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- 1. Abhed Kulkarni
Globally Integrated Systems Technology (GIST)
abhed.kulkarni@in.ibm.com
9822683464
IBM PureSystems
A new family of expert integrated systems
© 2012 IBM Corporation
- 2. IBM Confidential
As part of our internal process, this document confirms you have or will receive access to confidential information
pertaining to PureSystems and reminds you of your obligations with respect to this information.
Project information is confidential and proprietary to IBM and may also include confidential information of other
companies involved in the Project. Project information may not be divulged to anyone, except as authorized by
Calista Redmond (the “IBM Contact”) or IBM Legal Counsel, nor used for any non-IBM or personal purposes. For
example, you may not disclose any Project information, including the name of the other company or companies
involved in the proposed transaction or IBM’s interest in such a transaction, to other IBM employees who have not
already been disclosed on this Project or to your spouse or domestic partner or other family members.
This notice also serves as a reminder that you may not buy, sell or speculate in the stock of the target company or
any company other than IBM involved in this potential transaction, nor advise others to trade or speculate in such
stock either for you or for themselves. Applicable government and industry regulators regularly request
information, including lists of any employees who have had access to Project information and the date of such
access as part of stock trading investigations related to public mergers and acquisitions.
You should be thoroughly familiar with IBM policy concerning confidential and proprietary information as set forth
in IBM's Business Conduct Guidelines, and as agreed to in the Agreement Regarding Confidential Information,
Intellectual Property and Other Matters (or similar agreement regarding confidential information) which you signed
upon commencement of employment with IBM. This notice is a reminder to you that failure to comply with IBM
Business Conduct Guidelines and/or the obligations contained in your confidentiality agreement, including those
described in this notice, may result in disciplinary actions including dismissal.
© 2012 IBM Corporation
2
- 3. Agenda
o What is IBM Pure System?
o IBM Pure System Overview
IBM Pure Flex System
IBM Pure Application System
o What is Pattern of expertise?
o STG Positioning of Pure System
o IBM Pure Systems Selling Scenarios
o Summary
© 2012 IBM Corporation
3
- 4. Agenda
o What is IBM Pure System?
o IBM Pure System Overview
IBM Pure Flex System
IBM Pure Application System
o What is Pattern of expertise?
o STG Positioning of Pure System
o IBM Pure Systems Selling Scenarios
o Summary
© 2012 IBM Corporation
4
- 5. On a Smarter Planet, technology innovation redefines industries
Law
Enforcement
Fraud
Prevention
Traffic
Control
Trading
© 2012 IBM Corporation
5
- 7. As IT moves to the strategic center of business
The model must shift to Smarter Computing
Business innovation
Smarter
Computing
Smarter with:
• Built-in expertise
• Ability to sense
and anticipate
• Systems of
engagement
Traditional
Computing
Technology Innovation
© 2012 IBM Corporation
7
- 9. Clients struggle to overcome barriers of time, cost and risk
Typical IT Project Time and Budget Top Causes of Project Delays
Phase Time (days) Budget Hardware
Troubleshooting and tuning 45%
Specify/design 73 - 96 14% - 16% production environment
Integration, configuration and testing 45%
Procure 57 - 112 19% - 21% of the infrastructure
Implement 74 – 93 12% Installation, cabling and network 29%
access for the environment
Configure/test 74 – 80 10% - 11%
Cluster & HA 66 – 104 11% - 12% Software
Integration, configuration and testing 41%
Backup 44 – 108 10% of applications
Integration, configuration and testing 35%
Tune 89 – 98 9% - 10% of middleware
Management 67 – 110 9 – 10% Configuration, build and deployment 34%
of applications
34% of new IT projects (US) deploy late
From a commissio ned study co nducte d by Forrester Co nsulti ng on b eh alf of IBM
© 2012 IBM Corporation
9 IBM Confidential to April 11, 2012
- 10. Clients have tried various approaches to close the gap
Client-tuned
Appliances Cloud
Systems
Benefits Flexibility Simplicity Agility
Control Rapid Deployment Elasticity
Challenges Time and
Shared
Expense Single Purpose
Dependence
Required
What if you could have the best of all three?
