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Abhed Kulkarni
 Globally Integrated Systems Technology (GIST)
abhed.kulkarni@in.ibm.com
9822683464



IBM PureSystems
A new family of expert integrated systems




                                                 © 2012 IBM Corporation
IBM Confidential

As part of our internal process, this document confirms you have or will receive access to confidential information
pertaining to PureSystems and reminds you of your obligations with respect to this information.

Project information is confidential and proprietary to IBM and may also include confidential information of other
companies involved in the Project. Project information may not be divulged to anyone, except as authorized by
Calista Redmond (the “IBM Contact”) or IBM Legal Counsel, nor used for any non-IBM or personal purposes. For
example, you may not disclose any Project information, including the name of the other company or companies
involved in the proposed transaction or IBM’s interest in such a transaction, to other IBM employees who have not
already been disclosed on this Project or to your spouse or domestic partner or other family members.

This notice also serves as a reminder that you may not buy, sell or speculate in the stock of the target company or
any company other than IBM involved in this potential transaction, nor advise others to trade or speculate in such
stock either for you or for themselves. Applicable government and industry regulators regularly request
information, including lists of any employees who have had access to Project information and the date of such
access as part of stock trading investigations related to public mergers and acquisitions.

You should be thoroughly familiar with IBM policy concerning confidential and proprietary information as set forth
in IBM's Business Conduct Guidelines, and as agreed to in the Agreement Regarding Confidential Information,
Intellectual Property and Other Matters (or similar agreement regarding confidential information) which you signed
upon commencement of employment with IBM. This notice is a reminder to you that failure to comply with IBM
Business Conduct Guidelines and/or the obligations contained in your confidentiality agreement, including those
described in this notice, may result in disciplinary actions including dismissal.




                                                                                                  © 2012 IBM Corporation
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Agenda

o What is IBM Pure System?

o IBM Pure System Overview
     IBM Pure Flex System
     IBM Pure Application System

o What is Pattern of expertise?

o STG Positioning of Pure System

o IBM Pure Systems Selling Scenarios

o Summary



                                       © 2012 IBM Corporation
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Agenda

o   What is IBM Pure System?

o IBM Pure System Overview
     IBM Pure Flex System
     IBM Pure Application System

o What is Pattern of expertise?

o STG Positioning of Pure System

o IBM Pure Systems Selling Scenarios

o Summary



                                       © 2012 IBM Corporation
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On a Smarter Planet, technology innovation redefines industries


                                              Law
                                              Enforcement




                                              Fraud
                                              Prevention



                                              Traffic
                                              Control




                                              Trading




                                                            © 2012 IBM Corporation
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© 2012 IBM Corporation
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As IT moves to the strategic center of business
The model must shift to Smarter Computing
    Business innovation




                                                              Smarter
                                                             Computing



                                                    Smarter with:
                                                    • Built-in expertise
                                                    • Ability to sense
                                                      and anticipate
                                                    • Systems of
                                                      engagement
                          Traditional
                          Computing



                                                  Technology Innovation
                                                                 © 2012 IBM Corporation
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© 2012 IBM Corporation
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Clients struggle to overcome barriers of time, cost and risk

    Typical IT Project Time and Budget                                            Top Causes of Project Delays

Phase                Time (days)         Budget                               Hardware
                                                                            Troubleshooting and tuning                                 45%
Specify/design         73 - 96        14% - 16%                                production environment
                                                                            Integration, configuration and testing                     45%
Procure                57 - 112       19% - 21%                                 of the infrastructure

Implement              74 – 93               12%                            Installation, cabling and network                  29%
                                                                                access for the environment
Configure/test         74 – 80        10% - 11%

Cluster & HA           66 – 104       11% - 12%                                Software
                                                                            Integration, configuration and testing                   41%
Backup                 44 – 108              10%                                of applications
                                                                            Integration, configuration and testing                 35%
Tune                   89 – 98         9% - 10%                                 of middleware

Management             67 – 110          9 – 10%                            Configuration, build and deployment                   34%
                                                                               of applications


    34% of new IT projects (US) deploy late
                                   From a commissio ned study co nducte d by Forrester Co nsulti ng on b eh alf of IBM
                                                                                                                         © 2012 IBM Corporation
9                                            IBM Confidential to April 11, 2012
Clients have tried various approaches to close the gap

                  Client-tuned
                                         Appliances                 Cloud
                   Systems




     Benefits      Flexibility           Simplicity                 Agility
                    Control           Rapid Deployment             Elasticity




     Challenges    Time and
                                                                 Shared
                   Expense             Single Purpose
                                                               Dependence
                   Required



                   What if you could have the best of all three?
                                                                       © 2012 IBM Corporation
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The time has come for a new breed of systems
Systems with integrated expertise and built for cloud



     Built-in Expertise                                              Integration by
           Capturing and                                             Design
        automating what                                              Deeply integrating and
        experts do – from                                            tuning hardware and
         the infrastructure                                          software – in a ready-to-
            patterns to the                                          go workload optimized
       application patterns                                          system




                                 Simplified Experience
                       Making every part of the IT lifecycle easier - with
                       integrated management of the entire system and a
                          broad open ecosystem of optimized solutions

                                                                                 © 2012 IBM Corporation
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ANNOUNCING:




     The world’s first family of expert integrated systems




                                                       © 2012 IBM Corporation
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The first family of offerings designed for all three client approaches

                Client-tuned                   Expert Integrated                    Expert Integrated
                 Systems                           Systems                              Systems



         For clients who want to custom         For clients who want pre-             For clients who want pre-
          build and tune configurations        configured, pre-integrated          integrated platform systems
          to their specific requirements,   infrastructure and management,        tuned to the middleware stack.
            as they might with today’s       factory tuned from IBM, with         Delivers Software as a Service
            blades. Delivers optimum            entry cloud management.              (SaaS), and Platform as a
                     flexibility.              Delivers Infrastructure as a                Service (PaaS).
                                                     Service (IaaS).




           Flexibility of client tuned, Simplicity of appliances, and the Agility©of cloud
                                                                                   2012 IBM Corporation
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                            For IBM and IBM Business Partner Education Use Only
Agenda

o What is IBM Pure System?

o    IBM Pure System Overview
        IBM Pure Flex System
        IBM Pure Application System

o What is Pattern of expertise?

o STG Positioning of Pure System

o IBM Pure Systems Selling Scenarios

o Summary


                                       © 2012 IBM Corporation
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Sell the elements, pre-integrated systems, or platform systems

 Flex System (elements of                                                                                        IBM PureApplication
         PureFlex)                                                 IBM PureFlex System                                  System

                                                                     Pre-configured, pre-integrated             Pre-configured, pre-integrated
 Chassis                                                       infrastructure systems with compute,                 platform systems with
 14 half-wide bays
 for nodes                                                         storage, networking, physical and               middleware designed for
                                                                 virtual management, and entry cloud            transactional web applications
 Compute                                                                   management with                        and enabled for cloud with
 Nodes                                                                   integrated expertise.                      integrated expertise.
 x86
                                                                                   Starting Point                                 Configuration
 Storage Node                                                                      Configurations:                                Available:
 V7000                                                                             Express                                        Small
 Expansion inside**                                                                Inf rastructure for small                        96 Cores
 or outside chassi s                                                               and midsize businesses                           1.2 TB RAM
                                                                                                                                  Medium
 Management                                                                        Standard
                                                                                   Inf rastructure for cloud                        192 Cores
 Node                                                                              deployments                                      2.3 TB RAM
 Optional                                                                          and serv er consolidation                      Large
                                                                                                                                    384 Cores
                                                                                   Enterprise
 Networking                                                                        Inf rastructure for large-
                                                                                                                                    4.7 TB RAM
 10/40GbE, FCoE**,                                                                 scale deployments;                             Extra Large
 IB, 8/16Gb FC                                                                     highly redundant f or                            608 Cores
                                                                                   resilient operations                             7.3TB RAM
 Expansion                                                                                                                        (POWER & x86)
 PCIe                                                                              (POWER & x86)
 Storage



     ** Statement of Direction. IBM plans subject to change.                                                                        © 2012 IBM Corporation
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                                                     For IBM and IBM Business Partner Education Use Only
Chassis Designed for flexibility and future
     advancements


                                                                     © 2012 IBM Corporation
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               For IBM and IBM Business Partner Education Use Only
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© 2012 IBM Corporation
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Compute Designed with Expertise



                                                                    © 2012 IBM Corporation
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              For IBM and IBM Business Partner Education Use Only
© 2012 IBM Corporation
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Diverse offerings to match the diverse workloads
                                       Compute


                                                                                                       IBM Flex System x220


                                                                                                       IBM Flex System x240

                              System Portfolio tuned to
                                     workloads                                                         IBM Flex System p260
                                           ◊
     System infrastructure




                              Reduce acquisition costs
                                                                                                       IBM Flex System p460
                                through virtualization
                                    consolidation
                                           ◊                                                             IBM 2S PowerLinux
                             Maximum platform capability                                                     Compute Node
                                provides deployment
                                                                                                       IBM Flex System x440
                                      flexibility

                                                                                                        IBM PCIe Expansion
                                                                                                                     Node



