An introductory session to agricultural entrepreneurship will feature successful agripreneurs/industry leaders talking about how they achieved their dreams. Lessons on entrepreneurship, skills and qualities that an entrepreneur should have and the support system required for entrepreneurship will be the take home lessons from this session.
RSA Conference Exhibitor List 2024 - Exhibitors Data
Whiteball revolution
1. WHITE BALL REVOLUTION
A socio economic
transformation through
productive participation &
AGRO BASED
INDUSTRIALISATION
Satyajit Singh
2. WHY MAKHANA ?
ECONOMIC IMPORTANCE
BIHAR -- 90% OF THE WORLD PRODUCE
AREA -- 75000 HECTARES
DISTRICTS ---- 8
(Madhubani,Darbhanga,Samastipur,,supaul,Madhepura,sahars
a,purnea,katihar)
POPULATION --- 50000 FAMILY
CROP PRODUCTION – 50000 --–75000 Tons /Annum
CROP VALUE -- 1500 CRORE / ANNUM/APX
AGRICULTURE REMAINS THE CENTRAL TO BIHAR
GROWTH AND POVERTY REDUCTION AGENDA
3. WHY MAKHANA ?
SOCIAL IMPORTANCE
FARMING BY MOST DEPRIVED SECTIONS OF
THE SOCIETY (FISHERMAN COMMUNITY )
FAMILY ENGAGEMENT WILL BE ENSURED FOR
9 MONTHS IN A YEAR
EMPOWERMENT THROUGH ECONOMIC GAIN /
TRAINING
RURAL MIGRATION A MAJOR PROBLEM OF
BIHAR TO SOME EXTENT CAN BE CHECKED
PURCHASING POWER WILL GROW /BETTER
PRICE REALISATION FROM 45 TO 235 RS/K.G.
4. WHY MAKHANA ?
NUTRITIONAL VALUE
ORGANIC PRODUCE
FAT FREE
HIGH PROTEIN VALUE 14%
362 K CAL / 100 GM
ESSENTIAL AMINO ACID INDEX IS
HIGHER THAN FISH, MILK,SOYABEAN
MACRO &MICRO NUTRIENTS HIGHER
THAN LITCHI,MANGO,BANANA
MEDICINAL PROPERTIES /GOOD FOR
HEART
5. WHITE BALL REVOLUTION
WBR
BACKWARD
LINKAGE MARKETING
PROCESSING
Khet Se Bazaar Tak (Domestic & Export)
CENTRE
26 Block
6. KHET SE BAZAAR TAK
(Backward Linkage)
MAJOR PROBLEMS FACED BY FARMERS
1) PRICE ASSURANCES
2) EXTENSION SERVICES
3) ELIMINATION OF INTERMEDIARIES
(Product factor & Land factor)
4) TIMELY AVAILABILITY OF
PRODUCTION CREDIT
7. KHET SE BAZAAR TAK
COMPONENT VALUE CHAIN
INPUT
FARMERS TECHNOLOGY
FIXED PRICE TRAINING
FINANCE EXTENSION SERVICES
PROCUREMENT
CENTRE
8. SELECTION OF FARMER
Suitability of pond
Past production record
Desire to cooperate
His family labour output
9. Procedure for becoming member
Form fill with proof of identity
Agreement paper with price/quality/qty
Bank account opening
Issue of photo identity card
10. RANGE OF MEMBERSHIP
Individual farmer
Self help groups
Fisherman cooperatives
Cooperatives
NGO
Farmers club
Grower associations
Women’s group / others .
11.
12.
13.
14.