© 2012 IBM Corporation
10
- 11. The time has come for a new breed of systems
Systems with integrated expertise and built for cloud
Built-in Expertise Integration by
Capturing and Design
automating what Deeply integrating and
experts do – from tuning hardware and
the infrastructure software – in a ready-to-
patterns to the go workload optimized
application patterns system
Simplified Experience
Making every part of the IT lifecycle easier - with
integrated management of the entire system and a
broad open ecosystem of optimized solutions
© 2012 IBM Corporation
11
- 12. ANNOUNCING:
The world’s first family of expert integrated systems
© 2012 IBM Corporation
12
- 13. The first family of offerings designed for all three client approaches
Client-tuned Expert Integrated Expert Integrated
Systems Systems Systems
For clients who want to custom For clients who want pre- For clients who want pre-
build and tune configurations configured, pre-integrated integrated platform systems
to their specific requirements, infrastructure and management, tuned to the middleware stack.
as they might with today’s factory tuned from IBM, with Delivers Software as a Service
blades. Delivers optimum entry cloud management. (SaaS), and Platform as a
flexibility. Delivers Infrastructure as a Service (PaaS).
Service (IaaS).
Flexibility of client tuned, Simplicity of appliances, and the Agility©of cloud
2012 IBM Corporation
13
For IBM and IBM Business Partner Education Use Only
- 14. Agenda
o What is IBM Pure System?
o IBM Pure System Overview
IBM Pure Flex System
IBM Pure Application System
o What is Pattern of expertise?
o STG Positioning of Pure System
o IBM Pure Systems Selling Scenarios
o Summary
© 2012 IBM Corporation
14
- 15. Sell the elements, pre-integrated systems, or platform systems
Flex System (elements of IBM PureApplication
PureFlex) IBM PureFlex System System
Pre-configured, pre-integrated Pre-configured, pre-integrated
Chassis infrastructure systems with compute, platform systems with
14 half-wide bays
for nodes storage, networking, physical and middleware designed for
virtual management, and entry cloud transactional web applications
Compute management with and enabled for cloud with
Nodes integrated expertise. integrated expertise.
x86
Starting Point Configuration
Storage Node Configurations: Available:
V7000 Express Small
Expansion inside** Inf rastructure for small 96 Cores
or outside chassi s and midsize businesses 1.2 TB RAM
Medium
Management Standard
Inf rastructure for cloud 192 Cores
Node deployments 2.3 TB RAM
Optional and serv er consolidation Large
384 Cores
Enterprise
Networking Inf rastructure for large-
4.7 TB RAM
10/40GbE, FCoE**, scale deployments; Extra Large
IB, 8/16Gb FC highly redundant f or 608 Cores
resilient operations 7.3TB RAM
Expansion (POWER & x86)
PCIe (POWER & x86)
Storage
** Statement of Direction. IBM plans subject to change. © 2012 IBM Corporation
15
For IBM and IBM Business Partner Education Use Only
- 16. Chassis Designed for flexibility and future
advancements
© 2012 IBM Corporation
16
For IBM and IBM Business Partner Education Use Only
- 23. Compute Designed with Expertise
© 2012 IBM Corporation
23
For IBM and IBM Business Partner Education Use Only
- 25. Diverse offerings to match the diverse workloads
Compute
IBM Flex System x220
IBM Flex System x240
System Portfolio tuned to
workloads IBM Flex System p260
◊
System infrastructure
Reduce acquisition costs
IBM Flex System p460
through virtualization
consolidation
◊ IBM 2S PowerLinux
Maximum platform capability Compute Node
provides deployment
IBM Flex System x440
flexibility
IBM PCIe Expansion
Node
© 2012 IBM Corporation
25
For IBM and IBM Business Partner Education Use Only
- 26. >IBM Flex System x440 Compute Node
•Full Wide node
•4-socket Sandy Bridge-EP
© 2012 IBM Corporation
26
- 27. x86 Compute Node Positioning — 2012
x220 x240 x440
Virtualization & HPC
1 & 2-Socket Enterprise 2-Socket 4-Socket
Positioning Infrastructure and Entry Enterprise business and Mainstream Database and
Virtualization Mainstream Virtualization High-end Virtualization
