Design Is Content, Too

•Télécharger en tant que PPT, PDF•

2 j'aime•1,039 vues

Presented by Ken Walters at Web Content Chicago, June 17-18, 2008. Sometimes the message needs more than just words. Graphic design is about visual communication. From brand identity to usability, good design is design that works.

Business Technologie

About me? ,[object Object],[object Object],[object Object],[object Object]

About you? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is the purpose of your site’s content? ,[object Object]

Design is about communication as well. ,[object Object]

Where am I? What should I do next? Where can I find my information? What are my options? Did I make the right choice? Can I buy this? Who is this company? Can I trust them? What are their values?

Good design anticipates and answers users’ questions. ,[object Object]

Don’t reinvent the wheel. ,[object Object]

Color is the single most powerful design tool available. ,[object Object]

Red ,[object Object],[object Object],[object Object]

Yellow ,[object Object],[object Object],[object Object],[object Object]

Blue ,[object Object],[object Object],[object Object],[object Object]

Green ,[object Object],[object Object],[object Object],[object Object]

Good design might never be noticed. ,[object Object]

An interface that confuses a user can make them feel stupid and in the wrong. ,[object Object]

A site should be like a good friend. ,[object Object]

Design as a scientific process. ,[object Object],[object Object]

Interaction Design tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measureable results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research users ,[object Object],[object Object],[object Object]

Establish constraints ,[object Object],[object Object]

Design a solution ,[object Object],[object Object]

Test the solution ,[object Object],[object Object],[object Object]

So… ,[object Object],[object Object],[object Object]

Questions? ,[object Object],[object Object],[object Object]

Recommandé

Bigthinker dunnNatalie Dunn

1. Communication Methods Pro FormaHarvey Hyde

Cre8us Profiling WorkshopDom Breadmore

Experiences, Not Adsmcornes

Advertising ExperiencePete Barry

User Experience in Advertising Anetwork

MESSAGE DESIGN STRATEGY - Advertising ManagementRajiv Sharma

Creative briefMonique Ware

Recommandé

Bigthinker dunnNatalie Dunn

1. Communication Methods Pro FormaHarvey Hyde

Cre8us Profiling WorkshopDom Breadmore

Experiences, Not Adsmcornes

Advertising ExperiencePete Barry

User Experience in Advertising Anetwork

MESSAGE DESIGN STRATEGY - Advertising ManagementRajiv Sharma

Creative briefMonique Ware

Inclusive design workshopBrittany Mederos

Collaborative ResearchErika Hall

Sandy Williams Hilfiker - Involving People with Limited Literacy Skills in Co...Plain Talk 2015

Collaborative Research The Conference by Media Evolution MalmöErika Hall

1 dokumen.tips_empathize-ideate-design-thinking-define-prototype-little-time-...KrzysztofLada

Most valued workplace skills employee seek in 2017Bizeducator.com

NCompass Live: Program Planning with a Marketing MindsetNebraska Library Commission

The elements of product success for designers and developersNick Myers

Inside Consumers' Mind - A whitepaper by Reading RoomReading Room

Il stats workshopStephen Abram

FindingTheRightPeople_10Mar2011Julie Marie Norvaisas

Collaborative Research | uxlx 2014Erika Hall

Create a User-Centric Culture with User ResearchJonathan Horowitz

Troubleshooting Yer Busted-Ass Design ProcessDan Willis

Rsd6 andreas wettre & birger sevaldssonrsd6

Tenovus presentationSara Robinson

New authoring models_in_higher_education[1]Phyllis Hillwig

Innovation trends in humanitarian actionShiftbalance

Problem Solving And Creativityfeoropeza

Better designsbray256

2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...Scott Abel

The Cognitive Era and the Future of ContentScott Abel

Contenu connexe

Similaire à Design Is Content, Too

Inclusive design workshopBrittany Mederos

Collaborative ResearchErika Hall

Sandy Williams Hilfiker - Involving People with Limited Literacy Skills in Co...Plain Talk 2015

Collaborative Research The Conference by Media Evolution MalmöErika Hall

1 dokumen.tips_empathize-ideate-design-thinking-define-prototype-little-time-...KrzysztofLada

Most valued workplace skills employee seek in 2017Bizeducator.com

NCompass Live: Program Planning with a Marketing MindsetNebraska Library Commission

The elements of product success for designers and developersNick Myers

Inside Consumers' Mind - A whitepaper by Reading RoomReading Room

Il stats workshopStephen Abram

FindingTheRightPeople_10Mar2011Julie Marie Norvaisas

Collaborative Research | uxlx 2014Erika Hall

Create a User-Centric Culture with User ResearchJonathan Horowitz

Troubleshooting Yer Busted-Ass Design ProcessDan Willis

Rsd6 andreas wettre & birger sevaldssonrsd6

Tenovus presentationSara Robinson

New authoring models_in_higher_education[1]Phyllis Hillwig

Innovation trends in humanitarian actionShiftbalance

Problem Solving And Creativityfeoropeza

Better designsbray256

Similaire à Design Is Content, Too (20)

Inclusive design workshop

Collaborative Research

Sandy Williams Hilfiker - Involving People with Limited Literacy Skills in Co...