                                                                                                               © 2012 IBM Corporation
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                                                 For IBM and IBM Business Partner Education Use Only
>IBM Flex System x440 Compute Node
     •Full Wide node
     •4-socket Sandy Bridge-EP




                                          © 2012 IBM Corporation
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x86 Compute Node Positioning — 2012
                             x220                           x240                           x440


                                                                                    Virtualization & HPC
                         1 & 2-Socket              Enterprise 2-Socket                    4-Socket
      Positioning Infrastructure and Entry    Enterprise business and           Mainstream Database and
                  Virtualization              Mainstream Virtualization         High-end Virtualization
           Specs Standard Width,              Standard Width,                   Double Width,
                 2 Socket, 16 cores           2 Socket, 16 cores                4S, 32 cores
                 12 DIMMs, 384GB              24DIMMs, 768GB                    48 DIMMs, 1.5TB
                 2x2.5” HS SATA/SAS           2x 2.5” HS SATA/SAS               2x 2.5” HS SATA/SAS
                  HDD/SSDs                     HDD/SSDs                          HDD/SSDs
       Workloads Infrastructure apps          Broad enterprise applications High-end Virtualization
                 Small office / retail        Does many things very well    Memory-intensive and heavy
                 Rack-to-blade migration       (workhorse)                   IO workloads
                 Low-density virtualization
     Key Features Lowest absolute power for Balanced proc, memory,              Maximum memory density
                   Compute Node              storage, & I/O                     Integrated Virtual Fabric
                                            Performance/watt leadership           models
                                            Hot-swap drives
     Virtualization Single App, < 20 VMs per 20-40 VMs per server               > 40 VMs per server
       Positioning server

                                                                                               © 2012 IBM Corporation
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                              For IBM and IBM Business Partner Education Use Only
Introducing Flex System x220
                                     Compute


                                                                  Entry cost optimized compute, designed for
                                                                  energy-efficiency, ideal for native and point
                              Standard Width compute                         application workloads
                                        node
                                          ◊
     System infrastructure




                             2-socket based on Intel E5-
                                                                      12x LP DIMMs
                                2400 series processor
                                          ◊
                                12 LP DDR3 DIMMs /
                                1333MHz / 1600MHz
                                          ◊
                             1Gb base with FoD to 10Gb
                                          ◊
                             2 hot swap 2.5” SAS/SATA                                                      2x IO Mezzanine
                                                                                                                Cards
                                   SSDs or HDDs
                                                              2x Hot Swap, Small                    2x Intel E3 1200
                                                              Form Factor HDDs                        Processors


                                                                                                              © 2012 IBM Corporation
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                                              For IBM and IBM Business Partner Education Use Only
Flex System x220 Planar View                                                    Broadcom LOM

                                                                                              Periscope




                                                                                Mezz1
                               DIMM 7-12




                                                                                           IMM
                  BP         CPU2                        CPU1
                                                                        USB#2

                                                                                Mezz2



                                                   DIMM 1-6

                                                                                        ETE



                                                                         uEFI
             USB #1


                                                                                   © 2012 IBM Corporation
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                  For IBM and IBM Business Partner Education Use Only
Flex System x440 Planar View



                                        4S CPUs




                                                                                   4x IO Mezzanine
2x Hot
Swap




                                                                                        Cards
            Front




Small                                48x LP DIMMs
 Form
Factor
HDDs


                                         4S CPUs




                                                                          © 2012 IBM Corporation
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                    For IBM and IBM Business Partner Education Use Only
Flex System PCIe Expansion Node
                                      Compute                                                                 IBM PCIe
                                                                                                             Expansion
                                                                                                                Node
                                                                  • A new I/O Expansion Node
                                                                     • Industry standard PCIe cards
                                                                     • Additional Next Generation Platform fabric I/O
                               Utilize high-capacity, flash          • Graphics, Storage, and I/O adapters
                                     based storage to                                             PCIe Full
     System infrastructure




                                    significantly boost                                          Width, Full
                             transaction based workloads                  PCIe Bridge Chip Height Slots
                                                                    2 Extra                          (2)      PCIe Low
                                             ◊
                                Utilize high performance           Mez slots                                 Profile Slots
                                                                                                                   (2)
                                      GPUs to boost
                              computationally capabilities
                                             ◊
                                 Enable attachment of
                               external drive enclosures
                                             ◊
                                 Tap all available I/O of
                               modern CPU architectures
                                                                                         PCIe Adapters load from front
                                                                                                           © 2012 IBM Corporation
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                                                For IBM and IBM Business Partner Education Use Only
Flex System x240 pictured with PCIe Expansion Node

                     2 Extra             PCIe Bridge           PCIe Full Width, Full
                    Mezz slots              Chip                Height Slots (x2)
       Interposer
         Cable                                                                    PCIe Low
                                                                                 Profile Slots
                                                                                     (x2)




                                                                          PEN Attached to
                                                                          Compute Node
                              Compute Node

                                                                                  © 2012 IBM Corporation
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                    For IBM and IBM Business Partner Education Use Only
Flex System PCIe Expansion Node Adapters




                                                                      © 2012 IBM Corporation
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                For IBM and IBM Business Partner Education Use Only
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The small configuration has 6 Intel x86 compute nodes with 16 cores
per node (16 cores in each compute node come from two Intel Romley
8-core Sandy Bridge sockets) with a total of 96 cores (which is 16 x 6
= 96 cores); and 256GB RAM per compute node with total of 1.5TB
(which is 6 x 256 = 1.5TB).

The medium configuration has 12 compute nodes with a total of 192
cores (16 x 12 = 192 cores); and 256GB RAM per compute node with
total of 3.1TB (12 x 256 = 2.3TB).

The large configuration has 24 compute nodes with a total of 384
cores (16 x 24 = 384 cores); and 256GB RAM per compute node with
total of 6.1TB (24 times 256 = 6.1TB).

The high performance configuration has 38 compute modes with a
total of 608 cores (16 x 38 = 608 cores); and 256GB RAM per
compute node with total of 9.7TB (38 x 256 = 9.7TB).
                                                           © 2012 IBM Corporation
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© 2012 IBM Corporation
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© 2012 IBM Corporation
56
Agenda

o What is IBM Pure System?

o IBM Pure System Overview
     IBM Pure Flex System
     IBM Pure Application System

o    What is Pattern of expertise?

o STG Positioning of Pure System


o IBM Pure Systems Selling Scenarios

o Summary


                                       © 2012 IBM Corporation
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PureSystems Patterns of Expertise
     What are “Patterns of Expertise”?
      • Patterns of Expertise are definable, repeatable steps done by experts from a field to achieve
        the optimal outcome, accomplish the task faster, and eliminate errors.
         An ordinary, everyday example of a pattern of expertise would be the recipe for chocolate chip
        cookies. It tells you precisely how much sugar, flour, milk and chips to mix in, and how long to
        bake them and how long to let them cool.

     How are Patterns of Expertise integrated into PureSystems?
      • Patterns of Expertise are integrated by developing the expert steps, then codifying them into
        executable pieces of data the system can use, such as script files, provisioning rules, and
        application deployment steps. The client can simply select the task to be done, and the
        integrated pattern executes the steps.
        A common example of an integrated pattern of expertise, would be the pre-made cookie dough
        you keep in the refrigerator. The measuring and mixing is done for you. All you need to do is
        pop them into the oven, and pour a glass of milk.

     What types of Patterns of Expertise are integrated into PureSystems?
      • We have integrated three types of patterns, all designed to help clients manage their system
        and reduce costs. They are Infrastructure, Platform, and Application patterns. And we’re
        developing more patterns for the future.
       In addition to IBM, many of the leading ISV’s are optimizing their applications on PureSystems
       by developing deployment patterns. This will make it easy for clients to select, install,
       provision and deploy those applications, saving time and money, while reducing errors.
                                                                                          © 2012 IBM Corporation
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Positioning IBM PureSystems “patterns of expertise”
Samples of the three types of patterns

                                IBM PureFlex System                          IBM PureApplication
                                Pre-integrated servers, storage,             System
                                networking, virtualization and               Pre-integrated middleware
                                management                                   and infrastructure
       Application Patterns                   • ISV applications (e.g., SAP CRM)
        Business application
                   expertise                                        • Business intelligence

                                                                    • Web experience
                                                                    • Demand driven elasticity
         Platform Patterns              ISV or                      • Simplified system setup and install
        Expertise across the            Client                      • Policy-based system management
            middleware and              Tuned                       • Simplified application migration
               infrastructure          Platform                     • Web application deployment
                                                                    • Transactional database deployment
                                                                    • Data mart deployment

     Infrastructure Patterns                       • Provisioning and automation
         Expertise across the                      • Storage system optimization
          compute resources                        • Scalability and upgradability

                                    Included with system purchase          Available in catalog
                                                                                                  © 2012 IBM Corporation
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IBM PureSystems “patterns of expertise”

 Patterns of Expertise: Proven best practices and expertise for complex
 tasks learned from decades of client and partner engagements that are captured,
 lab tested and optimized and then built into the system


Patterns deliver superior results:
     •   Agility: Faster time-to-value
     •   Efficiency: Reduced costs and resources
     •   Simplicity: Simpler skills requirements
     •   Control: Lower risk and errors

Through unmatched expertise in:
     •   System design               • High availability
     •   Infrastructure management     and scalability
     •   Application deployment      • Security
     •   Data management             • Storage optimization
     •   Datacenter management       • Networking
     •   Application management      • Cloud
                                                                               © 2012 IBM Corporation
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IBM PureSystems “patterns of expertise”
Example: Web Application Deployment Pattern

     Captures:
         • IBM’s decades of experience in helping clients design, build and
           deploy new business applications

     What is it?
         • Codified best practices for presetting configuration options by type of selected
           Web application (e.g., high availability, high security, etc.)

