ExtraaEdge got an opportunity to speak at the FRO-Startup Summit at Pune. The topic was "Re-thinking Return on Education" - very close to our heart & business - what strategy & business models work in the area of education service providers & education-technology. We got to share learning at ExtraaEdge while building our product and serving our customers.

1. <Title Goes here>Rethinking Return on
Education
Abhishek Ballabh
Co-Founder
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July 28, 2014
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2. Agenda
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 About Me & ExtraaEdge
 Lessons Learnt
 Consumer Attitudes & Buying Behavior.
 Education categories that will grow and shrink.
 Franchising & Joint Ventures
 Business models

3. 3
Abhishek Ballabh @ 28
Co-Founder | ExtraaEdge.com
B.E. ( IT ) – B.V.P.C.O.E | Pune (2003-07)
7 years in the Tech & Product Industry
Web Developer Business Analyst Consultant
Product Manager Operations
Sales
Co-Founder
Data Architect
aballabh@theextraaedge.com

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Companies I worked
Companies I started

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About ExtraaEdge

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CollEDGE is a
Social Student Lifecycle
Management Platform

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6 5000+1 3
Year old Customers Students Awards

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Lessons Learnt
in Education Business

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Focus on GROWTH + SALES
Charge your customers
Build relationship in community
Follow the money
Think ROI
Keep USER first

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Build a great TeamPassion
Deliver VALUE
Have patience

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Consumer
Attitudes & Buying
Behavior

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 Sales happen through a channel of TRUST.
 Are you selling: Vitamins or Antibiotics
 Customers get it: Value vs Commodity
 Technology – Mobile, SaaS, MooC etc.
 One size fits all – never works
 They WANT a Comprehensive Solution

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Education
Categories that will
grow & shrink

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Growth

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Franchising &
JVs

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 Sell yourself first and then PARTNER.
 JV’s with complimentray service providers help
to reach the decision makers.
 Customers buy in a cycle & great to have right
resellers & partners as timing matters.
 Information is critical for business
development.

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Business
Models

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 Repeatable, Scalable, Sales Play, Low Cost,
Recurring Revenue, License based SaaS models.
 e.g. Products

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Keep Hustling
All the Best