Not sure which Social Media Sites are right for your business? Before you spend hours a day lost in the abyss of social networking come to this workshop to find out which social platforms will work for you rather than you working for them. Come hang out and spend some time taking a deeper look at various social media sites as we compare their uses and benefits, and explore best practices.

1. SOCIAL
MEDIA:
TAMING THE
BEAST

2. Why are we here?
Learning Objectives:
1) Social Media - What is it? (quick review)
2) Twitter and Facebook Revealed (key uses and
differences)
3) Social Media Chooses You - Why organizations are losing
their ability to choose Social media( make a name for
yourself or someone else will)
4) Benefits of Using Social Media
5) Engaging your audience
6) Creating a reMARKable strategy - integration

3. The Social Media Revolution

4. What are YOUR reasons for being
on social media?

5. What is Social Media?

6. Social Media Defined:
Interaction among people in which they create, share, and/or
exchange information and ideas in virtual communities and
online networks. - wikipedia
"a group of Internet-based applications that build on the
ideological and technological foundations of Web 2.0, and
that allow the creation and exchange of user-generated
content." - Andreas Kaplan Business Horizons

7. The Applications/Tools

8. What is Facebook? Why do we use it?
 personal profile
 all about friends
 Connects us to our loved ones and friends
easily
 It’s the new year book

10. What is Twitter? What is a Tweet? Why do we use it?
 Newsreel/ newsfeed (140 chars)
 like a flash ad in a newspaper
 click to read more about it
 feeds captions to friends and followers to
share common interests

12. Social Media Chooses YOU
Let's talk about:
– Why businesses are losing their ability to choose Social
media...
http://youtu.be/CvVp7b5gzqU
A Comcast Technician Sleeping on my Couch
Just under 2 million views!

13. Social Media Chooses YOU
Power is now in the hands of your customers...

14. Word of Mouth on SteroidsWord of Mouth on Steroids

15. Friending Social Media
The BENEFITS

Opening up the conversations

Building brand and reputation credibility

Strengthens crisis management

Social media are imprints left behind on the world wide web
to drive traffic back to your site

Can help with crisis management

16. What if someone says something
bad about us???

Embrace it!

DO NOT IGNORE IT

ACT IMMEDIATELY

Take it as an opportunity to empower your organization

Join the conversation

Show compassion

Know your rights

17. Creating a reMARKable Strategy

Integrate your social media strategy into your overall
communications plans and goals

Social media is there are another form of communicating
with your clients to engage

Your social media tactics should support your overall mission,
objectives and embody your values

Create Brand loyalty by encouraging a two way
conversation

It's not about you! - it's about your clients

18. How much time will it cost?
Source: Social Media Examiner (Social Media Marketing Industry Report 2013)

19. Engagement
You are trying to reach your clients!

DO NOT push out messages

JOIN IN, COLLABORATE and SHARE

Encourage people to share in their experiences

HAVE FUN!!

20. TRIVIA
1. True or False: 1.11 Billion people on Facebook as of March 2013
2. Who owns Youtube?
3. Who is the most active country online?
a) United States
b) Japan
c) U.K.
d) Canada

21. Make a name for yourself
before someone else does it for you!

22. QUESTIONS ?