Specs Standard Width, Standard Width, Double Width,
2 Socket, 16 cores 2 Socket, 16 cores 4S, 32 cores
12 DIMMs, 384GB 24DIMMs, 768GB 48 DIMMs, 1.5TB
2x2.5” HS SATA/SAS 2x 2.5” HS SATA/SAS 2x 2.5” HS SATA/SAS
HDD/SSDs HDD/SSDs HDD/SSDs
Workloads Infrastructure apps Broad enterprise applications High-end Virtualization
Small office / retail Does many things very well Memory-intensive and heavy
Rack-to-blade migration (workhorse) IO workloads
Low-density virtualization
Key Features Lowest absolute power for Balanced proc, memory, Maximum memory density
Compute Node storage, & I/O Integrated Virtual Fabric
Performance/watt leadership models
Hot-swap drives
Virtualization Single App, < 20 VMs per 20-40 VMs per server > 40 VMs per server
Positioning server
© 2012 IBM Corporation
27
For IBM and IBM Business Partner Education Use Only
- 28. Introducing Flex System x220
Compute
Entry cost optimized compute, designed for
energy-efficiency, ideal for native and point
Standard Width compute application workloads
node
◊
System infrastructure
2-socket based on Intel E5-
12x LP DIMMs
2400 series processor
◊
12 LP DDR3 DIMMs /
1333MHz / 1600MHz
◊
1Gb base with FoD to 10Gb
◊
2 hot swap 2.5” SAS/SATA 2x IO Mezzanine
Cards
SSDs or HDDs
2x Hot Swap, Small 2x Intel E3 1200
Form Factor HDDs Processors
© 2012 IBM Corporation
28
For IBM and IBM Business Partner Education Use Only
- 29. Flex System x220 Planar View Broadcom LOM
Periscope
Mezz1
DIMM 7-12
IMM
BP CPU2 CPU1
USB#2
Mezz2
DIMM 1-6
ETE
uEFI
USB #1
© 2012 IBM Corporation
29
For IBM and IBM Business Partner Education Use Only
- 30. Flex System x440 Planar View
4S CPUs
4x IO Mezzanine
2x Hot
Swap
Cards
Front
Small 48x LP DIMMs
Form
Factor
HDDs
4S CPUs
© 2012 IBM Corporation
30
For IBM and IBM Business Partner Education Use Only
- 31. Flex System PCIe Expansion Node
Compute IBM PCIe
Expansion
Node
• A new I/O Expansion Node
• Industry standard PCIe cards
• Additional Next Generation Platform fabric I/O
Utilize high-capacity, flash • Graphics, Storage, and I/O adapters
based storage to PCIe Full
System infrastructure
significantly boost Width, Full
transaction based workloads PCIe Bridge Chip Height Slots
2 Extra (2) PCIe Low
◊
Utilize high performance Mez slots Profile Slots
(2)
GPUs to boost
computationally capabilities
◊
Enable attachment of
external drive enclosures
◊
Tap all available I/O of
modern CPU architectures
PCIe Adapters load from front
© 2012 IBM Corporation
31
For IBM and IBM Business Partner Education Use Only
- 32. Flex System x240 pictured with PCIe Expansion Node
2 Extra PCIe Bridge PCIe Full Width, Full
Mezz slots Chip Height Slots (x2)
Interposer
Cable PCIe Low
Profile Slots
(x2)
PEN Attached to
Compute Node
Compute Node
© 2012 IBM Corporation
32
For IBM and IBM Business Partner Education Use Only
- 33. Flex System PCIe Expansion Node Adapters
© 2012 IBM Corporation
33
For IBM and IBM Business Partner Education Use Only
- 53. The small configuration has 6 Intel x86 compute nodes with 16 cores
per node (16 cores in each compute node come from two Intel Romley
8-core Sandy Bridge sockets) with a total of 96 cores (which is 16 x 6
= 96 cores); and 256GB RAM per compute node with total of 1.5TB
(which is 6 x 256 = 1.5TB).
The medium configuration has 12 compute nodes with a total of 192
cores (16 x 12 = 192 cores); and 256GB RAM per compute node with
total of 3.1TB (12 x 256 = 2.3TB).
The large configuration has 24 compute nodes with a total of 384
cores (16 x 24 = 384 cores); and 256GB RAM per compute node with
total of 6.1TB (24 times 256 = 6.1TB).
The high performance configuration has 38 compute modes with a
total of 608 cores (16 x 38 = 608 cores); and 256GB RAM per
compute node with total of 9.7TB (38 x 256 = 9.7TB).
© 2012 IBM Corporation
53
- 57. Agenda
o What is IBM Pure System?
o IBM Pure System Overview
IBM Pure Flex System
IBM Pure Application System
o What is Pattern of expertise?
o STG Positioning of Pure System
o IBM Pure Systems Selling Scenarios
o Summary
© 2012 IBM Corporation
57
- 58. PureSystems Patterns of Expertise
What are “Patterns of Expertise”?
