact that the classmate is completely “oblivious” to this proves how fake Joseph’s relationships are.
  • 5. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS? Sound Our entire group agreed that sound was the hardest aspect to consider during the production of Oblivious. We had issues with sound right from the development stage to editing. We found our soundtrack for the bomb-assembling sequence after many trial and errors. We couldn’t make our minds up regarding if we wanted to use contrapuntal music or parallel music. During lessons, me and Jamie were constantly listening to different soundtracks which we felt had potential to be in our opening title sequence. In all of our drafts we had used a song called A Horse's Soul. All three teachers detested this soundtrack for our piece because they said it wasn't thrilling and it actually distracted them from our visual representations. Finally, me and Jamie continued our research and found a chase soundtrack. Chase scenes are always riveting and always keep the audience engrossed in the action. This is why we felt this music choice was correct, and when we showed it to Mr Ford he loved it and appreciated how hard we worked to try and find a suitable track. This was another aspect where we challenged the thriller conventions. Mr Michie also appreciated how we developed this form of media by my character actually having earphones in and clicking the play button on the phone, making the music diegetic. However, it was also non-diegetic as it sets the fast paced thrilling tone we were trying to portray. Furthermore, we tried to add in a sound bridge as Joseph has the music playing until he takes one earphone out after his dad calls him and the volume decreases. Editing Due to Joseph being the primary character, we kept him centralised in nearly every shot. We did this because the audience should always have their eyes on him and see how his character develops. In some segments, we cut from one shot to another swiftly to build a sense of urgency as Joseph wanted to get to school as soon as possible. The soundtrack complimented this very well as It sounded a bit like a clocks ticking being fast-forwarded. This editing constructed suspense-which is the primary convention of thriller films. A dilemma we kept having as a group was that we were adding unnecessary shots which were buying time. After numerous amounts of discussion and feedback from teachers, we cut out these shots. As an example, some members such as Benoit felt that we should cut our sequence whilst panning down at the bag. The problem with this idea was that we were force feeding the audience too much, when the audience should conclude ideas themselves in thrillers as the guessing process makes the film more thrilling. Other group members like myself felt we should cut it at my characters stare as it keeps the ending of the opening ambiguous and makes the audience want to watch more. I believe If our product makes viewers want to watch more, we have ultimately succeeded.
  • 6. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS? In the current time of some British Asian’s going to join ISIS, we felt we should represent this social group stereotypically and atypically. We ultimately decided to represent this social group because in the research stage, I produced a survey where a few people state d they would like the characters in thriller films to reflect society. I believe including characters that reflect society makes the film more relatable and more empathetic, which significantly improves the audience experience. We stereotypically represented this social group by having myself as the teenage boy, who has become radicalised and is about to attack with precision and by keeping everyone oblivious. Most teenagers are represented as liars and the group who just rebel. This also matches Joseph. This is stereotypical because the current media seem to make people of South Asian ethnicity the face of terrorism. However, our group knew people would assume straight away that my cha racter was from a South Asian background as the stereotype has become so strong. This informed our decision to keep my characters name o f Catholic descent. We named him Joseph. It’s uncanny how not many people understand that people who are from countries such as India or Pakistan can be of Catholic descent. We have tried to depict this racial distinction through the glances the students give Joseph as h e is late, they automatically gain suspicious thoughts which leads to his classmate asking him why he actually was late. Furthermore, we portrayed Joseph as a masculine character because stereotypically a male who is masculine is deemed as being more intimidating, which is the personality we felt that Joseph needed to have to make our story convincing. We made his character masculine using the costume, props and sound. He wore a grey shirt, black trousers and black formal shoes. Most masculine men wear these types of clothes on a day to day basis when they are going to work. Hence, we wanted the audience to feel as if Joseph thinks he is going to do his job. Whilst Joseph is assembling the bomb, there are many objects on his desk which are linked to masculinity such as: a screwdriver, nails and a measuring tape. These objects are linked to masculinity because they are commonly used whilst undergoing manual labour. Due to the fact that women are stereotypically deemed as the weaker gender, most manual labour is done by men. Another aspect we gave the character to seem masculine was how he altered his voice in the threat video so that he was anonymous. The fact that he altered his voice to a very baritone one connotes that only a masculine voice is intimidating and taken seriously.
