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                  Prepared by
     Marc Prud‘Homme, University of Ottawa   1
Chapter 1

Ten Principles of Economics



        Copyright © 2011 Nelson Education Limited   2
What Economics Is All About

 Economics: the study of how society manages
 its scarce resources.
   how people decide what to buy,
    how much to work, save, and spend
   how firms decide how much to produce,
    how many workers to hire
   how society decides how to divide its
    resources between national defence,
    consumer goods, protecting the environment,
    and other needs
              Copyright © 2011 Nelson Education Limited   3
The principles of
HOW PEOPLE MAKE DECISIONS




         Copyright © 2011 Nelson Education Limited   4
HOW PEOPLE MAKE DECISIONS
Principle #1: People Face Tradeoffs
Principle #1: People Face Tradeoffs

Principle #2: The Cost of Something Is
Principle #2: The Cost of Something Is
What You Give Up to Get It
What You Give Up to Get It

Principle #3: Rational People Think at the
Principle #3: Rational People Think at the
Margin
Margin

Principle #4: People Respond to Incentives
Principle #4: People Respond to Incentives


             Copyright © 2011 Nelson Education Limited   5
ACTIVE LEARNING 1

You are selling your 1996 Mustang. You have already spent
$1000 on repairs.
At the last minute, the transmission dies. You can pay $600
to have it repaired, or sell the car “as is.”
In each of the following scenarios, should you have the
transmission repaired? Explain.
 A. Blue book value is $6500 if transmission works,
    $5700 if it doesn’t
 B. Blue book value is $6000 if transmission works,
    $5500 if it doesn’t

                 Copyright © 2011 Nelson Education Limited   6
HOW PEOPLE INTERACT
Principle #5: Trade Can Make Everyone
Principle #5: Trade Can Make Everyone
Better Off
Better Off

Principle #6: Markets Are Usually A Good
Principle #6: Markets Are Usually A Good
Way to Organize Economic Activity
Way to Organize Economic Activity

Principle #7: Governments Can Sometimes
Principle #7: Governments Can Sometimes
Improve Market Outcomes
Improve Market Outcomes


            Copyright © 2011 Nelson Education Limited   7
FIGURE 1: The Circular-Flow Diagram

Revenue                                Spending
                  Markets for
    G&S            Goods &
                                      G&S
    sold           Services          bought


 Firms                                Households


    Factors of                  Labour, land,
    production    Markets for         capital
                  Factors of
Wages, rent,      Production             Income
profit
                     8                          Copyrig
                                                ht ©
                                                2011
HOW THE ECONOMY AS A WHOLE WORKS
Principle #8: A country’s standard of living
Principle #8: A country’s standard of living
depends on its ability to produce goods &
depends on its ability to produce goods &
services.
services.
Principle #9: Prices rise when the
Principle #9: Prices rise when the
government prints too much money.
government prints too much money.

Principle #10: Society faces a short-run
Principle #10: Society faces a short-run
tradeoff between inflation and
tradeoff between inflation and
unemployment
unemployment
             Copyright © 2011 Nelson Education Limited   9
HOW THE ECONOMY AS A WHOLE WORKS
Principle #8: A country’s standard of living
Principle #8: A country’s standard of living
depends on its ability to produce goods &
depends on its ability to produce goods &
services.
services.
Principle #9: Prices rise when the
Principle #9: Prices rise when the
government prints too much money.
government prints too much money.

Principle #10: Society faces a short-run
Principle #10: Society faces a short-run
tradeoff between inflation and
tradeoff between inflation and
unemployment
unemployment
             Copyright © 2011 Nelson Education Limited   9