Collaborative Research The Conference by Media Evolution Malmö

1 dokumen.tips_empathize-ideate-design-thinking-define-prototype-little-time-...

Most valued workplace skills employee seek in 2017

NCompass Live: Program Planning with a Marketing Mindset

The elements of product success for designers and developers

Inside Consumers' Mind - A whitepaper by Reading Room

Il stats workshop

FindingTheRightPeople_10Mar2011

Collaborative Research | uxlx 2014

Create a User-Centric Culture with User Research

Troubleshooting Yer Busted-Ass Design Process

Rsd6 andreas wettre & birger sevaldsson

Tenovus presentation

New authoring models_in_higher_education[1]

Innovation trends in humanitarian action

Problem Solving And Creativity

Better design

Plus de Scott Abel

2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...Scott Abel

The Cognitive Era and the Future of ContentScott Abel

The cognitive era and the future of contentScott Abel

Establishing thought leadership with content manufacturing and influencer mar...Scott Abel

Creating A Digital Content Factory: Getting Started with Intelligent ContentScott Abel

Intelligent Content in the Experience Age by Scott Abel, The Content WranglerScott Abel

Emerging Trends in Visual Content Marketing with Adam HelwehScott Abel

Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen JonesScott Abel

Content Strategy Across Geographies and Platforms with Melinda FloresScott Abel

The ROI of Intelligent Content with Mark Lewis, DITA Educator, QuarkScott Abel

Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...Scott Abel

The Future of Technical Communication is Marketing with Scott Abel, The Conte...Scott Abel

Clear and Simple: Lower Your Content Costs with Global English with Matthew K...Scott Abel

Fandom Isn't Random with Andrew Thomas, SDLScott Abel

Deep Dive: Structured XML Authoring with George Bina, oXygen XML EditorScott Abel

The Future of Technical Communication is MarketingScott Abel

The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...Scott Abel

5 Revolutionary Technologies Technical Communicators Can’t Afford To IgnoreScott Abel

Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...Scott Abel

Thinking Strategically About Content - Localization World SingaporeScott Abel

Plus de Scott Abel (20)

2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...

The Cognitive Era and the Future of Content

The cognitive era and the future of content

Establishing thought leadership with content manufacturing and influencer mar...

Creating A Digital Content Factory: Getting Started with Intelligent Content

Intelligent Content in the Experience Age by Scott Abel, The Content Wrangler

Emerging Trends in Visual Content Marketing with Adam Helweh

Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen Jones

Content Strategy Across Geographies and Platforms with Melinda Flores

The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark

Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...

The Future of Technical Communication is Marketing with Scott Abel, The Conte...

Clear and Simple: Lower Your Content Costs with Global English with Matthew K...

Fandom Isn't Random with Andrew Thomas, SDL

Deep Dive: Structured XML Authoring with George Bina, oXygen XML Editor

The Future of Technical Communication is Marketing

The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...

5 Revolutionary Technologies Technical Communicators Can’t Afford To Ignore

Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...

Thinking Strategically About Content - Localization World Singapore

Dernier

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo

Uneak White's Personal Brand Exploration Presentationuneakwhite

Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...lizamodels9

(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7Call Girls in Nagpur High Profile Call Girls

Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs

Organizational Transformation Lead with CultureSeta Wicaksana

Business Model Canvas (BMC)- A new venture conceptP&CO

Value Proposition canvas- Customer needs and painsP&CO

Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting

Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escortdlhescort

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823

Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort

BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444

Marel Q1 2024 Investor Presentation from May 8, 2024Marel

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066

Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700

Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823

Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceDamini Dixit

Dernier (20)

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available

Uneak White's Personal Brand Exploration Presentation

Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...

(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7

Falcon Invoice Discounting: The best investment platform in india for investors

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...

Organizational Transformation Lead with Culture

Business Model Canvas (BMC)- A new venture concept

Value Proposition canvas- Customer needs and pains

Falcon Invoice Discounting platform in india

Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...

Call Girls In Noida 959961⊹3876 Independent Escort Service Noida

BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL

Marel Q1 2024 Investor Presentation from May 8, 2024

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756

Falcon's Invoice Discounting: Your Path to Prosperity

Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...

Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service

Design Is Content, Too

5. Hi.

7. Where am I? What should I do next? Where can I find my information? What are my options? Did I make the right choice? Can I buy this? Who is this company? Can I trust them? What are their values?

10.

11.

12.

13.

14. What should I do next?

15.

16.

17.

18.

19.

20.

21.

22.

23.

24.

25.

26.

27.

28.

29.

30.

31.

32.

33.

34.

35.

36.

37.

38.

39.

40.

41.

42.

43. Creative brief

44.

45. Wireframes

46. Wireframes

47. Wireframes

48. Wireframes

49.

50. Personas

51.

52.

53.

54.

55.

56.

57.

58.

59.

60.

61.

62.

63.

64.

65.

66.