1. Project Title Perception of Consumers and Dealers about Videocon d2h Presented By : Abdhendra Gangwar
2. Type : Videocon Subsidiary Industry : DTH Founded : 2009 Headquarter : Mumbai, India Area Served : India Parent : Videocon Subscriber base : Videocon d2h had about 3 million subscribers as of April 2011
3. DTH DTH stands for Direct to Home.DTH are defined as the reception of satellite programs with a personal dish in an individual home.
4.
5. To analyze all the data and provide learning’s, conclusion and recommendation.
9. 100 consumers. SAMPLE AREA Faridabad MODE OF ANALYSIS The instrument used for data collection was in the form of questionnaire. The questionnaire was used as it facilitates the tabulation and analysis of the data to be collected. The data collected was subjected to simple frequency distribution and percentage analysis.
10.
11.
12.
13. For Dealer Which of the following brands gives you the best margin?
14. What is the perception about the brand Videocon D2H ?
15. How do you rate the Videocon d2h on the basis of following attributes? 1-Most important, 2-Important, 3-Necessary, 4- Least important
16.
17. Distribution channel is good. The number of dealers is more that’s why people easily get the information about the product.
18. The regular communication between dealer and company is very necessary. Many dealers responded that Videocon executives visit them weekly, which is quite appreciable.
19. 90% market of Faridabad region is held by top 3 players viz. Videocon, airtel and Tata sky. Videocon is market leader with almost 35% market share.
20. Most of the consumers like Tata sky advertisement.
21. Entry cost is the main criterion to decide of which brand to buy.
