The Direct Selling Entrepreneurial Mindset

1. The Direct Selling Entrepreneurial Mindset
We can observe that the richest people in each country are almost always
entrepreneurs. What business is low in capital but high in hope---how long? We all know
that there are three usual ways to start a business.
The traditional route is pro capital. First, you setup a fund to cover the first 6
months of rent, because there is still no flow of revenues. Then, add in the cost of air
conditioners, office renovation, furniture and fixtures, computers, some supplies,
brochures to be printed in bulk, etc. furthermore, there is the payroll plus credit terms
normally extended to and expected by some of your customers. Before you know it, your
savings and those your partners are already depleted and there isn’t enough cash to
operate the business.
The 2nd alternative does not need big capital. You can operate a small mom & pop
store, a.k.a. sari-sari store. This setup might do the job for you but the hours are long and
the market is limited only to your neighbor. Also, you will literally become prisoner of
your own store everyday because such a business is meant to be a one-man, low overhead
cost operation. You will probably get by, as long as you keep the list of credit customers
short.
The 3rd option is to have an independent direct sales distributorship business. You
might have been doing this already-you know, buying and selling things on your own-
except this time, you have brought it to the next level of professionalism by being part of
a bigger picture, a legitimate direct sales company. The great thing is that it is easy to
undertake a direct sales business venture. There are no barriers to entry except your
attitude, belief system and commitment level.
The direct sales business has made millionaires out of seemingly ordinary people.
You get paid for what you are truly worth and not what the job is worth. It’s your
ballgame and the ball is in your hands. You can choose what you want to be, how much
you want to earn, or how much time you want to spend. And direct sales promote long-
term relationships with your customers making it sustainable business with a mission.