1. ENTREPRENEURSHIP
BUSINESS PLAN
SARHAD PUNJAB HOTELS
Assigned by:
Mr. Usman A. Bhatti
Prepared By:
ABDUL HASEEB KHAN
RASHID AHSAN
COMSATS Institute of Information
Technology Wah Cantt
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2. Table of Contents
Description Page No
Introduction of business. 3
Acknowledgement. 4
Nature of business. 5
Vision/ Mission Statement . 6
Executive Summary. 7
Industry Analysis. 8
Description of Venture. 11
Marketing Plan. 13
Situation Analysis. 14
Strength and Weakness of Business. 15
Organizational Plan. 17
Development of Management Team. 18
Job Descriptions. 19
Assessment of Risks. 20
Financial Plan. 22
Break Even Analysis. 26
Conclusion. 27
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3. Introduction of the Business:
As we are the students of the subject of entrepreneurship and project of
the subject is the necessary items according to the examination point of view. We
are very thankful to our teacher Usman A. bhatti that he provides us the
opportunity to do some practical work, which helps us more than enough to
understand the pros and cons of the real business. We have selected the business
of Sarhad Punjab Hotels, starting from one branch and after that we spread the
chain of hotels throughout the main cities of the country. The basic reason is that
to start this kind of business, we want to provide some unique quality food and
services. We have unique environment for all kinds of customers, especially all
kinds of divers and as well as families.
Sarhad Punjab Hotels:
Site:
Model Town, Wah G T Road
Prop:
Abdul Haseeb Khan (0300-5135119)
Rashid Ahsan Khan
Mob # 0300-5135119
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4. Acknowledgement
We are thankful to ALLHA, who is the creator of creators,
His blessings enable us to complete this project. This project could
not be completed without the assistant of our parents and our beloved
teacher Mr. Usman A. Bhatti their affection and guidance gave us
courage to make this project.
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5. Nature of the Business:
“Provide unique, comfortable environment and delicious and
quality food and services to meets the customer’s needs by highly skilled and
professional workforce and building long term relation.”
Major contributing factors in this are:
 24hrs. Services
 Highly professional and co-operative Staff
 Unique and quality environment.
Statement of the Financing Needs:
Initially business will be started with amount of 25, 00,000. Which are
whole invested by the owners, and we both are equally share of profit and loss.
Confidentiality of Report:
The report is confidential and the property of the partners listed above.
The person to whom it is transmitted intends it only for use, and any
reproduction of any of it contents without the prior written consent of the firm is
prohibited.
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6. Sarhad Punjab hotels
Vision Statement:
“Committed to establish a chain of hotels throughout the country”
Mission Statement:
“Provide unique, comfortable environment and delicious and quality food
and services to meets the customer’s needs by highly skilled and professional
workforce and building long term relation.”
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7. Executive Summary:
We have decided to start a business of hotels. We are two member of this
task and we are both students of business administration. For starting and
establishing any business it is very necessary that there should be complete plan
regarding marketing, production, operation, finance and organization. Our type
of business is partnership. We both should perform and invest equally. As we
know that every functional areas of the business are sound, so that’s why we
focused on human recourse, production and specially focused on marketing
aspects. So we have a vision of starting and running the distinguish business. Our
workforce is very specialized in different aspects of the business. Our managers
are directly linked with marketing, human resource and production. So we can
say that we have a diversified workforce.
As we all know that finance is the backbone of the business. So we gather
investment of 25, 00,000. We both invest equally in this business.
Marketing is very essential source for attracting and awarding the
customer towards the product and services. Our marketing team advertises 5
weeks before the venture on different geographic FM. Channels and through
billboards. Our target markets are all kinds of customers, like families, young
generations and especially all kinds of drivers of different transports. We would
providing as much quality product and services as we could. The basic reason is
that people was frustrated with bad quality of foods and services, and no better
place for refreshing. So we decided that we provide unique environment and
quality products and services at minimal price. People encourage us to move
forward.
This is the project of entrepreneurship so we have to show new and
creative in our business venture. We provide different demographic dinning hall,
and also provide a big lawn and seating arrangements for the purpose of dining.
We try to provide all kinds of foods items that demanded by the customers. The
environment is too romantic with the heart touchy music in dinning hall and
open air arrangements. Any way when we choosing the business we make a
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8. complete schedule for it and a complete business plan for it. We have complete
collaboration from both of us, invest same and enjoy profit, bear loss same.
Industry Analysis
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9. Industry Analysis
Future Outlook and Trends:
 Environmental Factors:
In wah cantt, and its surroundings, like, Peshawar GT. Road
peoples are wanted to that place where they have there
refreshment, Quality food and Environment at minimal price. So
we have a massive campaign of marketing in order to develop the
awareness about our Sarhad Punjab Hotel, it is opportunity for us
to develop a new business with creative ideas in future and develop
the taste.
