Modern SEO Techniques by Abhishek Jain
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Modern SEO Techniques that will you rank you website higher in Search Engine such as Google. These techniques can led you to make higher sales through your online business cart.
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Modern SEO Techniques by Abhishek Jain
- 2. Agenda • What is a Search Engine? • Examples of popular Search Engines • Search Engines statistics • Why is Search Engine marketing important? • Steps to developing a good SEO strategy • Ranking factors • Social Media Optimization •Conclusion
- 3. Examples popular Search Engines
- 5. How Do Search Engines Work? Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real- time) Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors
- 6. Important? 80% of consumers find your website by first writing a query into a box on a search engine (Google, Yahoo, Bing) 90% choose a site listed on the first page 85% of all traffic on the internet is referred to by search engines The top three organic positions receive 59% percent of user clicks. Cost-effective advertising Clear and measurable ROI Operates under this assumption: More (relevant) traffic + Good Conversions Rate = More Sales/Leads
- 8. What is SEO? SEO = Search Engine Optimization Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms. Refers to the “industry” that has been created regarding using keyword searching a means of increasing relevant traffic to a website
- 9. A good SEO strategy: Research desirable keywords and search phrases (GZS, Psyche and Crazy, Am I Psyche?) Identify search phrases to target (should be relevant to business/market, obtainable and profitable) “Clean” and optimize a website’s HTML code. Help in writing copy to appeal to both search engines and actual website visitors Study competitors (competing websites) and search engines Implement a quality link building campaign Add Quality content Constant monitoring of rankings for targeted search terms
- 10. What a Search Engine Sees View > Source (HTML code)
- 11. Ranking factors On-Page Factors (Code & Content) 1. Content, Content, Content (Body text) <body> 2. Keyword frequency & density 3. Meta Title, Meta Keywords, Description 4. ALT image tags Off-Page Factors 1. Social Bookmarking 2. Blog Commenting 3. Article Submission 4. Social Media Optimization
- 12. Meta Title, Meta Keywords, Description
- 13. ALT Tag for Images
- 14. Social Media Optimization Social Media is the most important part of SEO as this is our Social image on the web… Social Media Sites such as Facebok, Twitter, Linkedin, Google+, Pinterest, We Heart it are the sites where we can put up our website and socialize with the real time users…. Social Media possess about 80% of we users and this is the best and real time marketplace in today’s era…
- 15. Create Your Facebook Company Fan Page
- 16. Create your Twitter Profile
- 17. Show Yourself on Pinterest
- 18. Conclusion: With all these efforts of On Page SEO, Off Page SEO and Social Media Optimization , we can be on the first page of Google or any other search engine which our main aim and goal of our Website so as to generate maximum traffic.
- 19. QUESTIONS ?Mail us at: 786abhishekjain@gmail.com (www.amipsyche.com)