  • 7. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY? If we completed our film, I feel that it could be distributed through social networking sites such as YouTube, Facebook and Twitter. Uploading to these sites will be free of charge, and there is a possibility of it going viral as we have picked a very controversial topic. Our product can be used to spread awareness of these things and possibly bring about change within schools by making their security tighter. This will prevent tragic stories such as Oblivious. If our product was to become viral and caught the eye of a film producer, I think that they would work on the script and convert it into a high budget feature film. This would increase the audience for our product due to the abundance of finance for advertising and merchandising e.t.c In addition to this, a film producer might want to distribute our product because of its unique narrative, which I have never seen before, and due to the erudite use of the key aspects within a thriller film. As our product retains familiarity, we will lure in a large number of people as they will notice we have used numerous conventions of typical thrillers such as: low key lighting, riveting music and suspenseful screenplay. They will also notice some developments we made such as: close up shots with a handheld GoPro camera and a swift, alluring start. After having considered the above, I started to look at various thrillers which were produced/distributed by different institutions. I have come to a conclusion that I would like our product to be distributed by companies such as Universal Pictures or New Line Cinema. This is because these companies have distributed films close to our genre and they have been successful. New Line Cinema distributed classic films such as Se7en and Universal Pictures also distributed classic films such as Cape Fear. I personally enjoyed all the films that these companies have distributed and think that some elements of Se7en and Cape Fear suit our media product.
  • 8. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY? New Line Cinema could distribute my media product because they are such a large company who have plenty of experience in distributing successful thriller films and also other films. Furthermore, they have created films such as Se7en, which has very similar visual presentation to our product. On the right is one of the posters for the film Se7en. I thought this version of the poster suits the tone of our media product the most because it has retained ambiguity and also given a sense of the tone. By looking at the images depicted within the number seven, we can tell that the film has a serious tone as nobody is smiling and the pictures are quite dark. New Line Cinema have constructed this poster well as the use of pessimistic adjectives on the bottom of the poster makes the audience link it with the number seven. This makes the audience more curious about the film, so they would want to go and watch it. Most thrillers are dark, both in narrative and lighting so this poster has kept some familiarity for the audience, but the ambiguity invites them. Also, Kevin Spacey, the antagonist didn’t want himself on the poster, opening title sequence and he didn’t want his name mentioned during promotion of the film. This was because he wanted the thrill and suspense element to be the most powerful as these are the most significant elements of the thriller genre. This is how our media product will be distributed as nobody should know about my character to build curiosity and lure people in to watch the film. This is also why we kept the title Oblivious, it doesn’t give anything away. Another aspect of this poster that matches my media product, is how the men shown on the poster are presented as being masculine. I know that they are presented in a masculine way through the use of their costumes. Both men are wearing a long coat, shirt and tie. A shirt, tie and coat is a form of iconography as you know that only men wear this selection of clothing. One of the main themes we have depicted is danger. It is evident that Se7en also presents danger as it has utilised a tally of seven in a creepy style which makes the audience feel uncomfortable. The fact that it is in the colour red reinforces this as the colour red also symbolises danger as its commonly associated with blood e.t.c
  • 9. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY? Another institution which could distribute my media product is Universal Pictures . Again, this is due to the fact as they are an extremely large company who have given so much to the film industry with numerous hits and films which are similar to ours in some ways. On the right is the poster for Cape Fear. The most eye catching element of this poster is the use of the males eyes looking directly at the audience. This is identical to our media product as we used this to keep the ambiguity of my character. We produced this ambiguity as you can’t see anything other than his eyes. We also used a close up shot to intimidate the audience as it makes the shot more intimate. Additionally, this poster has been edited cleverly as it makes it appear as if the male is hiding in the water, away from society. This is also what my character is like within our media product. He wants his true identity to remain hidden from everyone. Another similarity with this poster and my media product is the use of the white font in front of the dark background. This may have been used here so that the title is visible and to highlight how ‘Fear’ of the character staring ahead is the driving force of this story. The title is in bold capital letters because its more eye catching. The photograph on the bottom of the poster has a tear between the male and female on the left. This hints to the audience that maybe the man who is staring ahead has caused some relationships to be broken. It also stereotypically portrays females as the weaker gender as she is firmly gripping onto his arm whilst he has his arms wrapped around another female, as if he is guarding her. This could link to our media product as we didn’t include any females. However if it was to be made by a big institution, then female characters would be added.