15. MAKHANA MITRA KENDRA (Block)
FOCAL POINT FOR FARMER INTERACTION,
INFORMATION EXCHANGE & TRAINING
SUPPLY OF PLANTING MATERIAL & ALL OTHER
INPUTS
PLATFORM FOR PROVIDING CREDIT
COLLECTION OF PRODUCE
SORTING / GRADING / HOLDING FOR LIMITED
PERIOD
PACKING AND FORWARDING
16. Who is Makhana Mitra ?
Educated – unemployed village youth
From the local area
Has basic agriculture knowledge
Passion to succeed
17. Empowering Makhana Mitra ….
Specialised trainings
Face of the company
Mentor of the Farmer
Earning from commission on sales
FINALLY
Self Starter Entrepreneur
18. KHET SE BAZAAR TAK REACH…..
1 STATE
4 DISTRICTS
12 BLOCKS
655 VILLAGES
12000 FARMERS
19. KHET SE BAZAAR TAK BENEFITS……
Average income increase of member-----------
From 18000 Rs -- 94000 Rs Per Acre
Soil Health improvement – 5010 acre
Water Health improvement -- 5010 acre
Access to financial credit -- 4000 farmers
Entrepreneur developed -- 32
22. Khet Se Bazaar Tak
A Model Of Partnership
strong partnerships between:
Buyers
Logistics & Storage providers
Input Suppliers
Technology Providers
Research Institutes
Agri Universities
Government Agencies
23. KEY SUCCESS FACTORS
RELATIONSHIP WITH FARMERS
UNDERSTANDING OF SPECIFIC AGRONOMY
PRODUCTION MANAGEMENT COMPETENCIES
ABILITY TO PROVIDE VALUE ADDITION TO
BUSINESS MODEL OF BUYERS
EFFECTIVE SUPPLY CHAIN MANAGEMENT,
CONTROL COSTS
LEVERAGE IT
24. PROCESSING CENTRE
Modern processing centre (ISO 9000 &
HACCP ,India organic ,BRC, )
Patliputra Industrial area ( 30000 sq ft)
Technology from BOSCH Germany ,HEAT
& CONTROL Australia & CFTRI Mysore
Modern Packaging System (Flex Ind)
Commercial Production From OCT 2006
25. PRODUCT PROCESS DEVELOPMENT
THE OPPORTUNITY IN THE PROCESSING OF
MAKHANA LIES IN THE FIELD OF SNACK
FOODS , RTE, BREAKFAST CEREALS , HEALTH
SUPPLEMENT & BABY WEANING FOODS
SNACK FOOD MKT --- 1500 CR/ANNUM
BREAKFAST CEREALS – 750 CR/ANNUM
HEALTH SUPPLEMENT — 2500 CR/ANNUM
MAKHANA NATURAL --- 500 CR/ANNUM
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29.
30. MARKETING
100 TOWNS OF INDIA
EXPORT -- MIDDLE EAST & PAKISTAN
SHOPPING MALL / CALL CENTRES
31. ECONOMIC IMPACT
Effective & efficient monitoring of
production,extension activities and credit
deliveries in a cluster
Minimising risk in farming (produce,price)
Emergence of agro processing plants at
Block level
Purchasing power of Farmer increased
32. SOCIAL IMPACT OF THE PROJECT
IMPROVED AGRICULTURE --Farmers as source
of Innovation ,
BETTER LIVELIHOOD -- Due to better price
gain & Input services ,
BRIGHTER FUTURES -- IT kiosk – broadening the
information ,Risk management
EMPOWERMENT ---Empowerment due to
price gains & Training
33. LESSONS FOR AGRI ENTREPRENEUR
Do the resource mapping and build an
effective supply chain with farmer as a
source of innovation .
Invest in backward integration .
Develop the product with differentiation as a
core element .
Clearly focus on the segment and target
audience .
34. LESSONS FOR AGRI ENTREPRENEUR
Benefits of your product should be there --
tangible and intangible
Benefit of your product should carry evidence
– for credibility and trust .
Develop a road map of 5 years for project.
Develop a core team to manage different
project components .
35. LAST WORD
We have traversed a path that few have dared to ,
we are continuing on a path that still fewer have
the courage to follow ,we must pursue a path that
even fewer can dream to pursue , yet we must
hold in trust the aims and aspirations of millions
of our countrymen
Verghese Kurien
The man behind white Revolution