• Patterns of Expertise are definable, repeatable steps done by experts from a field to achieve
the optimal outcome, accomplish the task faster, and eliminate errors.
An ordinary, everyday example of a pattern of expertise would be the recipe for chocolate chip
cookies. It tells you precisely how much sugar, flour, milk and chips to mix in, and how long to
bake them and how long to let them cool.
How are Patterns of Expertise integrated into PureSystems?
• Patterns of Expertise are integrated by developing the expert steps, then codifying them into
executable pieces of data the system can use, such as script files, provisioning rules, and
application deployment steps. The client can simply select the task to be done, and the
integrated pattern executes the steps.
A common example of an integrated pattern of expertise, would be the pre-made cookie dough
you keep in the refrigerator. The measuring and mixing is done for you. All you need to do is
pop them into the oven, and pour a glass of milk.
What types of Patterns of Expertise are integrated into PureSystems?
• We have integrated three types of patterns, all designed to help clients manage their system
and reduce costs. They are Infrastructure, Platform, and Application patterns. And we’re
developing more patterns for the future.
In addition to IBM, many of the leading ISV’s are optimizing their applications on PureSystems
by developing deployment patterns. This will make it easy for clients to select, install,
provision and deploy those applications, saving time and money, while reducing errors.
© 2012 IBM Corporation
58
- 59. Positioning IBM PureSystems “patterns of expertise”
Samples of the three types of patterns
IBM PureFlex System IBM PureApplication
Pre-integrated servers, storage, System
networking, virtualization and Pre-integrated middleware
management and infrastructure
Application Patterns • ISV applications (e.g., SAP CRM)
Business application
expertise • Business intelligence
• Web experience
• Demand driven elasticity
Platform Patterns ISV or • Simplified system setup and install
Expertise across the Client • Policy-based system management
middleware and Tuned • Simplified application migration
infrastructure Platform • Web application deployment
• Transactional database deployment
• Data mart deployment
Infrastructure Patterns • Provisioning and automation
Expertise across the • Storage system optimization
compute resources • Scalability and upgradability
Included with system purchase Available in catalog
© 2012 IBM Corporation
59
- 60. IBM PureSystems “patterns of expertise”
Patterns of Expertise: Proven best practices and expertise for complex
tasks learned from decades of client and partner engagements that are captured,
lab tested and optimized and then built into the system
Patterns deliver superior results:
• Agility: Faster time-to-value
• Efficiency: Reduced costs and resources
• Simplicity: Simpler skills requirements
• Control: Lower risk and errors
Through unmatched expertise in:
• System design • High availability
• Infrastructure management and scalability
• Application deployment • Security
• Data management • Storage optimization
• Datacenter management • Networking
• Application management • Cloud
© 2012 IBM Corporation
60
- 61. IBM PureSystems “patterns of expertise”
Example: Web Application Deployment Pattern
Captures:
• IBM’s decades of experience in helping clients design, build and
deploy new business applications
What is it?
• Codified best practices for presetting configuration options by type of selected
Web application (e.g., high availability, high security, etc.)
What do you do?
• Bring your data and application code, select the type of application you
want and everything else is handled for you in the background
What do you NOT have to do?
• Understand the interdependencies and connections between your database,
application server, management, security, and the rest of the middleware
• Manually engage in the real-time management of your infrastructure
Result: Speed deployment of Web applications by 20-30x!
© 2012 IBM Corporation
61
Clients have experienced 20-30x faster application deployments with IBM's patterns of expertise which are included in IBM PureSystems AS
- 62. IBM PureSystems extensible with “patterns of expertise”
Including built-in cloud capabilities
IBM PureFlex IBM PureApplication
System System
100+ ISV business applications
Available
Application Patterns Images Business intelligence
Available patterns available for through
from IBM and Business process management PureSystems
client tuning
Partners Web experience (Portal) Centre
More to come in 2012…
Images
Platform Patterns Web application deployment
available for
Expertise across the client tuning Database deployment
middleware and
infrastructure
Cloud platform management
Built-in
with
Provisioning flexibility
Infrastructure expertise
across the compute Storage optimization
resources Scalability
Upgradability
© 2012 IBM Corporation
62
- 63. Agenda
o What is IBM Pure System?
o IBM Pure System Overview
IBM Pure Flex System
IBM Pure Application System
o What is Pattern of expertise?
