More Related Content Similar to Social Media Basics - Public Relations Class @ ASU (20) More from Abbi Siler (16) Social Media Basics - Public Relations Class @ ASU1. Social Media Basics
Abbi Siler
Training Specialist & Business Consultant
lsiler@astate.edu or @abbisiler
© 2014 Arkansas State University Small Business and Technology Development Center
2. How Are Brands Using Social Media?
• Customer Service
• Story Telling – engaging advertising
• Promotions and Sales Incentives
• Relationship Building
• Advertising – pay per clicks, like campaigns, Twitter
campaigns
• Data – demographical analysis, trends, news
• Press – getting journalists attention, compelling press
releases
© 2014 Arkansas State University Small Business and Technology Development Center
3. Facebook
• A simple Facebook Icon alerts visitors to your website and can help increase
your likes.
• Facebook is going to give you mass distribution.
• Use pictures and balance your posts between links to your site and
information that is relevant to your audience.
– Example: You are working with folks on taxes – share articles on new tax
laws or data that may impact or inform your customers.
• Facebook is a great social network to build credibility and trust with
customers. To get started post once or twice a day or at minimum 3 times a
week. The more you share, the more likely you are to show up in the
newsfeed.
174,000,000+ people in United States
1,540,000+ people in Arkansas
*Data collected March 2014 via Facebook Ad Engine.
© 2014 Arkansas State University Small Business and Technology Development Center
4. Twitter
• A simple Twitter Icon alerts visitors to your website and can help increase your
followers.
• Twitter is a little smaller than Facebook and more easily targeted toward
specific audiences.
• The goal on Twitter is a conversation and information sharing. Only 140
characters, so keep it short and sweet.
• A bit more of a time commitment – you want to tweet at least 3-5 times a day
to get started and to grow.
• Hashtags are your best friend on Twitter when used effectively.
– Example: https://twitter.com/IRSnews/status/438762953782099969
– https://twitter.com/FreedMaxickCPAs
645,750,000+ total Twitter Users
58 million tweets sent per day
2.1 billion search queries per day
40% of users who watch Twitter but do not tweet
*Data collected March 2014 via Statisticbrain.com
© 2014 Arkansas State University Small Business and Technology Development Center
5. LinkedIn
• LinkedIn is the professional network – what you share here will be building your
personal brand or your company’s brand.
• Share articles, tips and join groups that are pertinent to your industry.
• This network works great for legal offices, CPAs, Real Estate and other
businesses that really depend on the personal brand of their employees and
owners.
• Learn more about creating a Company Page – this is a great tool for
recruitment and product/services marketing.
270,000,000+ total Twitter Users
84 million LinkedIn users in the United States
187 million unique users per month
38% of users visit the site on a mobile device.
*Data collected March 2014 via Mediabistro.com
© 2014 Arkansas State University Small Business and Technology Development Center
6. Think About The Online Strategy
• What are the goals?
– Education? Brick & Mortar Sales? Phone Call? Online Sale?
– Lead Generation?
– Communicating an idea, thought or brand?
• Where are the customers?
– Do they interact and research on Facebook? Google? LinkedIn? Twitter?
– How are you currently trying to reach them?
– Where are your competitors?
• Website?
– Is it updated? Is it flexible?
– Are customers finding and using the website?
– What’s the main call to action on the site?
© 2014 Arkansas State University Small Business and Technology Development Center
7. Helpful Tools for Managing Social Media
• Hootsuite:
– Time management tool – schedule tweets, cross promote from one
platform, short links, and more!
– https://hootsuite.com/features/social-networks
• Facebook Insights:
– This comes with any Facebook Page.
– Offers demographic information, likes, reports and growth opportunities.
– Shows you interactions and statistics for your Facebook Page.
• Help Sections on all Social Networks:
– Facebook, LinkedIn, Twitter and many other social networks provide white
papers in their Help areas to get you started – these can be downloaded
and read or shared with other staff members.
© 2014 Arkansas State University Small Business and Technology Development Center
8. Pinterest & Instagram
Visual outlets – great for retail brands, how to articles,
creative businesses. Demographics aren’t just women!
Instagram – a great tool to show what brands are
doing in the world around them.
Check out these examples: The White House, Lipton
Tea (instagram)
© 2014 Arkansas State University Small Business and Technology Development Center
9. Thanks!
Abbi Siler
Training Specialist & Business Consultant
lsiler@astate.edu or @abbisiler
Let’s keep in touch!
© 2014 Arkansas State University Small Business and Technology Development Center