     What do you do?
         • Bring your data and application code, select the type of application you
           want and everything else is handled for you in the background

     What do you NOT have to do?
         • Understand the interdependencies and connections between your database,
           application server, management, security, and the rest of the middleware
         • Manually engage in the real-time management of your infrastructure


                 Result: Speed deployment of Web applications by 20-30x!
                                                                                                                                © 2012 IBM Corporation
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     Clients have experienced 20-30x faster application deployments with IBM's patterns of expertise which are included in IBM PureSystems AS
IBM PureSystems extensible with “patterns of expertise”
  Including built-in cloud capabilities
                           IBM PureFlex         IBM PureApplication
                           System               System
                                              100+ ISV business applications
                                                                               Available
  Application Patterns       Images           Business intelligence
   Available patterns        available for                                     through
        from IBM and                          Business process management      PureSystems
                             client tuning
              Partners                        Web experience (Portal)          Centre
                                              More to come in 2012…

                             Images
    Platform Patterns                         Web application deployment
                             available for
  Expertise across the       client tuning    Database deployment
      middleware and
         infrastructure
                                         Cloud platform management
                                                                               Built-in
                                                                               with
                                             Provisioning                      flexibility
Infrastructure expertise
    across the compute                       Storage optimization
              resources                      Scalability
                                             Upgradability

                                                                               © 2012 IBM Corporation
  62
Agenda

o What is IBM Pure System?

o IBM Pure System Overview
     IBM Pure Flex System
     IBM Pure Application System

o What is Pattern of expertise?

o    STG Positioning of Pure System

o IBM Pure Systems Selling Scenarios

o Summary



                                       © 2012 IBM Corporation
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© 2012 IBM Corporation
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© 2012 IBM Corporation
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Agenda

o What is IBM Pure System?

o IBM Pure System Overview
     IBM Pure Flex System
     IBM Pure Application System

o What is Pattern of expertise?

o STG Positioning of Pure System

o    IBM Pure Systems Selling Scenarios

o Summary



                                          © 2012 IBM Corporation
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© 2012 IBM Corporation
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© 2012 IBM Corporation
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© 2012 IBM Corporation
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© 2012 IBM Corporation
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© 2012 IBM Corporation
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© 2012 IBM Corporation
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Accelerate your journey to cloud while protecting existing investments


                                                          Foundation
                   Platform as a Service Technologies




 Application         Application        Application        Application   Integration
  Lifecycle           Resourc es       Environments        Management



                 Infrastructure as a Service Technologies



Infrastructure       Management        Availability and   Security and    Usage and
  Platform        and Administration    Perform ance      Compliance     Accounting




     • Rapid cloud adoption with new IBM PureSystems offerings
     • Seamlessly integrate with existing IBM SmartCloud Foundation based cloud
     • Further extend with IBM SmartCloud Foundation and IBM SmartCloud Services
                                                                                       © 2012 IBM Corporation
  76
Next Steps




             © 2012 IBM Corporation
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Project PureSystems provide System Integrators with new
     service opportunities while lowering engagement risk and
     enhancing project time to value.



        New Opportunities                    Lower risk




        Faster time to value          Increased Customer Sat



                                                          © 2012 IBM Corporation
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New Opportunities


     $57B Lift/Shift market opportunity through 2015
        • The hardware & software market opportunity for migration to the appliance and workload
          optimized system space estimated at $57B through 2015.
        • This number does not include services revenue!!!
     Quickly deploy cloud solution and data center optimization solutions
     Strategy and implementation services around building/using virtual systems, virtual application and
       application patterns.
        • Virtual applications are built on Open Virtualization Framework and be deployed beyond IBM
          PureSystems
        • Virtual applications and application patterns can be deployed in PureApplication systems and
          IBM Smart Cloud
     Deploy application frameworks as application patterns
        • Enhance repeatable frameworks use and deployment
     Resale and joint go to market opportunities with IBM
        • Leverage IBM Solution Business Proposals




                                                                                             © 2012 IBM Corporation
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Lower risk / shorter time to value



• PureSystem integration and built in intelligence reduces operations failures
   Most system failures are caused by operation errors.
Application patterns ensure applications are deployed right the first time with correct levels of service and
  optimal performance.
Less time spent waiting for new systems
• New systems come in pre-installed and ready to be used
• Automated deployment of virtual systems and applications – without requiring a cloud
Less time worrying about designing, testing and deploying solutions
• Built in automation and intelligence ensures optimal application deployment.




                                                                                               © 2012 IBM Corporation
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Increased Customer Satisfaction



Increased on time project deployments.
Better performance through built in expertise and turning of middleware.
High availability through intelligent deployment of virtual servers and automated balancing
  and error recovery.
Reduced operation complexity
Less project time and cost spent on low level infrastructure activities and more on high value
  business/application efforts




                                                                                  © 2012 IBM Corporation
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Extensibility from the broadest ecosystem is made easy
                                                                  New IBM PureSystems Centre:
                                                                        Gain access to a broad community
                                                                        of IBM and certified partner
                                                                        expertise
                                                                        Download optimized, deployable
                                                                        application patterns from 100+
                                                                        leading ISV partners
                                                                        Search by solution area, industry or
                                                                        system

                                                                        Also run your existing
                                                                        applications today*




                                                                                                                      © 2012 IBM Corporation
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                      The SAP logo is a trademark or register ed tradema rk of SAP AG in Germany and
                     sev eral other countries and is reproduced with the permission of SAP AG.         * Unix/Linux and Wi ndows applicati ons
Agenda

o What is IBM Pure System?

o IBM Pure System Overview
     IBM Pure Flex System
     IBM Pure Application System

o What is Pattern of expertise?

o STG Positioning of Pure System


o IBM Pure Systems Selling Scenarios

o    Summary

                                       © 2012 IBM Corporation
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100 years of experience delivering essential IT



 • 19 years as top U.S. patent recipient
 • Since the beginning of 2000, we’ve spent
   nearly $70 billion in research and development
 • 250k technical experts worldwide
 • Market leading systems and software
 • Global financing with flexible payment options
 • Commitment to open standards
 • Broad open ecosystem of 120k partners




                                                    © 2012 IBM Corporation
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Take the next step….


Prove the value and begin your
journey with IBM PureSystems:
     Visit www.ibm.com/puresystems to learn more
     Join the conversation about this new category
     of computing:
        Twitter: @IBM PureSystems
             Hashtag: #IBMPureSystems or #expertintsys
        YouTube Channel: expertintegratedsys
        Blog: expertintegratedsystemsblog.com




          © International Business Machines Corporation 2012
          International Business Machines Corporation New Orchard Road Armonk, NY 10504
          IBM, the IBM logo, PureSystems, PureFlex, PureApplication and ibm.com are trademarks of International
          Business Machines Corporation, registered in many jurisdictions worldwide.
          A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml           © 2012 IBM Corporation
85        All rights reserved.                                                                                    © 2012 IBM Corporation
abhed.kulkarni@in.ibm.com
            9822683464


                                 © 2012 IBM Corporation
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Legal Disclaim er