o STG Positioning of Pure System
o IBM Pure Systems Selling Scenarios
o Summary
© 2012 IBM Corporation
63
- 69. Agenda
o What is IBM Pure System?
o IBM Pure System Overview
IBM Pure Flex System
IBM Pure Application System
o What is Pattern of expertise?
o STG Positioning of Pure System
o IBM Pure Systems Selling Scenarios
o Summary
© 2012 IBM Corporation
69
- 76. Accelerate your journey to cloud while protecting existing investments
Foundation
Platform as a Service Technologies
Application Application Application Application Integration
Lifecycle Resourc es Environments Management
Infrastructure as a Service Technologies
Infrastructure Management Availability and Security and Usage and
Platform and Administration Perform ance Compliance Accounting
• Rapid cloud adoption with new IBM PureSystems offerings
• Seamlessly integrate with existing IBM SmartCloud Foundation based cloud
• Further extend with IBM SmartCloud Foundation and IBM SmartCloud Services
© 2012 IBM Corporation
76
- 78. Project PureSystems provide System Integrators with new
service opportunities while lowering engagement risk and
enhancing project time to value.
New Opportunities Lower risk
Faster time to value Increased Customer Sat
© 2012 IBM Corporation
78
- 79. New Opportunities
$57B Lift/Shift market opportunity through 2015
• The hardware & software market opportunity for migration to the appliance and workload
optimized system space estimated at $57B through 2015.
• This number does not include services revenue!!!
Quickly deploy cloud solution and data center optimization solutions
Strategy and implementation services around building/using virtual systems, virtual application and
application patterns.
• Virtual applications are built on Open Virtualization Framework and be deployed beyond IBM
PureSystems
• Virtual applications and application patterns can be deployed in PureApplication systems and
IBM Smart Cloud
Deploy application frameworks as application patterns
• Enhance repeatable frameworks use and deployment
Resale and joint go to market opportunities with IBM
• Leverage IBM Solution Business Proposals
© 2012 IBM Corporation
79
- 80. Lower risk / shorter time to value
• PureSystem integration and built in intelligence reduces operations failures
Most system failures are caused by operation errors.
Application patterns ensure applications are deployed right the first time with correct levels of service and
optimal performance.
Less time spent waiting for new systems
• New systems come in pre-installed and ready to be used
• Automated deployment of virtual systems and applications – without requiring a cloud
Less time worrying about designing, testing and deploying solutions
• Built in automation and intelligence ensures optimal application deployment.
© 2012 IBM Corporation
80
- 81. Increased Customer Satisfaction
Increased on time project deployments.
Better performance through built in expertise and turning of middleware.
High availability through intelligent deployment of virtual servers and automated balancing
and error recovery.
Reduced operation complexity
Less project time and cost spent on low level infrastructure activities and more on high value
business/application efforts
© 2012 IBM Corporation
81
- 82. Extensibility from the broadest ecosystem is made easy
New IBM PureSystems Centre:
Gain access to a broad community
of IBM and certified partner
expertise
Download optimized, deployable
application patterns from 100+
leading ISV partners
Search by solution area, industry or
system
Also run your existing
applications today*
© 2012 IBM Corporation
82
The SAP logo is a trademark or register ed tradema rk of SAP AG in Germany and
sev eral other countries and is reproduced with the permission of SAP AG. * Unix/Linux and Wi ndows applicati ons
- 83. Agenda
o What is IBM Pure System?
o IBM Pure System Overview
IBM Pure Flex System
IBM Pure Application System
o What is Pattern of expertise?
o STG Positioning of Pure System
o IBM Pure Systems Selling Scenarios
o Summary
© 2012 IBM Corporation
83
- 84. 100 years of experience delivering essential IT
• 19 years as top U.S. patent recipient
• Since the beginning of 2000, we’ve spent
nearly $70 billion in research and development
• 250k technical experts worldwide
• Market leading systems and software
• Global financing with flexible payment options
• Commitment to open standards
• Broad open ecosystem of 120k partners
© 2012 IBM Corporation
84
- 85. Take the next step….
Prove the value and begin your
journey with IBM PureSystems:
Visit www.ibm.com/puresystems to learn more
Join the conversation about this new category
of computing:
Twitter: @IBM PureSystems
Hashtag: #IBMPureSystems or #expertintsys
YouTube Channel: expertintegratedsys
Blog: expertintegratedsystemsblog.com
© International Business Machines Corporation 2012
International Business Machines Corporation New Orchard Road Armonk, NY 10504
IBM, the IBM logo, PureSystems, PureFlex, PureApplication and ibm.com are trademarks of International
Business Machines Corporation, registered in many jurisdictions worldwide.
