Survey monkey results

1. Survey Monkey Results
Abigail Ronald
Candidate Number: 2121
Centre Number: 64135

2. What is your gender?
From the results I gathered from my
questionnaire I found that there was an equal
number of boys and girls that were interested in
my magazine. This means that when creating my
magazine I will need to target both genders and
use features to attract them both. This is also
good for the magazines profits because if both
genders are interested the magazine, I have
increased the possible market for my magazine.

3. What is your age?
After asking people my questionnaire I found
that the majority of people asked (90%) were
aged 18 – 24. After finding this as the key result
I will now style my magazine around this
generation. Also due to the fact the majority of
people were this age I will use more colloquial
language in the articles.

4. How much would you be willing to pay?
Looking at the results of what people said that
they would be willing to pay I found that all the
priced were surrounding £3. I also did further
research into what my magazine of inspiration
costs, (£3.99). After finding out this and looking
at my results I have decided to charge £3.99 for
my magazine.

5. Which colour scheme do you look for in a
magazine?
As shown in the graph, 50% of people wanted to
see a black and white colour scheme in my
magazine. However, a close 40% also wanted
some simplistic colour schemes. Due to the fact
that only 10% wanted bright and bold colours, I
will be mainly sticking to monochrome and
some simplistic colour throughout my magazine.

6. What do you like a magazine to include?
After asking 10 people what they wish to find in
my music magazine I found that the majority
wanted music, fashion and film. 30% wanted
music and film, equally, 30% wanted only music
and fashion. After getting these results I have
decided to include music, fashion and film.

7. Do you like your magazine to include
interviews?
I then went on to ask people if they would
like to see interviews included in my
magazine. The results showed that 90% of
people wanted interviews to be included.
However, 10% did not want the magazine
to contain interviews.

8. How often do you buy a magazine?
I then asked people how often they buy a
magazine, I did this so that I could get an
insight into how often I should release a
magazine. Due to the vast majority saying
that they buy magazines monthly (9/10
people) I will aspire to release a magazine
once a month other than weekly as only
one person wanted them to be released
this frequently.

9. What attracts you to buy a magazine?
Looking at the different responses of this
question, I have found that people are
attracted to several different features of a
magazine. For example 7/10 people said
that the colours/colour scheme and images
on/featured in a magazine is what attracts
them to a magazine. One person said that
the general front cover is what attracts
them to buy a magazine. The final two
responses say that the celebrity featured,
and the advertisements attracts them.
After finding this out I will make sure I
choose an effective colour scheme as well
as images to ensure I attract as many
people as possible to buy my magazine.

10. How often do you view or access Facebook?
I decided to ask people how often they
accessed Facebook. 70% of people said that
they accessed Facebook on a daily basis,
(30% multiple times a day). The other 30%
said that they just checked it a few times a
week. Due to all participants viewing their
Facebook at least a few times a week, this
means that it may be a good idea to
advertise my first edition of the magazine
on this media platform so that several more
people become aware of it.

11. What information would you like to see us
provide?
The people who responded to this Survey
Monkey suggested a variety of things they
wished for us to provide in my magazine.
3/10 people asked wanted information on
fashion to be presented, 2/10 people
wanted film interviews/reviews, the rest
wanted chart information and other
information to do with music and film.

12. Conclusion
• To conclude, after evaluating the results gained from a selection of
people completing my survey monkey questionnaire, I have been able
to make many decisions upon how I should style/produce my music
magazine.
• Gaining the opinions from people of my target age group was a
crucial stage of my planning and research, this is because I have now
established how much my magazine should cost, what colour scheme
it should uphold, as well as how often an issue of the magazine
should be released.