  • © IBM Corporation 2011. All Rights Reser ved.
  • The information c ontained i n this publicati on is provided for informational pur pos es onl y. While efforts were made to verify the compl eteness and accur ac y of the i nfor mati on c ontained
    in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current pr oduct plans and s trateg y, which are
    subjec t to change by IBM without notice. IBM s hall not be responsibl e for any damages arising out of the use of, or otherwise related to, this publication or any other materials. N othi ng
    contained i n this publicati on is i ntended to, nor shall have the effect of, creating any warranties or repres entati ons from IBM or its suppliers or licens ors, or altering the terms and
    conditions of the applicable licens e agreement governing the us e of IBM software.
  • References i n this pres entati on to IBM produc ts, programs, or ser vices do not i mpl y that they will be availabl e in all countries in whic h IBM operates. Product rel eas e dates and/or
    capabilities referenced in this presentation may c hange at any ti me at IBM’s sole discreti on bas ed on mar ket opportuniti es or other factors, and are not intended to be a commitment to
    future pr oduct or featur e availability in any way. Nothing contained in these materials is i ntended to, nor shall have the effect of, stating or i mpl ying that any ac tiviti es undertaken by
    you will result i n any s pecific s ales, r evenue growth or other res ults.
  • If the text contai ns performanc e statistics or refer enc es to benc hmar ks, ins ert the following language; other wise del ete:
    Perfor mance is bas ed on meas urements and pr ojections using standard IBM benc hmarks in a controlled environment. The actual throughput or performance that any us er will
    experience will var y dependi ng upon many factors, incl uding c onsiderations s uch as the amount of multiprogramming in the user's job stream, the I/O c onfigurati on, the storage
    configurati on, and the wor kload process ed. T herefore, no ass uranc e c an be given that an indi vidual us er will achieve res ults similar to thos e stated her e.
  • If the text includes any customer examples, please confirm we have prior written approval from suc h c ustomer and ins ert the following language; otherwise del ete:
    All customer examples described are presented as illustrati ons of how those c ustomers have used IBM products and the res ults they may have achi eved. Actual environmental cos ts
    and performanc e c harac teristics may vary by c ustomer.
  • Pleas e review text for proper trademar k attribution of IBM products. At first us e, eac h product name must be the full name and include appropriate trademark s ymbols (e.g., IBM
    Lotus® Sameti me® Unyte™). Subsequent referenc es c an drop “IBM” but s hould incl ude the proper brandi ng (e.g., Lotus Sameti me Gateway, or WebSpher e Applicati on Ser ver).
    Pleas e refer to http://www.i bm.com/legal/c opytr ade.shtml for guidanc e on whic h trademar ks require the ® or ™ s ymbol. Do not us e abbreviations for IBM product names in your
    presentation. All product names must be used as adjecti ves rather than nouns. Pl eas e list all of the trademar ks that you us e in your pres entation as follows ; delete any not included in
    your pr esentation. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domi no, Quic kr, Sametime, WebSphere, UC2, Partner World and Lotusphere are trademar ks of International
    Business Mac hines Corpor ation in the United States, other c ountries, or both. Unyte is a trademar k of WebDial ogs, Inc ., in the United States, other countries , or both.
  • If you reference Adobe® in the text, please mar k the first us e and include the following; otherwise delete:
    Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademar ks or trademar ks of Adobe Systems Inc orpor ated in the United States , and/or other countries .
  • If you reference J ava™ in the text, pleas e mar k the first us e and include the followi ng; other wise del ete:
    Java and all Java-based tr ademarks are trademar ks of Sun Micros ystems , Inc. in the United States , other countries, or both.
  • If you reference Microsoft® and/or Windows® in the text, pleas e mar k the first us e and include the following, as applicable; otherwis e delete:
    Microsoft and Windows are tr ademarks of Microsoft C orporation in the United States, other c ountries, or both.
  • If you reference Intel® and/or any of the following Intel products in the text, pleas e mar k the first us e and include those that you us e as follows; other wise delete:
    Intel, Intel C entrino, Cel eron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademar ks or registered trademar ks of Intel Corpor ation or its s ubsi diaries in the United States and
    other countries .
  • If you reference UNIX® in the text, pleas e mar k the first us e and include the followi ng; other wise del ete:
    UNIX is a registered tr ademark of The Open Group i n the U nited States and other c ountries.
  • If you reference Linux® in your presentation, pl eas e mar k the first us e and include the followi ng; other wise delete:
    Linux is a register ed trademark of Linus T orvalds in the United States, other countries , or both. Other company, pr oduct, or ser vice names may be trademarks or s ervice marks of
    others.
  • If the text/graphics incl ude screens hots , no actual IBM employee names may be used (even your own), if your screenshots incl ude fictitious c ompany names (e.g., Renovations, Z eta
    Bank, Ac me) please update and ins ert the following; otherwis e delete: All references to [ins ert fictitious c ompany name] refer to a fictiti ous c ompany and ar e us ed for illustration
    purposes onl y.




                                                                                                                                                                             © 2012 IBM Corporation
87
Offering Specific Slides




BACKUP




                           © 2012 IBM Corporation
Typical IT lifecycle process incurs cost, time, and risk
 Up & Running

 Specify/Design
 Takes 2-3 months for an IT infrastructure system                                             Ongoing Effort
 Procure                                                                                   Customize/Tune
 Software & hardware ordered separately
                                                                      Meeting SLAs requires customization and
 taking 1-3 months
                                                                                               ongoing tuning
 Integrate
 Components arrive as “bag of parts”
                                                                                                               Scale
 requiring months of integration,                                           Lack of dynamic elasticity results in
 configuration & optimization                                            cumbersome re-allocation of resources

 Deploy                                                                                                    Manage
 Can take weeks to months                                                 Managing and monitoring with multiple
                                                                                       tools is time consuming

                                                                                                          Maintain
                                                                         Separate fixes require separate testing

       Development Operations                                                                            Upgrade
                                                                       Months to plan, procure and test with the
     Provision                                                          potential for hours or days of downtime
     Up to a month or more for a development or test environment
     Configure
     Configuration and customization of pre-packaged components is error prone       *Durations take f rom a commissioned
                                                                                     study conducted by Forrester Consulting
     and can take months                                                             on behalf of IBM
                                                                                                   © 2012 IBM Corporation
89
Smarter Planet opens a new era for Information Technology

Process-Centric era                         Information-Centric era




     Business processes automation            Real-time pattern based action
     Focused on bottom-line improvement       Focused on top-line growth through
     through SG&A reduction                   revenue acquisition
     Typically long business cycle            Reactive for shorter product cycles
     Terabytes of largely structured data     Zettabytes of largely unstructured data




                                                                        © 2012 IBM Corporation
90
What are today’s pressures and realities

                           Consumerization
                           • Mobility
                           • Social business
                           • Iterative solutions




 Business Demands                                  IT Needs
 • Address opportunities                           • Deliver new
   more quickly                                      capabilities faster
 • Drive business                                  • Shift resources from
   innovation                                        maintenance to
 • Leverage technology                               transformation
   more strategically                              • Control growing
                                                     complexity




                                                            © 2012 IBM Corporation
91
IBM PureFlex System: Expert at sensing and anticipating IT resource needs

Built-in Expertise                      Integration by Design                     Simplified Experience
Infrastructure patterns and self-       A complete system that is cloud-          Management integration and
optimizing technology for               ready, more secure and designed           choice at every step make IT
superior IT economics.                  from the start to work together           easier


• Infrastructure patterns gained from    • “Scale in” integrated design           • All IT components managed from a
tens of thousands of data center         reduces implementation to as little as   single pane of glass to reduce
optimizations help lower management      a day vs weeks and enables               operating costs up to 80%.
costs by up to 53% and provisioning      payback in as little as 9 months.
times by up to 98%                                                                • Choice of Power 7 and x86
                                         •Integrated Cloud technology allows      computing, support of 4 Operating
• Virtualization expertise allows                                                 systems and 4 Hypervisors to avoid
                                         provisioning of new services in
thousands of virtual machines in a       minutes vs hours or days, improving      expensive and risky migrations.
single system to double system
                                         business flexibility and reducing cost
utilization and reduces cores for        of Cloud deployment by up to 52%         • Over 10,000 Power applications
software licensing by 70%                                                         and tens of thousands of x86
                                         • IBM Enterprise class design with       applications. Over one hundred
• Storage analytics enable self-
                                         built in security, no single point of    ISVs optimized for PureSystems for
optimizing data placement to improve
                                         failure and future technology            higher performance and better
performance up to 200% and lower
                                         upgradeability.                          support
storage costs up to 45%


                                                                                                   © 2012 IBM Corporation
 92
IBM PureApplication System: Expert at deploying & running applications

  Built-in Expertise                                                                            Integration by Design                                                                              Simplified Experience
  Capture and automate what                                                                     Deeply integrate and tune hardware                                                                 Make every part of the IT lifecycle
  experts do – infrastructure and                                                               and software – a secure, built for cloud,                                                          easier - integrated management and
  application expertise enhance                                                                 ready-to-go workload optimized platform                                                            an open solution ecosystem broadens
  application time to value                                                                     system                                                                                             choice


   • ‘Patterns of Expertise’ pre-                                                                    • ‘Scale in’ integrated provisioning,                                                             • ‘Single pane of glass’ view from
     integrated, out-of-the box IBM and                                                                elasticity and virtualization reduces                                                             the infrastructure up through the
     Partner patterns for deploying                                                                    cost and required management                                                                      application platform – designed
     application workloads based on                                                                    time by up to 55%                                                                                 to be up & running in 4 hours*,
     proven best practices and expertise                                                                                                                                                                 not 4 months
                                                                                                     • Zero system downtime for capacity
   • Open and extensible with tools to                                                                 upgrades, system maintenance,                                                                   • Online catalog with 80+ certified,
     capture your own patterns of                                                                      software updates can result in 98%                                                                optimized pattern solutions from
     expertise, designed to deploy new                                                                 fewer unplanned outages*                                                                          a broad, open ecosystem
     applications 20-30X faster* than
     traditional approaches                                                                          • Integrated analytics to optimize                                                                • Built-in workload management,
                                                                                                       database query performance and                                                                    integrated system monitoring and
   • Application patterns can                                                                          adaptive database compression                                                                     maintenance can drive up to 55%
     encapsulate failover, load                                                                        that can provide 7x or greater                                                                    reduction in operation costs*
     balancing, and security features,                                                                 overall space savings*
     reducing security management by
     51% and change management by
     53%*
                                                                                                                                                                                                                                                 © 2012 IBM Corporation
      93
* Based on internal test and client experie nces of existing IBM capabilities leverage d in PureApplic ation Systems. Results may not be typical and will vary based on actual configuratio n, applicatio ns, and other variables in a prod uction environme nt.
Seamlessly integrate IBM PureFlex System and IBM PureApplication
 System into your SmartCloud enabled datacenter
         Service             Service Planning,        Service
                                                                           Service
                                                                         Deployment &
                                                                                           Integrate
       Availability &           Support &             Security                             PureFlex System
        Assurance              Maintenance                                Optimization
                                                                                           and PureApplication
     •Monitoring           •Licensing/Metering     •Identity & Access     •Automation      System into broader
     •Backup & Recovery    •Change & Config Mgmt   Mgmt                   •Provisioning
     •Event Management     •Asset Management       •Server & Endpoint     •Configuration   cross data center
     •Business Service     •Incident Management    Security               •Workload        service
     Mgmt                                          •Network Security      Optimization
                                                                                           management and
                                                                                           Extend         with
                                                         IBM SmartCloud Foundation         additional
                          IBM SmartCloud                 data center-wide cloud
                          Foundation cloud                                                 capabilities and
                                                                                           resources from
                                     IBM PureApplication
     IBM PureFlex                    System cloud                                          SmartCloud
     System cloud
                                                      IBM SmartCloud                       Foundation and
                                                      Foundation cloud                     SmartCloud
                                                                                           Services offerings