A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml © 2012 IBM Corporation
85 All rights reserved. © 2012 IBM Corporation
- 87. Legal Disclaim er
• © IBM Corporation 2011. All Rights Reser ved.
• The information c ontained i n this publicati on is provided for informational pur pos es onl y. While efforts were made to verify the compl eteness and accur ac y of the i nfor mati on c ontained
in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current pr oduct plans and s trateg y, which are
subjec t to change by IBM without notice. IBM s hall not be responsibl e for any damages arising out of the use of, or otherwise related to, this publication or any other materials. N othi ng
contained i n this publicati on is i ntended to, nor shall have the effect of, creating any warranties or repres entati ons from IBM or its suppliers or licens ors, or altering the terms and
conditions of the applicable licens e agreement governing the us e of IBM software.
• References i n this pres entati on to IBM produc ts, programs, or ser vices do not i mpl y that they will be availabl e in all countries in whic h IBM operates. Product rel eas e dates and/or
capabilities referenced in this presentation may c hange at any ti me at IBM’s sole discreti on bas ed on mar ket opportuniti es or other factors, and are not intended to be a commitment to
future pr oduct or featur e availability in any way. Nothing contained in these materials is i ntended to, nor shall have the effect of, stating or i mpl ying that any ac tiviti es undertaken by
you will result i n any s pecific s ales, r evenue growth or other res ults.
• If the text contai ns performanc e statistics or refer enc es to benc hmar ks, ins ert the following language; other wise del ete:
Perfor mance is bas ed on meas urements and pr ojections using standard IBM benc hmarks in a controlled environment. The actual throughput or performance that any us er will
experience will var y dependi ng upon many factors, incl uding c onsiderations s uch as the amount of multiprogramming in the user's job stream, the I/O c onfigurati on, the storage
configurati on, and the wor kload process ed. T herefore, no ass uranc e c an be given that an indi vidual us er will achieve res ults similar to thos e stated her e.
• If the text includes any customer examples, please confirm we have prior written approval from suc h c ustomer and ins ert the following language; otherwise del ete:
All customer examples described are presented as illustrati ons of how those c ustomers have used IBM products and the res ults they may have achi eved. Actual environmental cos ts
and performanc e c harac teristics may vary by c ustomer.
• Pleas e review text for proper trademar k attribution of IBM products. At first us e, eac h product name must be the full name and include appropriate trademark s ymbols (e.g., IBM
Lotus® Sameti me® Unyte™). Subsequent referenc es c an drop “IBM” but s hould incl ude the proper brandi ng (e.g., Lotus Sameti me Gateway, or WebSpher e Applicati on Ser ver).
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your pr esentation. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domi no, Quic kr, Sametime, WebSphere, UC2, Partner World and Lotusphere are trademar ks of International
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• If you reference Adobe® in the text, please mar k the first us e and include the following; otherwise delete:
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Java and all Java-based tr ademarks are trademar ks of Sun Micros ystems , Inc. in the United States , other countries, or both.
• If you reference Microsoft® and/or Windows® in the text, pleas e mar k the first us e and include the following, as applicable; otherwis e delete:
Microsoft and Windows are tr ademarks of Microsoft C orporation in the United States, other c ountries, or both.
• If you reference Intel® and/or any of the following Intel products in the text, pleas e mar k the first us e and include those that you us e as follows; other wise delete:
Intel, Intel C entrino, Cel eron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademar ks or registered trademar ks of Intel Corpor ation or its s ubsi diaries in the United States and
other countries .
• If you reference UNIX® in the text, pleas e mar k the first us e and include the followi ng; other wise del ete:
UNIX is a registered tr ademark of The Open Group i n the U nited States and other c ountries.
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Linux is a register ed trademark of Linus T orvalds in the United States, other countries , or both. Other company, pr oduct, or ser vice names may be trademarks or s ervice marks of
others.
• If the text/graphics incl ude screens hots , no actual IBM employee names may be used (even your own), if your screenshots incl ude fictitious c ompany names (e.g., Renovations, Z eta
Bank, Ac me) please update and ins ert the following; otherwis e delete: All references to [ins ert fictitious c ompany name] refer to a fictiti ous c ompany and ar e us ed for illustration
purposes onl y.