  • 10. WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT? Age: The target audience for our media product is 15. I have come to this conclusion because all the characters in our media product are approximately this age, therefore it will be more relatable for people of this age. If the audience find it more relatable, they will build empathy towards some characters and stay engaged during the film. We wanted the target audience to be 15 from the beginning because in my research stage my survey results told me that nobody younger than eleven has seen a thriller film and most thrillers were seen from people ranging from 24+. I feel that thrillers are not made for anyone who is younger than eleven because thrillers are very intellectual and they contain material which may not be suitable for younger viewers. We knew that people aged 24+ watched most thrillers but second most was 15-19, and we wanted to please everyone because we also wanted to tell a story which was based around people who reflect society-also as my survey informed. Gender: I think our media product is aimed at mostly males as there is no females within the film. This also suggests that males will be able to relate to the characters in the film. Our font is quite masculine as its bold and strong, stereotypically like men. However, it could appeal to females as we have considered a variety of thriller conventions such as sound, narrative and colours. Race: I believe our piece targets a large range of races as it has myself who is actually Indian, which would attract the South Asian audience. My name is Joseph and the story is set in England along with English characters. All the characters in our media product have an English accent, this becomes more relatable for the English people as they will be able to understand everything clearly. I also got some feedback from people after they saw my media product: Age: 30, Gender: Female- “I loved the opening and wanted to watch the whole thing!” Age: 17, Gender: Male- “The opening is gripping and you don’t want it to cut off at two minutes. Also, great use of the technical areas.” Age: 22, Gender: Female- “I loved the concept as it was relatable to what is happening in the world right now and it was cleverly assembled.” I asked some people to get a rough idea of what people thought about our media product. I was surprised as many females enjoyed our product and people above the age of 15 felt it was ‘gripping’ and ‘relatable’. It was good getting feedback from people who watched our opening as it gave us a sense of accomplishment and we can see how our product was successful.
  • 11. HOW DID YOU ATTRACT AND ADDRESS YOUR AUDIENCE? We created our opening title sequence always having our target audience in mind (15). Most school children will find our story relatable as the second segment of our media product is set within a school. We have depicted this through the use of mise- en-scene and sound: Our frame consists of a notice board, poster, desk, worksheets and fellow students. This makes it clear to the audience that the setting has moved from a bedroom to a classroom. Additionally, when my character comes into the classroom, he says “Sorry I’m late sir”, whilst students are doing their work. As our opening title sequence is dominated by males, I feel that the costume of the characters will appeal to our audience. My character is seen wearing a stylish black bomber jacket within the threat video. A bomber jacket is the current fashion trend and it is stereotypically worn by males, this means the audience can relate to his fashion sense. I also feel that this will appeal to our female audience as they may find this fashion sense attractive/ may want their partner to dress like this. Ultimately, its good that the costume will appeal to both genders as this means more people will watch our product. We also used a close up pan showing all the news articles on Joseph’s wall. I believe this will attract our elder audience such as people who are 24+ and regularly read newspapers to see what the latest world affairs are. The close up pan shot is used here to clearly show what is written on the articles. The audience need to read what is written on the articles as this will reinforce how heavily influenced Joseph is by terrorism. Additionally, when this shot comes up, the pace of the opening slows down and the music gets quieter. We did this in order to make the audience wonder why this has happened, which will keep them engaged at all times. Overall, I think that its evident that I have attracted and addressed my audience well. I did this by considering how the mise- en-scene, camera, editing and sound created meaning within our media product, ensuring the audience never get bored and stay engrossed within the action.
  • 12. AUDIENCE SURVEY AND RESULTS I created an audience survey to gain feedback on our media project to see what was successful and what we could have improved. Below are the responses to the questions I asked. We gained 10 responses to our survey. This was less than the first survey because I didn’t upload it to Facebook. However I’m glad we got more than five results as there is more of a range and it shows that the data is reliable. I first asked everyone what their gender was. I needed to know this in order to see if our product attracted the audience I targeted which was males, and if I could attract females. 50% of the people who saw my product were female and 50% were male. This means we satisfied a large audience. I was glad that 50% of the people who answered my survey were between the age range of 15-19 as it showed we targeted our audience correctly, whilst taking the different aspects into consideration. 10% were 19-24 and 40% were 24+. This proved that our product was very convincing and attracted a large audience. 60% of our audience said that the Camera and Lighting in our media project met the thriller conventions the most. The other 40% said that Music and Plot met the thriller conventions the most. Costume got nothing. I had a feeling this was going to happen as we wanted to make the costume real. We were happy that these four aspects were appreciated by the audience, as these are the aspects that provided the audience with familiarity and variation. I then asked what sub-genre the audience felt our media project fit into, providing them with the opportunity to tick multiple options. 100% of the audience chose Psychological and Crime. I can see why they chose this because my character isn’t mentally stable and he is performing illegal activities.10% chose Horror, 40% chose Political, 20% chose Drama and 30% chose Action. I didn’t understand how people chose Horror, but I understood the others as our product is a form of these all. 100% of my audience said they wanted to watch more of this film. I think this is great news as this was the aim from the beginning of the project. This means we successfully incorporated aspects such as mise-en-scene, editing, camera and lighting to create meaning within our product. The last question I asked was regarding what improvements could have been made within our product. I felt this response was the best because at one point Mr Ford told us to include a shot of him talking. He said this so the audience can see the teacher, but we didn’t include this. Perhaps, if we included this we could have added more dynamism to our product.
