Social media in Norway Smartphones in Norway How is mobile different? Examples of use: Location based content, Coupons, QR-codes The future is here: methods of payment, What’s next? It was presented at the Norwegian Business School the 19.9.2012 for Linjeforeningen for MSc i Strategic Marketing Management. A similar presentation about mobile marketing was held for Altiweb’s GoMobile! seminar the 3.5.2012 and at OMG’s breakfast seminar the 30.5.2012.

1. IN THE PALM OF THE
CUSTOMER
Andreas Beining
Senior consultant | twitter.com/beining

2. IN THE
PALM OF
THE
CUSTOMER
Mobile marketing & social media

3. http://www.flickr.com/photos/horiavarlan/4273962294/in/photostream/
AGENDA
 Social media in
Norway
 Smartphones in
Norway
 How is this different?
 Examples
– Location
– Coupons
– QR-codes
 The future is here

4. SOCIAL
MEDIA

5. http://sxoop.com/twitter/
WHAT IS A
NETWORK
?
Always existed, but now faster
than before.

6. http://www.theconversationprism.com/

7. http://en.wikipedia.org/wiki/List_of_countries_by_population
FACEBOOK IS THE WORLD’S
3. LARGEST COUNTRY
China
India
Facebook
USA

8. http://www.flickr.com/photos/sanjoy87/3540592926/
USERS IN NORWAY
2,731,420
1,700,000
716,934
605,726
453,500 446,849
318,675 303,026 244,088

9. http://www.medienorge.uib.no/?cat=statistikk&medium=it&queryID=350&aspekt=grafikk
POPULATION IS
OVER HALF OF
VISITING
WEEKLY
THE

10. MOBILE

11. http://www.dinside.no/889133/selger-flere-smarttelefoner-enn-pcer
SOLD THAN
PHONES
SMART-
MORE
PCS

12. http://www.presswire.no/default.asp?obj=8&id=25476
58% HAVE
SMART-
PHONES
90% of mobile phones sold
today are smartphones

13. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
ON A MOBILE
FACEBOOK
OVER 56%
USE

14. 25% OF
NORWEGIANS USE
MOBILE DAILY TO
CONSUME MEDIA
CONTENT
VG now have more readers on
mobile than Aftenposten has in
its morning paper edition

15. WHY BE
THERE?

16. TAKE
CONTROL
OVER YOUR
OWN
IDENTITY
If you dont, who will?

17. https://twitter.com/#!/oslopolitiops

18. FALSE PROFILE
«Pakistansk gjengoppgjør i sentrum. Flere skudd
avfyrt på kloss hold. Ingen truffet. Mulig defekt sikte
på våpen eller svaksynt gjerningsmann»
«Mørkhudet mann sett med smørkniv i jakkelomme»
«Snøballkasting ved Akerselva. Person pågrepet og
steines ASAP»

19. BE AVAILABLE
Be where your customers expect you
to be: phone, Facebook, Twitter, etc.

20. WHAT IS
DIFFERENT
?

21. http://www.flickr.com/photos/simona_/4068354970/
ALWAYS
PRESENT
Access to
everything, everywhere and
always.

22. http://www.flickr.com/photos/alexpanoiu/4968180717/
iPhone can destroy your sex
INTIMATE
Warning:
life

23. GEO-
LOCATION

24. http://www.flickr.com/photos/1yen/434297769/
CAMERA
Share the moment

25. http://www.analyticbridge.com/profiles/blogs/twitter-takes-off-with-hudson
SPEED
“There's a plane in the Hudson.
I'm on the ferry going to pick up
the people. Crazy.”

26. MARKETING
EXAMPLES

27. LOCATION:
TWITTER

28. http://eatcoolhaus.com
COOLHAUS
56 000 Twitter followers
12 000 Facebook Likes
Every truck has its own Twitter account

29. http://www.bakertweet.com/
BAKERTWEET

30. CUPONS:
FACEBOOK
OFFERS

31. FACEBOOK DEALS
 Give rewards when one checks in
 Build long term relations and get trust
 Use the jungle telegraph for your brand and
create ambassadors that recommend Deals
 Meet new potential clients
– Over 432 millioner use Facebook’s mobile
solutions (this was in May 2012)

33. https://www.facebook.com/help/offers
FACEBOOK
OFFER
Give coupons on a Facebook Page
Give discounts in the store

34. QR-CODE
90% of the content is not
adapted to mobile

35. TO THE
METRO
Escalator – the theory

36. REALITY
Impossible to scan

37. METRO
STATION

38. http://www.flickr.com/photos/raiden256/4032547/
ON THE
PLANE
Flight magazines are full of ads
with QR-codes

39. TESTING, TESTING
Rule of thumb
 1,3 cm bigger for
every 30 cm you are
from the code
 Absolute minimum
size is a 1,3 cm
square
 No max size

40. http://www.flickr.com/photos/m4tik/4687194723/

41. THE
FUTURE IS
HERE

42. http://www.zdnet.com/blog/facebook/facebook-8220were-going-to-become-a-mobile-company-8221/4157?tag=content;siu-container
FACEBOOK
become a mobile
“We’re going to
Erick Tseng, head of mobile products at Facebook
company”

43. INSTAGRAM
 Only on mobile
 Photos, location and sharing
 Sold to Facebook for 1 billion
dollars! (or only 1% of
Facebook’s value..)
 A «cheap» solution to get
mobile knowledge
“If we are unable to successfully
implement monetization strategies for
our mobile users, or if we incur
excessive expenses in this effort, our
financial performance and ability to
grow revenue would be negatively
affected.”

44. HIGHLIGHT

45. http://www.izettle.com
METHODS
OF
PAYMENT
iZettle

46. TAGTILE
 Shops can have a
Tagtile Cube next to
the till
 Customers make a
purchase and place
their phone on the
cube and earn
rewards
 Sold to Facebook

47.  http://bits.blogs.nytimes.com/2011/11/25/a-look-at-apples-spot-the-shopper-technology/
APPLE: BOOK MEETING
+ SCAN & PAY

48. COOP:
SCAN AND PAY

49. http://www.flickr.com/photos/margoconnell/5400767270/
GO FOR
MOBILE
Cheap smartphones give all
people access to the Internet

50. http://www.flickr.com/photos/seandreilinger/2326448445/
QUESTIONS?
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