© 2012 IBM Corporation
87
- 89. Typical IT lifecycle process incurs cost, time, and risk
Up & Running
Specify/Design
Takes 2-3 months for an IT infrastructure system Ongoing Effort
Procure Customize/Tune
Software & hardware ordered separately
Meeting SLAs requires customization and
taking 1-3 months
ongoing tuning
Integrate
Components arrive as “bag of parts”
Scale
requiring months of integration, Lack of dynamic elasticity results in
configuration & optimization cumbersome re-allocation of resources
Deploy Manage
Can take weeks to months Managing and monitoring with multiple
tools is time consuming
Maintain
Separate fixes require separate testing
Development Operations Upgrade
Months to plan, procure and test with the
Provision potential for hours or days of downtime
Up to a month or more for a development or test environment
Configure
Configuration and customization of pre-packaged components is error prone *Durations take f rom a commissioned
study conducted by Forrester Consulting
and can take months on behalf of IBM
© 2012 IBM Corporation
89
- 90. Smarter Planet opens a new era for Information Technology
Process-Centric era Information-Centric era
Business processes automation Real-time pattern based action
Focused on bottom-line improvement Focused on top-line growth through
through SG&A reduction revenue acquisition
Typically long business cycle Reactive for shorter product cycles
Terabytes of largely structured data Zettabytes of largely unstructured data
© 2012 IBM Corporation
90
- 91. What are today’s pressures and realities
Consumerization
• Mobility
• Social business
• Iterative solutions
Business Demands IT Needs
• Address opportunities • Deliver new
more quickly capabilities faster
• Drive business • Shift resources from
innovation maintenance to
• Leverage technology transformation
more strategically • Control growing
complexity
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- 92. IBM PureFlex System: Expert at sensing and anticipating IT resource needs
Built-in Expertise Integration by Design Simplified Experience
Infrastructure patterns and self- A complete system that is cloud- Management integration and
optimizing technology for ready, more secure and designed choice at every step make IT
superior IT economics. from the start to work together easier
• Infrastructure patterns gained from • “Scale in” integrated design • All IT components managed from a
tens of thousands of data center reduces implementation to as little as single pane of glass to reduce
optimizations help lower management a day vs weeks and enables operating costs up to 80%.
costs by up to 53% and provisioning payback in as little as 9 months.
times by up to 98% • Choice of Power 7 and x86
•Integrated Cloud technology allows computing, support of 4 Operating
• Virtualization expertise allows systems and 4 Hypervisors to avoid
provisioning of new services in
thousands of virtual machines in a minutes vs hours or days, improving expensive and risky migrations.
single system to double system
business flexibility and reducing cost
utilization and reduces cores for of Cloud deployment by up to 52% • Over 10,000 Power applications
software licensing by 70% and tens of thousands of x86
• IBM Enterprise class design with applications. Over one hundred
• Storage analytics enable self-
built in security, no single point of ISVs optimized for PureSystems for
optimizing data placement to improve
failure and future technology higher performance and better
performance up to 200% and lower
upgradeability. support
storage costs up to 45%
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- 93. IBM PureApplication System: Expert at deploying & running applications
Built-in Expertise Integration by Design Simplified Experience
Capture and automate what Deeply integrate and tune hardware Make every part of the IT lifecycle
experts do – infrastructure and and software – a secure, built for cloud, easier - integrated management and
application expertise enhance ready-to-go workload optimized platform an open solution ecosystem broadens
application time to value system choice
• ‘Patterns of Expertise’ pre- • ‘Scale in’ integrated provisioning, • ‘Single pane of glass’ view from
integrated, out-of-the box IBM and elasticity and virtualization reduces the infrastructure up through the
Partner patterns for deploying cost and required management application platform – designed
application workloads based on time by up to 55% to be up & running in 4 hours*,
proven best practices and expertise not 4 months
• Zero system downtime for capacity
• Open and extensible with tools to upgrades, system maintenance, • Online catalog with 80+ certified,
capture your own patterns of software updates can result in 98% optimized pattern solutions from
expertise, designed to deploy new fewer unplanned outages* a broad, open ecosystem
applications 20-30X faster* than
traditional approaches • Integrated analytics to optimize • Built-in workload management,
database query performance and integrated system monitoring and
• Application patterns can adaptive database compression maintenance can drive up to 55%
encapsulate failover, load that can provide 7x or greater reduction in operation costs*
balancing, and security features, overall space savings*
reducing security management by
51% and change management by
53%*
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* Based on internal test and client experie nces of existing IBM capabilities leverage d in PureApplic ation Systems. Results may not be typical and will vary based on actual configuratio n, applicatio ns, and other variables in a prod uction environme nt.