  • 13. WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT? I learnt a lot about technologies during the process of constructing this product, even though I didn’t edit. My fellow group member, Benoit helped me understand the logistics of the software we utilised- Adobe Premier Pro. Adobe Premier Pro is a fantastic software which gives you the liberty to produce some inspirational work. We were lucky that we didn’t have to buy this software, as it is very expensive. Our fellow group member, Benoit had this installed on his computer as we previously made some short films together. Before we started constructing our media product, I didn’t know how to use a DSLR camera efficiently. After being continuously put on the spot through our continuity tasks and learning things from other group members, I can now say I’m confident using one. We shot our opening title sequence on Benoit’s DSLR camera. The camera is beautiful and has a great sensor. This made the cinematography of our media product look sublime. We also began using his tripod. During the early days of filming, we all noticed that the tripod was too stiff so we weren’t being able to gain the efficient smoothness within our shots, making it appear unprofessional. This was when we started to borrow the school tripod’s which was much better. Adobe Premier Pro allowed us to insert graphic’s such as the streaming icon in the threat video to signify that Joseph was recording it in that moment. In the beginning, we were also using Benoit’s microphone which connected to the camera. After filming our dialogue scenes, we noticed that the quality of the sound was very poor as we could hear the background noise and there was muffling. I then came up with the idea to use our fellow group member, Jamie’s phone. We then used his phone to record all the dialogue during the opening because it was very clear and didn’t pick up any background noise. Furthermore, in the school segment, when my character walked in the classroom we had the camera panning out and then panning back in when he sat down. Mr Ford looked through this many times and said if there is no meaning of a specific shot, don’t use it. We then brought the camera back to get a stationary wide shot of Joseph walking in. This was a better option as it also worked as an establishing shot. Some new equipment that I got to use was the GoPro camera. I used this in the beginning of our media product (threat video). I feel that this camera has enhanced our final product as it has built a stronger connection between the audience and Joseph. When Joseph pulls the camera towards him, the audience are engaged from the start and feel uneasy. This is vital as the phrase ‘The first impression is the last impression’ also applies here. If the audience are engaged from the start, they will be anticipating everything that happens in the film. This builds suspense-one of the most important thriller conventions. I’m thankful to our media teachers for teaching us why a specific shot is used and how it creates meaning. Before choosing media as an A-level, I didn’t understand the relevance of some camera angles e.g. I thought a close up shot was only used to clearly present a characters facial expression.
  • 14. LOOKING BACK AT YOUR PRELIMINARY TASK, WHAT DO YOU FEEL YOU HAVE LEARNT IN THE PROGRESSION FROM IT TO THE FULL PRODUCT? I think it’s very clear that I have made great progress and improvement since our preliminary task. I felt as if I started to slack in the very early stages as I didn’t know how much research needed to go into this project. I then gradually understood and started to pick up the pace. Before starting the preliminary task, our whole group thought it would be fairly easy. We were mistaken. It was surprising how many continuity mistakes we made that made our clip look unprofessional. Our continuity task was shot over three days because there were problems with the fluency of the sequence. In the first draft we used too many unnecessary camera angles of the same shot which disrupted the flow and gave the impression that I was placed in different places, even though I was not. Additionally, we couldn’t perfect the match on action due to this. We then worked on perfecting the match on action within our full product and I believe it was very good. We tried to make the continuity task as alluring as possible, so we used diegetic sound such as the punch and suspenseful background music to build intensity. We found it astonishing how you could take dull raw footage and then transform it into something worth watching by developing these aspects. After doing this task, we became more knowledgeable about editing with continuity and we collaborated well as a group. I feel that we would've been unsuccessful doing this if we didn't have such a creative and passionate group. After getting feedback from our teachers we tried to improve our continuity task as much as possible, but we made a silly mistake of not deleting the background noise of the cafĂŠ. We learnt how to make an efficient shot, prop and editing list which guided us through our real filming process. Creating this ensured that we didn’t forget to include something which we had decided on. The first storyboard we created (continuity task) was very brief and it changed a lot during the process of filming. The storyboard for our opening title sequence was much more detailed, but we wanted to visually see what our film would look like. This lead to us creating an animatic. Creating the animatic was a beneficial process because we learnt some logistics of editing which helped us for the editing of our final media product. I learnt during the production of the full product that it’s better to use the phone microphone than the camera microphone as it just focuses on the voices and doesn’t pick up background sound. During the preliminary task, I didn’t research the genre we were depicting. I didn’t repeat this mistake whilst doing our opening title sequence, so I watched many thriller films and analysed what the primary codes and conventions were. I also noted how these films utilised aspects such as mise-en-scene, editing, lighting, sound and camera to construct meaning. I now feel much more confident using all the equipment and undergoing the research, planning and production stages because I now have experience of what needs to be done. I’m very happy with the progress our group has made during all stages of this project. We made many mistakes, but this was good as we also learnt from these mistakes and made necessary changes to ultimately improve out product.