 Customers:
Our target markets are all kinds of customers, like families, young
generations and especially all kinds of drivers of different
transports. We would providing as much quality product and
services as we could.
Competitors Analysis:
There are many indirect and direct competitor of our hotel, but
there are none in the local market that offer such a broad range of foods.
Although there are a number of business of hotels in Islamabad, Rawalpindi,
Peshawar and local market but they all very expenses.
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10. Market segmentation:
Our target markets are all kinds of customers, like families, young
generations and especially all kinds of drivers of different transports. We
would providing as much quality product and services as we could.
Industry Forecasting:
Industry forecasting tends to what’s the position of this industry in
future. We bother have the industry analysis and reach at that point, the hotel
industry is very big, unextinct and forever. The business is running and running
never dies. The hotel industry trends in future are very bright and we have
believed that we must take our part of success.
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11. Description of Venture
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12. Description of Venture
Products:
We try to all types of foods like, especially Chicken Karahi, Bar BQ,
Running Sea Food Items, and all running vegetables, Especially Demanded Dalls,
Soft Drinks, Special Doodh Patti and Coffe Bar.
Services:
As we have quality workforce so we must try to provide quality services.
Fast And timely services. Hotel will be open 24 hrs. After some time of
establishing the business we will try to provide home delivery system. We have an
also a complete marriage ceremony hall also.
Size of the Business:
We have a complete business plan. So according to our business plan we
start business with a single hotel and after our growth, we waste our setup. We
try to provide a chain of hotels after every 80 to 100 km.
Venture Equipments and personal:
We have 8 units of split air-condition, all furniture that needed, music
systems, a fountain fresh unit, a counter P.C. Tents, Ovens, Crockery, Freezers
and all the necessary things which are helpful for us.
We have a quality workforce which is hired from local area.
Background of Entrepreneurs:
We are both the students of the COMSATS WAH CANTT and doing M.B.A
(Marketing). We always find better opportunities so that’s the reasons we starts
this business.
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13. Marketing Plan
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14. SITUATION ANALYSIS
Back Ground of the Venture:
The Sarhad Punjab hotel is first to provide its quality product and services
for this market so the basic aim of the venture is to satisfy customers needs and
wants. At present no as such kind of competitors are offering such types of foods
and services with the nominal prices with unique environment. So we want to
tape this potential.
Competitor Analysis:
This hotel is having as such no competitors in wah. Green Lagoon and
Wah continental are hotels but they are very expensive. No doubt these
competitors are well established and strong but their high prices are the key
points for the Sarhad Punjab Hotel to manipulate in their own interest, as
customers here think them as inaccessible and highly priced.
Competitors are having many years of expertise in this field as well as
them well aware the customers demand. So our strategy will be cost minimization
and verity.
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15. Strength and Weaknesses of the Business
Strength:
 First Mover advantage.
 Profitable market potential.
 No as such this type of competitors.
 Different verities of Foods.
 Affordability.
 New concept of diet foods.
 On the spot Bar BQ Facility.
Weaknesses:
 No prior experience.
 Resources not very huge.
 Presence of competitors.
 Less hostelling trends in local environment.
Marketing Objectives and goals:
 To run the business profitably.
 Create more awareness for the unique hotel.
 Capture the market share.
 With the passage of time introducing new services like home delivery
services.
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16.  With the passage of time we expand our setup throughout the country.
Marketing strategy and Action Plan
Product and Services:
Initially the products and services are provided at the hotel. Special
features of the product include different verities of the foods according to
customer’s popular taste and trends.
Products and services are available 24 hrs due the needs of the customers,
like drivers and passengers.
Pricing:
Special emphasis is being paid on pricing strategy as this important aspect
will be differentiate this business from its competitors and will help in capturing
the market share.
Distribution:
No traditional distribution channels are being used at starting the business
but after some while we use our own distribution setup.
Promotion:
Being a starting business it requires a massive promotional campaign to
create awareness among the target market. So promotional campaign will start
well before opening of the business.
For this purpose we will use a massive campaign of advertising. So we use big
banners for this purpose, Billboards, Advertising on FM channels like 97, 100,
and 89. WE should develop the relations with drivers to stop at the Sarhad
Punjab Hotel.
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17. Organizational Plan
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18. 18

19. Development of Management Team
This is the group of two members and work is assigned according to
their qualification and abilities. We both Invest equally and both of us active
partners in this project. We hire a quality workforce for the purpose of our
business. So according to their qualification and capabilities we divide the
management. Our managers indulge in marketing activities, some are preparing
documentation e.g. assessment cost and etc, as for as reporting system is concern
group is divided into four sub groups and members of these subgroups are
suppose to be report to head of the sub group.
