Discover BBchoo,one of the biggest french community of #mums #pregnant #babies

1. COMMUNICATE WITH A
QUALIFIED AUDIENCE OF
(FUTURE) MUMS OF BABIES

2. (FUTURE) MUMS OF BABIES LOVE
BRANDED PRODUCTS
THE TARGET
Facts & Figures
France is the market with the largest number of births
in Europe and the highest fertility rate
16 childcare articles held by future and young
mothers
67% of mothers prefer branded products to private
labels’ products
77% consider brands as a guarantee of quality
95% of future parents or parents of children aged
between 0 and 14 have subscribed to one or several
newsletters
0,00
0,50
1,00
1,50
2,00
2,50
0
100 000
200 000
300 000
400 000
500 000
600 000
700 000
800 000
900 000
Spain Italy Germany UK France
Births Fertility
Births in Europe (2014)
Source : Insee

3. WHO ARE WE ?
Created in 2013 by 2 young parents, BBchoo
has become a social network dedicated to
(future) mums of babies and young children
54’000 + Fans
45’000 Registered
50’000 + Visitors per month
Our audience :
A community of more than 70,000 mums

4. OUR AUDIENCE
---- Very committed
Mothers of babies aged from 25 to 34
Future mums
Cyber-buyers
Ultra-connected to social networks
---- Very qualified
Average engagement rate :
15% +
Between 100K and 500K
persons reached on Facebook
every week
30%
40%
30%
Future mums
Mothers of babies < 1
Mamans de bébés > 1 an

5. DISCOUNT CODES
THE BLOG
PRODUCT TESTING
OUR UNIVERSE
OUR EDITORIAL POLICY
Health info
Fun and People news
Advices for mums and babies
Our products test beds
ONLINE CONTESTS
The label
«Approuvé
par les
choopinettes»
to better
choose
Strong
communication
about the prizes
SMALL ADS
Good bargains
between mums

6. THEY TRUST US

7. BECOME A PARTNER
Let’s be creative
together !
Additional
sales
Promote an
event / launch
Develop your
product
Your needs
Grow your
community
Acquire new
clients
Contact us for a tailor-made proposal !
Target a very
qualified
audience

8. +33 (0)6 22 46 45 29
11, rue de Grammont
33800 Bordeaux
France
aicha@bbchoo.comfrederic@bbchoo.com
+33 (0)6 46 47 72 47
Facebook/bbchoocom
www.bbchoo.com
contact@bbchoo.com
CONTACT USSOCIAL NETWORKS
@BB_CHOO
Frédéric LUGRIN
Co-founder
Commercial Director
Aicha LUGRIN
Co-Founder
Communication Director
BBchoo