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Microeconomics Ch 1

  • 1. Lecture PowerPoint® Slides to accompany Prepared by Marc Prud‘Homme, University of Ottawa 1
  • 2. Chapter 1 Ten Principles of Economics Copyright © 2011 Nelson Education Limited 2
  • 3. What Economics Is All About  Economics: the study of how society manages its scarce resources.  how people decide what to buy, how much to work, save, and spend  how firms decide how much to produce, how many workers to hire  how society decides how to divide its resources between national defence, consumer goods, protecting the environment, and other needs Copyright © 2011 Nelson Education Limited 3
  • 4. The principles of HOW PEOPLE MAKE DECISIONS Copyright © 2011 Nelson Education Limited 4
  • 5. HOW PEOPLE MAKE DECISIONS Principle #1: People Face Tradeoffs Principle #1: People Face Tradeoffs Principle #2: The Cost of Something Is Principle #2: The Cost of Something Is What You Give Up to Get It What You Give Up to Get It Principle #3: Rational People Think at the Principle #3: Rational People Think at the Margin Margin Principle #4: People Respond to Incentives Principle #4: People Respond to Incentives Copyright © 2011 Nelson Education Limited 5
  • 6. ACTIVE LEARNING 1 You are selling your 1996 Mustang. You have already spent $1000 on repairs. At the last minute, the transmission dies. You can pay $600 to have it repaired, or sell the car “as is.” In each of the following scenarios, should you have the transmission repaired? Explain. A. Blue book value is $6500 if transmission works, $5700 if it doesn’t B. Blue book value is $6000 if transmission works, $5500 if it doesn’t Copyright © 2011 Nelson Education Limited 6
  • 7. HOW PEOPLE INTERACT Principle #5: Trade Can Make Everyone Principle #5: Trade Can Make Everyone Better Off Better Off Principle #6: Markets Are Usually A Good Principle #6: Markets Are Usually A Good Way to Organize Economic Activity Way to Organize Economic Activity Principle #7: Governments Can Sometimes Principle #7: Governments Can Sometimes Improve Market Outcomes Improve Market Outcomes Copyright © 2011 Nelson Education Limited 7
  • 8. FIGURE 1: The Circular-Flow Diagram Revenue Spending Markets for G&S Goods & G&S sold Services bought Firms Households Factors of Labour, land, production Markets for capital Factors of Wages, rent, Production Income profit 8 Copyrig ht © 2011
  • 9. HOW THE ECONOMY AS A WHOLE WORKS Principle #8: A country’s standard of living Principle #8: A country’s standard of living depends on its ability to produce goods & depends on its ability to produce goods & services. services. Principle #9: Prices rise when the Principle #9: Prices rise when the government prints too much money. government prints too much money. Principle #10: Society faces a short-run Principle #10: Society faces a short-run tradeoff between inflation and tradeoff between inflation and unemployment unemployment Copyright © 2011 Nelson Education Limited 9
  • 10. HOW THE ECONOMY AS A WHOLE WORKS Principle #8: A country’s standard of living Principle #8: A country’s standard of living depends on its ability to produce goods & depends on its ability to produce goods & services. services. Principle #9: Prices rise when the Principle #9: Prices rise when the government prints too much money. government prints too much money. Principle #10: Society faces a short-run Principle #10: Society faces a short-run tradeoff between inflation and tradeoff between inflation and unemployment unemployment Copyright © 2011 Nelson Education Limited 9

Notes de l'éditeur

  1. Copyright © 2011 Nelson Education Limited
  2. You might want to elaborate a bit on some of the points made here. Some examples: “ How do people decide how much to work?” Time is scarce resource – there’s just not enough time to do everything we’d like to do. How do we decide how much of our time to spend working? There’s a tradeoff: the more time we spend working, the higher our income, and therefore the more stuff we can buy. But, the more time we spend working, the less time we have for leisure – hanging out with friends, going hiking, watching movies, etc. (You might want to ask your students how THEY decide how much time to spend working. Some will say it depends on how many classes they are taking, or the time requirements of the available jobs. But probably at least a few will say the wage – the higher the wage, the more worthwhile to work.) “ How do firms decide what kind of labor to hire?” Firms can hire unskilled or skilled workers. The skilled workers are more productive, but cost more than the unskilled workers. “ How do firms decide how much to produce?” Ask your students, and see if any of them say “it depends on the price of the product they sell.” (Probably some will say “it depends on whether there’s a lot of demand for the product”. To which you might respond “and if there’s a lot of demand for the product, what does that mean for the price that firms can get for the product?”) Copyright © 2011 Nelson Education Limited
  3. Copyright © 2011 Nelson Education Limited
  4. Copyright © 2011 Nelson Education Limited
  5. In this diagram, the green arrows represent flows of income/payments. The red arrows represent flows of goods & services (including services of the factors of production in the lower half of the diagram). To keep the graph simple, we have omitted the government, financial system, and foreign sector, as discussed on the next slide. You may wish to change the order in which the elements appear. To do so, look for “Custom Animation” in your version of PowerPoint. Copyright © 2011 Nelson Education Limited
  6. “ Rich countries” refers to countries like the Canada, Japan, and Germany. “ Poor countries” refers to countries like India, Indonesia, and Nigeria. Copyright © 2011 Nelson Education Limited