1. The Product Hierarchy Of Nestle’
Need Family : The need family of Nestle is “Health” Good
Food Good life.
Product Family: The product family of Nestle is Health
Care.
3. Product Class or Product Category:
Nestle Put all the Product in one class which related to
each other under one Product Category.
Prepared Dishes
MAGGI 2-MINUTE Noodles
MAGGI Dumdaar Noodles
MAGGI Bhuna Masala
MAGGI CUPPA MANIA
MAGGI Healthy Soups
MAGGI MAGIC Cubes
MAGGI Masala-ae-Magic
MAGGI Noodletz
MAGGI Sauces
MAGGI Pichkoo
MAGGI Vegetable Atta Noodles
MAGGI Vegetable Multigrainz Noodles
MAGGI Imli Pichkoo Sauce
4. Product Types: Nestle has different Product types in
Chocolate.
NESTLÉ DARK CHOCOLATE
NESTLÉ DARK CHOCOLATE Dry Fruits
NESTLÉ Fudges
NESTLÉ SELECTIONS Fine Chocolates
NESTLÉ SELECTIONS Panned Dry Fruits
NESTLÉ KITKAT
NESTLÉ BAR-ONE
NESTLÉ MUNCH
NESTLÉ MUNCH POP CHOC
NESTLÉ Milk Chocolate
NESTLÉ MILKYBAR
NESTLÉ MILKYBAR CHOO
NESTLÉ MILKYBAR Crispy Wafer
Item :
Nestle has 5 variant of coffee and available in 4 size.
So the Nestle has 5*4=20 items in Coffee.
5. Neslte
Milk Products and Chocolates and
Nutrition Beverages Prepared Dishes
Confectionery
NESTLÉ NESCAFÉ MAGGI 2- NESTLÉ DARK
MILKMAID CLASSIC MINUTE CHOCOLATE
NESCAFÉ My MAGGI NESTLÉ DARK
NESTLÉ a+ milk
First Cup Dumdaar CHOCOLATE
NESTLÉ ACTIPLUS NESCAFÉ
Probiotic Dahi MAGGI Bhuna
CAPPUCCINO NESTLÉ Fudges
Masala
NESTLÉ EVERYDAY NESCAFÉ NESTLÉ
MAGGI CUPPA
Dairy Whitener SUNRISE SELECTIONS Fine
Premium
MANIA Chocolates
NESTLÉ
NESTLÉ NESCAFÉ MAGGI Healthy
SELECTIONS
EVERYDAY Ghee SUNRISE Soups Panned Dry
NESTLÉ MAGGI MAGIC
NESTLÉ KITKAT
MILKMAID Cubes
NESTLÉ NESLAC MAGGI NESTLÉ BAR-
Masala-ae- ONE
MAGGI NESTLÉ
NESTLÉ Slim Dahi
Noodletz MUNCH
NESTLÉ
NESTLÉ Slim Milk MAGGI Pichkoo
MUNCH POP
MAGGI NESTLÉ Milk
Vegetable Atta Chocolate
MAGGI Vegetable
NESTLÉ
Multigrainz
Noodles MILKYBAR
MAGGI Imli NESTLÉ
Pichkoo Sauce MILKYBAR
NESTLÉ
MAGGI Pazzta
MILKYBAR