Form of Ownership:
This is Partnership based business. In this business we two business
partner. We both are the student of MBA 3rd semester.
We both partner investing equally and providing equal services, so the profit or
loses will distributed equal.
Identification of Partners or Principals Shareholders:
We are both business partners. In our business no shareholders
exist, Due to potential estimate which we both can equally invest in our business.
We both all in all in our business.
Customer Relationship Department:
Every manger operations will be dealing the customer affairs
regarding any suggestions or complaints about the services being provided by the
Venture. Customers will have direct access to the manager operation at each
level. Customers will be having direct access through telephone and mail service.
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20. Job Description
CEO: Abdul Haseeb Khan
Job Description:
Formulation of venture, Financial, Marketing Production and Human
resource strategies.
i. Financial Manager: Rashid Ahsan
Job Description:
Handing Cash flow and preparing financial statements.
ii. Marketing Manager: Abdul Haseeb Khan
Job Description:
Advertisement and promotion of the venture.
iii. Production Manager: xyz ( will be appointed)
Job Description:
Managing the overall production process of venture.
iv. H.R. Manager: xyz(will be appointed)
Job Description:
Making teams and assigning them different task and monitoring of the
venture.
v. Purchase Manager: Rashid Ahsan
Job Description:
Purchasing of raw materials and assets of the venture.
vi. Workforce: Will be appointed.
Job Description:
Preparing foods and providing services.
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21. Assessment of Risk
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22. Weakness of the Business:
These are weakness of our business which we find out after the
SWOT Analysis.
 No prior experience.
 Resources not very huge.
 Presence of competitors.
 Less hostelling trends in local environment.
Contingency Plan:
 To increase the customer base and to create awareness,
Sarhad Punjab Hotel will be charging its less price for their products and
services for first 1 month.
 If any customer has any complaint then the management will arrange the
alternative.
 If there will be need the specials cooks for specials dishes can be hired.
 Generators will be available for any situation if electricity failed.
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23. Financial Plan
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24. CAPITAL REQUIREMENTS
Land: 1000000
Building: 1500000
Total: 2500000
Advertisement+ Promotional: 100,000
Salaries:
 15 waiters: (15 * 2000) 30000
 5 cooks: (5*4000) 20,000
Total Salary 50000
Cost of running items:
(20000*30) 600000
Revenue per Day:
(30000*30) 900000
Revenue From extra Point:
(Revenue from Marriage Hall) 100000
Total Revenue Per Month: 10,00,000
Total Cost:
 Billing. (30000)
 Salaries. (50000)
 Inputs Cost. (600000) 680000
Profit: 320000
Tax 15% on Profit: 320000* 15%= (48000)
Net Profit: 272000
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25. 1st Year Projected Revenue and Cost Quarterly
1st Quarter:
Revenue 1500000
Cost 1800000
Loss 300000
2nd Quarter:
Revenue 210000
Cost 200000
Profit 100000
3rd Quarter:
Revenue 2700000
Cost 2200000
Profit 500000
4th Quarter:
Revenue 2950000
Cost 2180000
Profit 7200000
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26. 2nd
Year Projected Revenue and Cost Quarterly
1st Quarter:
Revenue 298000
Cost 220000
Loss 780000
2nd Quarter:
Revenue 3000000
Cost 2300000
Profit 700000
3rd Quarter:
Revenue 3200000
Cost
2400000
Profit 800000
4th Quarter:
Revenue 3800000
Cost 2800000
Profit 100000
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27. Quarters profits Accumulated investment
profits
1-ist qurt (300000) -300000 2500000
2nd qrt 100000 -200000 2500000
3rd qrt 500000 300000 2500000
4th qrt 720000 1020000 2500000
2-ist qrt 780000 1800000 2500000
2nd qrt 700000 2500000 2500000
3rd qrt 800000 3300000 2500000
4th qrt 1000000 4300000 2500000
Break-even analysis
6000000
Profit / Loss &
4000000
Investment
2000000
0
3rd
3rd
qrt
qrt
1-ist
-2000000
2-ist
qurt
qrt
Quarterly years
Accumulated profits investment
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28. Conclusion
Sarhad Punjab Hotel will achieve its objectives. It is said that In the food
industry the profit is double of the other industry’s profit. It is the most attractive
business in this locality. Return on investment is very high.
On the basis of our finding we can conclude that it is one of the most
attractive business in this area and people response towards Hotels are
increasing and number of customer increases every day.
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