                                                                                               © 2012 IBM Corporation
94
IBM SmartCloud Services and IBM PureFlex System and
PureApplication System
Gain flexibility and choice and enhance your cloud adoption and delivery

     Cost-optimized hybrid cloud computing
     Run vital applications across IBM PureFlex System, IBM PureApplication System and IBM
     SmartCloud Services based on application requirements
     Managed Backup
     Manage your risk through comprehensive data backup & recovery with IBM SmartCloud
     Managed Backup

     Application development and testing flexibility
     Develop on IBM SmartCloud Services and deploy to IBM PureFlex System or IBM
     PureApplication System

                         Private Cloud                                      Public Cloud
                             CAPEX                                              OPEX
                       Client-managed Service                             IBM-managed Service
                          Level Agreements                                  Level Agreements

                                                                                © 2012 IBM Corporation
95
IBM PureFlex System
Contains Integrated Infrastructure as a Service capabilities



                                                          IBM PureFlex System
        Business Process as a Service
            Software as a Service                         Accelerate adoption of
                                                          private clouds with highly
                                                          integrated expert
         Platform as a Service                            systems



       Infrastructure as a Service


     Design        Deploy        Consume



                                • Simplified experience
                                • Built-in expertise
                                • Integration by design                                    10
                                                                      © 2012 IBM Corporation
96
Accelerate IaaS cloud adoption using IBM PureFlex System & extend
its capabilities with additional IBM SmartCloud Foundation offerings

A client's existing                    IBM PureFlex                         IBM PureFlex System +
infrastructure + IBM                      System                               IBM SmartCloud
SmartCloud Foundation                                                            Foundation




                                                      Extend with IBM
                                                        SmartCloud                     Extend with enhanced
                                                        Foundation                     monitoring, security &
                                                                                       provisioning, usage &
                                                                                       accounting,
                                                                                       development tooling,
                                                                                       hybrid integration,
                                                                                       control desk, etc.


E.g. IBM SmartCloud Entry,     • Integrated hardware & virtualization   E.g. IBM SmartCloud Provisioning
Provisioning or Orchestrator   • Multi-tenancy, isolation & resource     • Robust image lifecycle
                               pooling                                    management and analytics
                               • Fully integrated management             • Virtual System Patterns
                               • Self Service Provisioning               • Virtual Application Patterns
                               • Cloud administration
                               • Image composition and library                            © 2012 IBM Corporation
97
IBM PureApplication System
Contains integrated ‘Platform as a Service’ capabilities



                                                          IBM PureApplication
        Business Process as a Service
            Software as a Service
                                                            System
                                                           Platform system that is
                                                           expert at deploying and
         Platform as a Service                             running applications for
                                                           rapid time-to-value

       Infrastructure as a Service


     Design        Deploy        Consume



                                • Simplified experience
                                • Built-in expertise
                                • Integration by design                                     38
                                                                       © 2012 IBM Corporation
98
Accelerate PaaS cloud adoption using IBM PureApplication System &
 extend its capabilities with IBM SmartCloud Foundation offerings


Existing infrastructure +               IBM PureApplication                      IBM PureApplication System +
Middleware/Platform Services +
IBM SmartCloud Foundation
                                             System                               IBM SmartCloud Foundation


       IBM Workload Deployer

  Middleware/Platform Serv ices


                                                             Extend with IBM
                                                               SmartCloud
                                                               Foundation                        IBM
                                                                                                 PureApplication
                                                                                                 System cloud

                                  •Integrated hardw are, middlew are/platform
 E.g. IBM SmartCloud Entry,       services and virtualization                    Eg. IBM SmartCloud Orchestrator
                                  •Multi-tenancy, isolation & resource pooling    •Advanced automation and
 Provisioning or Orchestrator     •Integrated management
                                  •Self Service Provisioning                       orchestration across
                                  •Cloud Administration                            heterogeneous systems and
                                  •Image Composition, Manipulation                 applications
                                  •Rapid, Scalable Provisioning
                                  •Image Library                                  •Hybrid cloud support
                                  •Virtual System & Application Patterns
                                                                                                                    39
                                                                                  •Run book automationIBM Corporation
                                                                                                   © 2012
 99

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Ibm puresystems deck for tcs abhed_11102012

