Crossing The Chasm

Crossing the Chasm Abhishek Nag Applications Engineer Duration : 60 minutes

About the book ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is a market? ,[object Object],[object Object],[object Object],[object Object]

The Technology Adoption Life Cycle (Pre Chasm)

Psychographic profile – ‘Innovators’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Psychographic profile – ‘Early Adopters’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Psychographic profile – ‘The Early Majority’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Psychographic profile – ‘The Late Majority’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Psychographic profile – ‘The Laggards’ ,[object Object],[object Object],[object Object],[object Object],[object Object]

So, what went wrong in the TALC model?

Why is there a chasm? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fighting ones way into the mainstream ,[object Object],[object Object],[object Object],[object Object],[object Object]

Niche market vs. sales – driven strategy ,[object Object],[object Object],[object Object],[object Object]

Applications vs. platform (the challenge for NI) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target the point of attack ,[object Object],[object Object],[object Object]

Assemble the invasion force ,[object Object],Generic Product Expected Product Augmented Product Potential Product

Assemble the invasion force ,[object Object],Generic Product (DAQ) Expected Product (Datalogging S/W) Augmented Product Potential Product

Assemble the invasion force ,[object Object],Generic Product (DAQ) Expected Product (Datalogging S/W) Augmented Product (LabVIEW) Potential Product

Assemble the invasion force ,[object Object],Generic Product (DAQ) Expected Product (Datalogging S/W) Augmented Product (LabVIEW) Potential Product (Systems Solutions, Alliance Members etc.)

Define the battle Interest Attitude

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Launch the invasion – distribution and pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Direct Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Direct Sales (preconditions) ,[object Object],[object Object],[object Object]

Retails Sales ,[object Object],[object Object],[object Object],[object Object],[object Object]

VARs and OEMs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Companion books ,[object Object],[object Object]

Crossing The Chasm

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