On November 5, 2012, Mike Abasov talked about social media domination at an Internet Masterminds meetup (Vancouver, Canada). He discussed various secrets to saving time through efficiency and how different features of HootSuite can help businesses do that. ------- Disclosure: Mike worked at HootSuite during the period from Sep. 2010 through Sep. 2011. He is currently not paid by HootSuite in any way but still uses the product in his daily work. Basically, his opinions are probably biased. Deal with it. HootSuite, KISSmetrics, HubSpot and other trademarks and content excerpts belong to their rightful owners and are used in educational purposes under the fair use agreements.

1. Using HootSuite
for social media
Domination
With @Mike_Abasov

2. Before we begin
• Ask questions at any time
• The slide deck will be shared

3. Efficiency

4. Source: http://blog.hubspot.com/blog/tabid/6307/bid/33776/43-of-small-
businesses-spend-6-hours-per-week-in-social-media-infographic

6. I worked there. It is awesome.

7. http://vimeo.com/43914561

8. 1. listening
2. Engaging
3. Publishing
4. Measuring

9. “80% of effects
come from 20%
of causes”

10. 20% of your efforts
on social media drive
80% of YOUR ROI

11. 1. listening

19. Questions People talking about People talking about
about startups, in English startups in Vancouver Marketing in Vancouver

20. Twitter is special

21. ALL posts posts you
care about
posts about
cute cats

23. examples

24. Filters are awesome
• keyword → keyword city
• keyword → keyword ?
• keyword → keyword [GEOCODE]
• keyword → keyword -http
• keyword → keyword -RT
https://twitter.com/search-home

25. opportunity!
1. Follow
2. Add to a list
3. Respond

26. Geolocated
search is
magical
It allows you to search
for any tweets within a
specific radius around
your location

27. adding geolocation filtering
click!

28. other listening ideas
Monitor
Twitter
Lists

29. other listening ideas
See all
mentions,
messages,
etc.

30. always optimize
• Play around with filters to see what works
and what doesn’t
• Find the top performing streams and get
rid of the others

31. 2. engaging

32. Use contacts to follow/unfollow

33. 3. publishing

34. http://blog.kissmetrics.com/science-of-social-timing-1

35. Cross-post
And Schedule

36. Schedule in advance

37. Schedule in bulk

39. where do you get
content?

41. hootsuite Hootlet

42. app directory

43. RSS FEEDS

44. RSS FEEDS
Enter the feed,
choose networks,
& frequency
Add custom text
Timing is an issue

45. 4. measuring

46. HootSuite Analytics

47. Ow.ly
LINK shortener

48. So you want to share a
new blog post?
:(
...But the link is too long

49. shortened!
:)
and it Tracks the
number of clicks too

51. Sentiment analysis

52. Keyword Mentions

53. Questions
and
answers

54. Mike Abasov // helping startups kick ass at marketing
website // marketingbeforefunding.com
twitter // @mike_abasov

55. Advanced local search
http://marketingbeforefunding.com/2012/06/25/
advanced-social-listening-using-geolocation/
Netvibes tutorial
http://marketingbeforefunding.com/2012/08/21/
ultimate-listening-dashboard/

56. advanced tips
http://marketingbeforefunding.com/2012/07/17/6-
effective-tips-that-will-forever-change-the-way-you-
use-hootsuite-video/
another one
http://marketingbeforefunding.com/2010/09/03/how-
to-start-engaging-on-twitter-in-seconds/