  • 1. Abhed Kulkarni Globally Integrated Systems Technology (GIST) abhed.kulkarni@in.ibm.com 9822683464 IBM PureSystems A new family of expert integrated systems © 2012 IBM Corporation
  • 2. IBM Confidential As part of our internal process, this document confirms you have or will receive access to confidential information pertaining to PureSystems and reminds you of your obligations with respect to this information. Project information is confidential and proprietary to IBM and may also include confidential information of other companies involved in the Project. Project information may not be divulged to anyone, except as authorized by Calista Redmond (the “IBM Contact”) or IBM Legal Counsel, nor used for any non-IBM or personal purposes. For example, you may not disclose any Project information, including the name of the other company or companies involved in the proposed transaction or IBM’s interest in such a transaction, to other IBM employees who have not already been disclosed on this Project or to your spouse or domestic partner or other family members. This notice also serves as a reminder that you may not buy, sell or speculate in the stock of the target company or any company other than IBM involved in this potential transaction, nor advise others to trade or speculate in such stock either for you or for themselves. Applicable government and industry regulators regularly request information, including lists of any employees who have had access to Project information and the date of such access as part of stock trading investigations related to public mergers and acquisitions. You should be thoroughly familiar with IBM policy concerning confidential and proprietary information as set forth in IBM's Business Conduct Guidelines, and as agreed to in the Agreement Regarding Confidential Information, Intellectual Property and Other Matters (or similar agreement regarding confidential information) which you signed upon commencement of employment with IBM. This notice is a reminder to you that failure to comply with IBM Business Conduct Guidelines and/or the obligations contained in your confidentiality agreement, including those described in this notice, may result in disciplinary actions including dismissal. © 2012 IBM Corporation 2
  • 3. Agenda o What is IBM Pure System? o IBM Pure System Overview IBM Pure Flex System IBM Pure Application System o What is Pattern of expertise? o STG Positioning of Pure System o IBM Pure Systems Selling Scenarios o Summary © 2012 IBM Corporation 3
  • 4. Agenda o What is IBM Pure System? o IBM Pure System Overview IBM Pure Flex System IBM Pure Application System o What is Pattern of expertise? o STG Positioning of Pure System o IBM Pure Systems Selling Scenarios o Summary © 2012 IBM Corporation 4
  • 5. On a Smarter Planet, technology innovation redefines industries Law Enforcement Fraud Prevention Traffic Control Trading © 2012 IBM Corporation 5
  • 6. © 2012 IBM Corporation 6
  • 7. As IT moves to the strategic center of business The model must shift to Smarter Computing Business innovation Smarter Computing Smarter with: • Built-in expertise • Ability to sense and anticipate • Systems of engagement Traditional Computing Technology Innovation © 2012 IBM Corporation 7
  • 8. © 2012 IBM Corporation 8
  • 9. Clients struggle to overcome barriers of time, cost and risk Typical IT Project Time and Budget Top Causes of Project Delays Phase Time (days) Budget Hardware Troubleshooting and tuning 45% Specify/design 73 - 96 14% - 16% production environment Integration, configuration and testing 45% Procure 57 - 112 19% - 21% of the infrastructure Implement 74 – 93 12% Installation, cabling and network 29% access for the environment Configure/test 74 – 80 10% - 11% Cluster & HA 66 – 104 11% - 12% Software Integration, configuration and testing 41% Backup 44 – 108 10% of applications Integration, configuration and testing 35% Tune 89 – 98 9% - 10% of middleware Management 67 – 110 9 – 10% Configuration, build and deployment 34% of applications 34% of new IT projects (US) deploy late From a commissio ned study co nducte d by Forrester Co nsulti ng on b eh alf of IBM © 2012 IBM Corporation 9 IBM Confidential to April 11, 2012
  • 10. Clients have tried various approaches to close the gap Client-tuned Appliances Cloud Systems Benefits Flexibility Simplicity Agility Control Rapid Deployment Elasticity Challenges Time and Shared Expense Single Purpose Dependence Required What if you could have the best of all three? © 2012 IBM Corporation 10
  • 11. The time has come for a new breed of systems Systems with integrated expertise and built for cloud Built-in Expertise Integration by Capturing and Design automating what Deeply integrating and experts do – from tuning hardware and the infrastructure software – in a ready-to- patterns to the go workload optimized application patterns system Simplified Experience Making every part of the IT lifecycle easier - with integrated management of the entire system and a broad open ecosystem of optimized solutions © 2012 IBM Corporation 11
  • 12. ANNOUNCING: The world’s first family of expert integrated systems © 2012 IBM Corporation 12
  • 13. The first family of offerings designed for all three client approaches Client-tuned Expert Integrated Expert Integrated Systems Systems Systems For clients who want to custom For clients who want pre- For clients who want pre- build and tune configurations configured, pre-integrated integrated platform systems to their specific requirements, infrastructure and management, tuned to the middleware stack. as they might with today’s factory tuned from IBM, with Delivers Software as a Service blades. Delivers optimum entry cloud management. (SaaS), and Platform as a flexibility. Delivers Infrastructure as a Service (PaaS). Service (IaaS). Flexibility of client tuned, Simplicity of appliances, and the Agility©of cloud 2012 IBM Corporation 13 For IBM and IBM Business Partner Education Use Only
  • 14. Agenda o What is IBM Pure System? o IBM Pure System Overview IBM Pure Flex System IBM Pure Application System o What is Pattern of expertise? o STG Positioning of Pure System o IBM Pure Systems Selling Scenarios o Summary © 2012 IBM Corporation 14
  • 15. Sell the elements, pre-integrated systems, or platform systems Flex System (elements of IBM PureApplication PureFlex) IBM PureFlex System System Pre-configured, pre-integrated Pre-configured, pre-integrated Chassis infrastructure systems with compute, platform systems with 14 half-wide bays for nodes storage, networking, physical and middleware designed for virtual management, and entry cloud transactional web applications Compute management with and enabled for cloud with Nodes integrated expertise. integrated expertise. x86 Starting Point Configuration Storage Node Configurations: Available: V7000 Express Small Expansion inside** Inf rastructure for small 96 Cores or outside chassi s and midsize businesses 1.2 TB RAM Medium Management Standard Inf rastructure for cloud 192 Cores Node deployments 2.3 TB RAM Optional and serv er consolidation Large 384 Cores Enterprise Networking Inf rastructure for large- 4.7 TB RAM 10/40GbE, FCoE**, scale deployments; Extra Large IB, 8/16Gb FC highly redundant f or 608 Cores resilient operations 7.3TB RAM Expansion (POWER & x86) PCIe (POWER & x86) Storage ** Statement of Direction. IBM plans subject to change. © 2012 IBM Corporation 15 For IBM and IBM Business Partner Education Use Only
  • 16. Chassis Designed for flexibility and future advancements © 2012 IBM Corporation 16 For IBM and IBM Business Partner Education Use Only
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  • 23. Compute Designed with Expertise © 2012 IBM Corporation 23 For IBM and IBM Business Partner Education Use Only
  • 24. © 2012 IBM Corporation 24
  • 25. Diverse offerings to match the diverse workloads Compute IBM Flex System x220 IBM Flex System x240 System Portfolio tuned to workloads IBM Flex System p260 ◊ System infrastructure Reduce acquisition costs IBM Flex System p460 through virtualization consolidation ◊ IBM 2S PowerLinux Maximum platform capability Compute Node provides deployment IBM Flex System x440 flexibility IBM PCIe Expansion Node © 2012 IBM Corporation 25 For IBM and IBM Business Partner Education Use Only
  • 26. >IBM Flex System x440 Compute Node •Full Wide node •4-socket Sandy Bridge-EP © 2012 IBM Corporation 26
  • 27. x86 Compute Node Positioning — 2012 x220 x240 x440 Virtualization & HPC 1 & 2-Socket Enterprise 2-Socket 4-Socket Positioning Infrastructure and Entry Enterprise business and Mainstream Database and Virtualization Mainstream Virtualization High-end Virtualization Specs Standard Width, Standard Width, Double Width, 2 Socket, 16 cores 2 Socket, 16 cores 4S, 32 cores 12 DIMMs, 384GB 24DIMMs, 768GB 48 DIMMs, 1.5TB 2x2.5” HS SATA/SAS 2x 2.5” HS SATA/SAS 2x 2.5” HS SATA/SAS HDD/SSDs HDD/SSDs HDD/SSDs Workloads Infrastructure apps Broad enterprise applications High-end Virtualization Small office / retail Does many things very well Memory-intensive and heavy Rack-to-blade migration (workhorse) IO workloads Low-density virtualization Key Features Lowest absolute power for Balanced proc, memory, Maximum memory density Compute Node storage, & I/O Integrated Virtual Fabric Performance/watt leadership models Hot-swap drives Virtualization Single App, < 20 VMs per 20-40 VMs per server > 40 VMs per server Positioning server © 2012 IBM Corporation 27 For IBM and IBM Business Partner Education Use Only
  • 28. Introducing Flex System x220 Compute Entry cost optimized compute, designed for energy-efficiency, ideal for native and point Standard Width compute application workloads node ◊ System infrastructure 2-socket based on Intel E5- 12x LP DIMMs 2400 series processor ◊ 12 LP DDR3 DIMMs / 1333MHz / 1600MHz ◊ 1Gb base with FoD to 10Gb ◊ 2 hot swap 2.5” SAS/SATA 2x IO Mezzanine Cards SSDs or HDDs 2x Hot Swap, Small 2x Intel E3 1200 Form Factor HDDs Processors © 2012 IBM Corporation 28 For IBM and IBM Business Partner Education Use Only
  • 29. Flex System x220 Planar View Broadcom LOM Periscope Mezz1 DIMM 7-12 IMM BP CPU2 CPU1 USB#2 Mezz2 DIMM 1-6 ETE uEFI USB #1 © 2012 IBM Corporation 29 For IBM and IBM Business Partner Education Use Only
  • 30. Flex System x440 Planar View 4S CPUs 4x IO Mezzanine 2x Hot Swap Cards Front Small 48x LP DIMMs Form Factor HDDs 4S CPUs © 2012 IBM Corporation 30 For IBM and IBM Business Partner Education Use Only
  • 31. Flex System PCIe Expansion Node Compute IBM PCIe Expansion Node • A new I/O Expansion Node • Industry standard PCIe cards • Additional Next Generation Platform fabric I/O Utilize high-capacity, flash • Graphics, Storage, and I/O adapters based storage to PCIe Full System infrastructure significantly boost Width, Full transaction based workloads PCIe Bridge Chip Height Slots 2 Extra (2) PCIe Low ◊ Utilize high performance Mez slots Profile Slots (2) GPUs to boost computationally capabilities ◊ Enable attachment of external drive enclosures ◊ Tap all available I/O of modern CPU architectures PCIe Adapters load from front © 2012 IBM Corporation 31 For IBM and IBM Business Partner Education Use Only
  • 32. Flex System x240 pictured with PCIe Expansion Node 2 Extra PCIe Bridge PCIe Full Width, Full Mezz slots Chip Height Slots (x2) Interposer Cable PCIe Low Profile Slots (x2) PEN Attached to Compute Node Compute Node © 2012 IBM Corporation 32 For IBM and IBM Business Partner Education Use Only
  • 33. Flex System PCIe Expansion Node Adapters © 2012 IBM Corporation 33 For IBM and IBM Business Partner Education Use Only