- 94. Seamlessly integrate IBM PureFlex System and IBM PureApplication
System into your SmartCloud enabled datacenter
Service Service Planning, Service
Service
Deployment &
Integrate
Availability & Support & Security PureFlex System
Assurance Maintenance Optimization
and PureApplication
•Monitoring •Licensing/Metering •Identity & Access •Automation System into broader
•Backup & Recovery •Change & Config Mgmt Mgmt •Provisioning
•Event Management •Asset Management •Server & Endpoint •Configuration cross data center
•Business Service •Incident Management Security •Workload service
Mgmt •Network Security Optimization
management and
Extend with
IBM SmartCloud Foundation additional
IBM SmartCloud data center-wide cloud
Foundation cloud capabilities and
resources from
IBM PureApplication
IBM PureFlex System cloud SmartCloud
System cloud
IBM SmartCloud Foundation and
Foundation cloud SmartCloud
Services offerings
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- 95. IBM SmartCloud Services and IBM PureFlex System and
PureApplication System
Gain flexibility and choice and enhance your cloud adoption and delivery
Cost-optimized hybrid cloud computing
Run vital applications across IBM PureFlex System, IBM PureApplication System and IBM
SmartCloud Services based on application requirements
Managed Backup
Manage your risk through comprehensive data backup & recovery with IBM SmartCloud
Managed Backup
Application development and testing flexibility
Develop on IBM SmartCloud Services and deploy to IBM PureFlex System or IBM
PureApplication System
Private Cloud Public Cloud
CAPEX OPEX
Client-managed Service IBM-managed Service
Level Agreements Level Agreements
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- 96. IBM PureFlex System
Contains Integrated Infrastructure as a Service capabilities
IBM PureFlex System
Business Process as a Service
Software as a Service Accelerate adoption of
private clouds with highly
integrated expert
Platform as a Service systems
Infrastructure as a Service
Design Deploy Consume
• Simplified experience
• Built-in expertise
• Integration by design 10
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- 97. Accelerate IaaS cloud adoption using IBM PureFlex System & extend
its capabilities with additional IBM SmartCloud Foundation offerings
A client's existing IBM PureFlex IBM PureFlex System +
infrastructure + IBM System IBM SmartCloud
SmartCloud Foundation Foundation
Extend with IBM
SmartCloud Extend with enhanced
Foundation monitoring, security &
provisioning, usage &
accounting,
development tooling,
hybrid integration,
control desk, etc.
E.g. IBM SmartCloud Entry, • Integrated hardware & virtualization E.g. IBM SmartCloud Provisioning
Provisioning or Orchestrator • Multi-tenancy, isolation & resource • Robust image lifecycle
pooling management and analytics
• Fully integrated management • Virtual System Patterns
• Self Service Provisioning • Virtual Application Patterns
• Cloud administration
• Image composition and library © 2012 IBM Corporation
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- 98. IBM PureApplication System
Contains integrated ‘Platform as a Service’ capabilities
IBM PureApplication
Business Process as a Service
Software as a Service
System
Platform system that is
expert at deploying and
Platform as a Service running applications for
rapid time-to-value
Infrastructure as a Service
Design Deploy Consume
• Simplified experience
• Built-in expertise
• Integration by design 38
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- 99. Accelerate PaaS cloud adoption using IBM PureApplication System &
extend its capabilities with IBM SmartCloud Foundation offerings
Existing infrastructure + IBM PureApplication IBM PureApplication System +
Middleware/Platform Services +
IBM SmartCloud Foundation
System IBM SmartCloud Foundation
IBM Workload Deployer
Middleware/Platform Serv ices
Extend with IBM
SmartCloud
Foundation IBM
PureApplication
System cloud
•Integrated hardw are, middlew are/platform
E.g. IBM SmartCloud Entry, services and virtualization Eg. IBM SmartCloud Orchestrator
•Multi-tenancy, isolation & resource pooling •Advanced automation and
Provisioning or Orchestrator •Integrated management
•Self Service Provisioning orchestration across
•Cloud Administration heterogeneous systems and
•Image Composition, Manipulation applications
•Rapid, Scalable Provisioning
•Image Library •Hybrid cloud support
•Virtual System & Application Patterns
39
•Run book automationIBM Corporation
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