1. Questionnaire:
1. Do you wear handloom sarees?
Yes
No
2. What type of handloom sarees do you prefer to wear?
Maheshwari
Paithani
Fulkari
Chanderi
Bhagalpuri
Banarasi
Kanjiwaram
Kota
Any other
Please specify -
3. Do you know about the traditional handloom textile of
Maharashtra (paithani)?
Yes
No
If yes then,
2. 4. From which source you came to know about paithani sarees?
Friends & Family
Television
Newspapers & magazines
Internet
Any other
5. What do you find very appealing in paithani sarees?
Color
Design
Fabric
Prints
Above all
6. Which colors and prints you like the most in these sarees?
Colors Prints
Red Peacock
orange lotus
Green Asawali vase
Fuchsia Musical
Instruments
Deep purple Mango
Deep teal Parrot
Magenta Swan
3. 7. What price are you willing to pay for a paithani saree?
5,000 – 10,000
10,000 – 20,000
20,000 – 50,000
50,000 – 1,00,000
Above 1,00,000
8. Consumer perception about the product (paithani sarees?):
Product
attributes
Highly
satisfactory
Satisfactory None Non-
satisfactory
Highly non-
satisfactory
Product
quality
Product
style
Product
design
Product
durability
Product
price
Black Earthen pots
Golden yellow Paisley butti
Off white Round butti