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  • 53. The small configuration has 6 Intel x86 compute nodes with 16 cores per node (16 cores in each compute node come from two Intel Romley 8-core Sandy Bridge sockets) with a total of 96 cores (which is 16 x 6 = 96 cores); and 256GB RAM per compute node with total of 1.5TB (which is 6 x 256 = 1.5TB). The medium configuration has 12 compute nodes with a total of 192 cores (16 x 12 = 192 cores); and 256GB RAM per compute node with total of 3.1TB (12 x 256 = 2.3TB). The large configuration has 24 compute nodes with a total of 384 cores (16 x 24 = 384 cores); and 256GB RAM per compute node with total of 6.1TB (24 times 256 = 6.1TB). The high performance configuration has 38 compute modes with a total of 608 cores (16 x 38 = 608 cores); and 256GB RAM per compute node with total of 9.7TB (38 x 256 = 9.7TB). © 2012 IBM Corporation 53
  • 54. © 2012 IBM Corporation 54
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  • 57. Agenda o What is IBM Pure System? o IBM Pure System Overview IBM Pure Flex System IBM Pure Application System o What is Pattern of expertise? o STG Positioning of Pure System o IBM Pure Systems Selling Scenarios o Summary © 2012 IBM Corporation 57
  • 58. PureSystems Patterns of Expertise What are “Patterns of Expertise”? • Patterns of Expertise are definable, repeatable steps done by experts from a field to achieve the optimal outcome, accomplish the task faster, and eliminate errors. An ordinary, everyday example of a pattern of expertise would be the recipe for chocolate chip cookies. It tells you precisely how much sugar, flour, milk and chips to mix in, and how long to bake them and how long to let them cool. How are Patterns of Expertise integrated into PureSystems? • Patterns of Expertise are integrated by developing the expert steps, then codifying them into executable pieces of data the system can use, such as script files, provisioning rules, and application deployment steps. The client can simply select the task to be done, and the integrated pattern executes the steps. A common example of an integrated pattern of expertise, would be the pre-made cookie dough you keep in the refrigerator. The measuring and mixing is done for you. All you need to do is pop them into the oven, and pour a glass of milk. What types of Patterns of Expertise are integrated into PureSystems? • We have integrated three types of patterns, all designed to help clients manage their system and reduce costs. They are Infrastructure, Platform, and Application patterns. And we’re developing more patterns for the future. In addition to IBM, many of the leading ISV’s are optimizing their applications on PureSystems by developing deployment patterns. This will make it easy for clients to select, install, provision and deploy those applications, saving time and money, while reducing errors. © 2012 IBM Corporation 58
  • 59. Positioning IBM PureSystems “patterns of expertise” Samples of the three types of patterns IBM PureFlex System IBM PureApplication Pre-integrated servers, storage, System networking, virtualization and Pre-integrated middleware management and infrastructure Application Patterns • ISV applications (e.g., SAP CRM) Business application expertise • Business intelligence • Web experience • Demand driven elasticity Platform Patterns ISV or • Simplified system setup and install Expertise across the Client • Policy-based system management middleware and Tuned • Simplified application migration infrastructure Platform • Web application deployment • Transactional database deployment • Data mart deployment Infrastructure Patterns • Provisioning and automation Expertise across the • Storage system optimization compute resources • Scalability and upgradability Included with system purchase Available in catalog © 2012 IBM Corporation 59
  • 60. IBM PureSystems “patterns of expertise” Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized and then built into the system Patterns deliver superior results: • Agility: Faster time-to-value • Efficiency: Reduced costs and resources • Simplicity: Simpler skills requirements • Control: Lower risk and errors Through unmatched expertise in: • System design • High availability • Infrastructure management and scalability • Application deployment • Security • Data management • Storage optimization • Datacenter management • Networking • Application management • Cloud © 2012 IBM Corporation 60
  • 61. IBM PureSystems “patterns of expertise” Example: Web Application Deployment Pattern Captures: • IBM’s decades of experience in helping clients design, build and deploy new business applications What is it? • Codified best practices for presetting configuration options by type of selected Web application (e.g., high availability, high security, etc.) What do you do? • Bring your data and application code, select the type of application you want and everything else is handled for you in the background What do you NOT have to do? • Understand the interdependencies and connections between your database, application server, management, security, and the rest of the middleware • Manually engage in the real-time management of your infrastructure Result: Speed deployment of Web applications by 20-30x! © 2012 IBM Corporation 61 Clients have experienced 20-30x faster application deployments with IBM's patterns of expertise which are included in IBM PureSystems AS
  • 62. IBM PureSystems extensible with “patterns of expertise” Including built-in cloud capabilities IBM PureFlex IBM PureApplication System System 100+ ISV business applications Available Application Patterns Images Business intelligence Available patterns available for through from IBM and Business process management PureSystems client tuning Partners Web experience (Portal) Centre More to come in 2012… Images Platform Patterns Web application deployment available for Expertise across the client tuning Database deployment middleware and infrastructure Cloud platform management Built-in with Provisioning flexibility Infrastructure expertise across the compute Storage optimization resources Scalability Upgradability © 2012 IBM Corporation 62
  • 63. Agenda o What is IBM Pure System? o IBM Pure System Overview IBM Pure Flex System IBM Pure Application System o What is Pattern of expertise? o STG Positioning of Pure System o IBM Pure Systems Selling Scenarios o Summary © 2012 IBM Corporation 63
  • 64. © 2012 IBM Corporation 64
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  • 69. Agenda o What is IBM Pure System? o IBM Pure System Overview IBM Pure Flex System IBM Pure Application System o What is Pattern of expertise? o STG Positioning of Pure System o IBM Pure Systems Selling Scenarios o Summary © 2012 IBM Corporation 69
  • 70. © 2012 IBM Corporation 70
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  • 76. Accelerate your journey to cloud while protecting existing investments Foundation Platform as a Service Technologies Application Application Application Application Integration Lifecycle Resourc es Environments Management Infrastructure as a Service Technologies Infrastructure Management Availability and Security and Usage and Platform and Administration Perform ance Compliance Accounting • Rapid cloud adoption with new IBM PureSystems offerings • Seamlessly integrate with existing IBM SmartCloud Foundation based cloud • Further extend with IBM SmartCloud Foundation and IBM SmartCloud Services © 2012 IBM Corporation 76
  • 77. Next Steps © 2012 IBM Corporation 77
  • 78. Project PureSystems provide System Integrators with new service opportunities while lowering engagement risk and enhancing project time to value. New Opportunities Lower risk Faster time to value Increased Customer Sat © 2012 IBM Corporation 78
  • 79. New Opportunities $57B Lift/Shift market opportunity through 2015 • The hardware & software market opportunity for migration to the appliance and workload optimized system space estimated at $57B through 2015. • This number does not include services revenue!!! Quickly deploy cloud solution and data center optimization solutions Strategy and implementation services around building/using virtual systems, virtual application and application patterns. • Virtual applications are built on Open Virtualization Framework and be deployed beyond IBM PureSystems • Virtual applications and application patterns can be deployed in PureApplication systems and IBM Smart Cloud Deploy application frameworks as application patterns • Enhance repeatable frameworks use and deployment Resale and joint go to market opportunities with IBM • Leverage IBM Solution Business Proposals © 2012 IBM Corporation 79
  • 80. Lower risk / shorter time to value • PureSystem integration and built in intelligence reduces operations failures Most system failures are caused by operation errors. Application patterns ensure applications are deployed right the first time with correct levels of service and optimal performance. Less time spent waiting for new systems • New systems come in pre-installed and ready to be used • Automated deployment of virtual systems and applications – without requiring a cloud Less time worrying about designing, testing and deploying solutions • Built in automation and intelligence ensures optimal application deployment. © 2012 IBM Corporation 80
  • 81. Increased Customer Satisfaction Increased on time project deployments. Better performance through built in expertise and turning of middleware. High availability through intelligent deployment of virtual servers and automated balancing and error recovery. Reduced operation complexity Less project time and cost spent on low level infrastructure activities and more on high value business/application efforts © 2012 IBM Corporation 81
  • 82. Extensibility from the broadest ecosystem is made easy New IBM PureSystems Centre: Gain access to a broad community of IBM and certified partner expertise Download optimized, deployable application patterns from 100+ leading ISV partners Search by solution area, industry or system Also run your existing applications today* © 2012 IBM Corporation 82 The SAP logo is a trademark or register ed tradema rk of SAP AG in Germany and sev eral other countries and is reproduced with the permission of SAP AG. * Unix/Linux and Wi ndows applicati ons
  • 83. Agenda o What is IBM Pure System? o IBM Pure System Overview IBM Pure Flex System IBM Pure Application System o What is Pattern of expertise? o STG Positioning of Pure System o IBM Pure Systems Selling Scenarios o Summary © 2012 IBM Corporation 83
  • 84. 100 years of experience delivering essential IT • 19 years as top U.S. patent recipient • Since the beginning of 2000, we’ve spent nearly $70 billion in research and development • 250k technical experts worldwide • Market leading systems and software • Global financing with flexible payment options • Commitment to open standards • Broad open ecosystem of 120k partners © 2012 IBM Corporation 84
  • 85. Take the next step…. Prove the value and begin your journey with IBM PureSystems: Visit www.ibm.com/puresystems to learn more Join the conversation about this new category of computing: Twitter: @IBM PureSystems Hashtag: #IBMPureSystems or #expertintsys YouTube Channel: expertintegratedsys Blog: expertintegratedsystemsblog.com © International Business Machines Corporation 2012 International Business Machines Corporation New Orchard Road Armonk, NY 10504 IBM, the IBM logo, PureSystems, PureFlex, PureApplication and ibm.com are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml © 2012 IBM Corporation 85 All rights reserved. © 2012 IBM Corporation
  • 86. abhed.kulkarni@in.ibm.com 9822683464 © 2012 IBM Corporation 86
  • 87. Legal Disclaim er • © IBM Corporation 2011. All Rights Reser ved. • The information c ontained i n this publicati on is provided for informational pur pos es onl y. While efforts were made to verify the compl eteness and accur ac y of the i nfor mati on c ontained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current pr oduct plans and s trateg y, which are subjec t to change by IBM without notice. IBM s hall not be responsibl e for any damages arising out of the use of, or otherwise related to, this publication or any other materials. N othi ng contained i n this publicati on is i ntended to, nor shall have the effect of, creating any warranties or repres entati ons from IBM or its suppliers or licens ors, or altering the terms and conditions of the applicable licens e agreement governing the us e of IBM software. • References i n this pres entati on to IBM produc ts, programs, or ser vices do not i mpl y that they will be availabl e in all countries in whic h IBM operates. Product rel eas e dates and/or capabilities referenced in this presentation may c hange at any ti me at IBM’s sole discreti on bas ed on mar ket opportuniti es or other factors, and are not intended to be a commitment to future pr oduct or featur e availability in any way. 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Other company, pr oduct, or ser vice names may be trademarks or s ervice marks of others. • If the text/graphics incl ude screens hots , no actual IBM employee names may be used (even your own), if your screenshots incl ude fictitious c ompany names (e.g., Renovations, Z eta Bank, Ac me) please update and ins ert the following; otherwis e delete: All references to [ins ert fictitious c ompany name] refer to a fictiti ous c ompany and ar e us ed for illustration purposes onl y. © 2012 IBM Corporation 87
  • 88. Offering Specific Slides BACKUP © 2012 IBM Corporation
  • 89. Typical IT lifecycle process incurs cost, time, and risk Up & Running Specify/Design Takes 2-3 months for an IT infrastructure system Ongoing Effort Procure Customize/Tune Software & hardware ordered separately Meeting SLAs requires customization and taking 1-3 months ongoing tuning Integrate Components arrive as “bag of parts” Scale requiring months of integration, Lack of dynamic elasticity results in configuration & optimization cumbersome re-allocation of resources Deploy Manage Can take weeks to months Managing and monitoring with multiple tools is time consuming Maintain Separate fixes require separate testing Development Operations Upgrade Months to plan, procure and test with the Provision potential for hours or days of downtime Up to a month or more for a development or test environment Configure Configuration and customization of pre-packaged components is error prone *Durations take f rom a commissioned study conducted by Forrester Consulting and can take months on behalf of IBM © 2012 IBM Corporation 89
  • 90. Smarter Planet opens a new era for Information Technology Process-Centric era Information-Centric era Business processes automation Real-time pattern based action Focused on bottom-line improvement Focused on top-line growth through through SG&A reduction revenue acquisition Typically long business cycle Reactive for shorter product cycles Terabytes of largely structured data Zettabytes of largely unstructured data © 2012 IBM Corporation 90
  • 91. What are today’s pressures and realities Consumerization • Mobility • Social business • Iterative solutions Business Demands IT Needs • Address opportunities • Deliver new more quickly capabilities faster • Drive business • Shift resources from innovation maintenance to • Leverage technology transformation more strategically • Control growing complexity © 2012 IBM Corporation 91
  • 92. IBM PureFlex System: Expert at sensing and anticipating IT resource needs Built-in Expertise Integration by Design Simplified Experience Infrastructure patterns and self- A complete system that is cloud- Management integration and optimizing technology for ready, more secure and designed choice at every step make IT superior IT economics. from the start to work together easier • Infrastructure patterns gained from • “Scale in” integrated design • All IT components managed from a tens of thousands of data center reduces implementation to as little as single pane of glass to reduce optimizations help lower management a day vs weeks and enables operating costs up to 80%. costs by up to 53% and provisioning payback in as little as 9 months. times by up to 98% • Choice of Power 7 and x86 •Integrated Cloud technology allows computing, support of 4 Operating • Virtualization expertise allows systems and 4 Hypervisors to avoid provisioning of new services in thousands of virtual machines in a minutes vs hours or days, improving expensive and risky migrations. single system to double system business flexibility and reducing cost utilization and reduces cores for of Cloud deployment by up to 52% • Over 10,000 Power applications software licensing by 70% and tens of thousands of x86 • IBM Enterprise class design with applications. Over one hundred • Storage analytics enable self- built in security, no single point of ISVs optimized for PureSystems for optimizing data placement to improve failure and future technology higher performance and better performance up to 200% and lower upgradeability. support storage costs up to 45% © 2012 IBM Corporation 92
  • 93. IBM PureApplication System: Expert at deploying & running applications Built-in Expertise Integration by Design Simplified Experience Capture and automate what Deeply integrate and tune hardware Make every part of the IT lifecycle experts do – infrastructure and and software – a secure, built for cloud, easier - integrated management and application expertise enhance ready-to-go workload optimized platform an open solution ecosystem broadens application time to value system choice • ‘Patterns of Expertise’ pre- • ‘Scale in’ integrated provisioning, • ‘Single pane of glass’ view from integrated, out-of-the box IBM and elasticity and virtualization reduces the infrastructure up through the Partner patterns for deploying cost and required management application platform – designed application workloads based on time by up to 55% to be up & running in 4 hours*, proven best practices and expertise not 4 months • Zero system downtime for capacity • Open and extensible with tools to upgrades, system maintenance, • Online catalog with 80+ certified, capture your own patterns of software updates can result in 98% optimized pattern solutions from expertise, designed to deploy new fewer unplanned outages* a broad, open ecosystem applications 20-30X faster* than traditional approaches • Integrated analytics to optimize • Built-in workload management, database query performance and integrated system monitoring and • Application patterns can adaptive database compression maintenance can drive up to 55% encapsulate failover, load that can provide 7x or greater reduction in operation costs* balancing, and security features, overall space savings* reducing security management by 51% and change management by 53%* © 2012 IBM Corporation 93 * Based on internal test and client experie nces of existing IBM capabilities leverage d in PureApplic ation Systems. Results may not be typical and will vary based on actual configuratio n, applicatio ns, and other variables in a prod uction environme nt.
  • 94. Seamlessly integrate IBM PureFlex System and IBM PureApplication System into your SmartCloud enabled datacenter Service Service Planning, Service Service Deployment & Integrate Availability & Support & Security PureFlex System Assurance Maintenance Optimization and PureApplication •Monitoring •Licensing/Metering •Identity & Access •Automation System into broader •Backup & Recovery •Change & Config Mgmt Mgmt •Provisioning •Event Management •Asset Management •Server & Endpoint •Configuration cross data center •Business Service •Incident Management Security •Workload service Mgmt •Network Security Optimization management and Extend with IBM SmartCloud Foundation additional IBM SmartCloud data center-wide cloud Foundation cloud capabilities and resources from IBM PureApplication IBM PureFlex System cloud SmartCloud System cloud IBM SmartCloud Foundation and Foundation cloud SmartCloud Services offerings © 2012 IBM Corporation 94
  • 95. IBM SmartCloud Services and IBM PureFlex System and PureApplication System Gain flexibility and choice and enhance your cloud adoption and delivery Cost-optimized hybrid cloud computing Run vital applications across IBM PureFlex System, IBM PureApplication System and IBM SmartCloud Services based on application requirements Managed Backup Manage your risk through comprehensive data backup & recovery with IBM SmartCloud Managed Backup Application development and testing flexibility Develop on IBM SmartCloud Services and deploy to IBM PureFlex System or IBM PureApplication System Private Cloud Public Cloud CAPEX OPEX Client-managed Service IBM-managed Service Level Agreements Level Agreements © 2012 IBM Corporation 95
  • 96. IBM PureFlex System Contains Integrated Infrastructure as a Service capabilities IBM PureFlex System Business Process as a Service Software as a Service Accelerate adoption of private clouds with highly integrated expert Platform as a Service systems Infrastructure as a Service Design Deploy Consume • Simplified experience • Built-in expertise • Integration by design 10 © 2012 IBM Corporation 96
  • 97. Accelerate IaaS cloud adoption using IBM PureFlex System & extend its capabilities with additional IBM SmartCloud Foundation offerings A client's existing IBM PureFlex IBM PureFlex System + infrastructure + IBM System IBM SmartCloud SmartCloud Foundation Foundation Extend with IBM SmartCloud Extend with enhanced Foundation monitoring, security & provisioning, usage & accounting, development tooling, hybrid integration, control desk, etc. E.g. IBM SmartCloud Entry, • Integrated hardware & virtualization E.g. IBM SmartCloud Provisioning Provisioning or Orchestrator • Multi-tenancy, isolation & resource • Robust image lifecycle pooling management and analytics • Fully integrated management • Virtual System Patterns • Self Service Provisioning • Virtual Application Patterns • Cloud administration • Image composition and library © 2012 IBM Corporation 97
  • 98. IBM PureApplication System Contains integrated ‘Platform as a Service’ capabilities IBM PureApplication Business Process as a Service Software as a Service System Platform system that is expert at deploying and Platform as a Service running applications for rapid time-to-value Infrastructure as a Service Design Deploy Consume • Simplified experience • Built-in expertise • Integration by design 38 © 2012 IBM Corporation 98
  • 99. Accelerate PaaS cloud adoption using IBM PureApplication System & extend its capabilities with IBM SmartCloud Foundation offerings Existing infrastructure + IBM PureApplication IBM PureApplication System + Middleware/Platform Services + IBM SmartCloud Foundation System IBM SmartCloud Foundation IBM Workload Deployer Middleware/Platform Serv ices Extend with IBM SmartCloud Foundation IBM PureApplication System cloud •Integrated hardw are, middlew are/platform E.g. IBM SmartCloud Entry, services and virtualization Eg. IBM SmartCloud Orchestrator •Multi-tenancy, isolation & resource pooling •Advanced automation and Provisioning or Orchestrator •Integrated management •Self Service Provisioning orchestration across •Cloud Administration heterogeneous systems and •Image Composition, Manipulation applications •Rapid, Scalable Provisioning •Image Library •Hybrid cloud support •Virtual System & Application Patterns 39 •Run book automationIBM Corporation © 2012 99