5. Income
%
3% 9%
1% Under $30,000
$30,000-$49,999
4% 28%
$50,000-$74,999
4%
$75,000-$99,999
6% $100,000-$124,999
$125,000-$149,999
$150,000-$199,999
13% $200,000-$299,999
$300,000 or more
25% Prefer not to answer
7%
5
6. Marital Status
%
2%
Single
13%
1%
Married
48% Divorced / Widowed
/ Separated
Living Together
36%
Don't Know
6
9. Technology Adoption
It would be fine with me if I never
used a computer again
6%
(Agree/Strongly
23%
Agree)
(Disagree/Strongly
Disagree) I prefer products that offer the latest
71% Neutral in new technology
(Agree/Strongly
Agree)
48% 49% (Disagree/Strongly
Disagree)
Neutral
3%
9
10. Media Habits
Read Newspaper
40%
Yes
No
60%
Time Spent Online
%
35.21
29.58 28.17
5.63
< 2 hours 2 to 10 11 to 20 > 20 hours
per week hours per hours per per week
week week
10
12. Shopping Behavior
Prefer to buy things friends or
neighbors would approve of
Agree/Strongly
Agree
29%
Disagree/Strongly
Disagree If I really want something I will buy
57%
14% Neutral it on credit card rather than wait
Agree/Strongly
32% Agree
44% Disagree/Strongly
Disagree
Neutral
24%
12
13. Shopping Behavior
Buying products that come from my
country is important to me
Agree/Strongly
Agree
37%
Disagree/Strongly
53% Disagree I like to use coupons when I shop
Neutral
10%
Agree/Strongly
33% Agree
Disagree/Strongly
Disagree
61% Neutral
6%
13
14. Shopping Behavior
It's nearly always worth paying extra
for quality goods
Agree/Strongly
Agree
42% Disagree/Strongly
Disagree I like to shop around before making
56%
Neutral a purchase
2% (Agree/Strongly
Agree)
49% 48% (Disagree/Strongly
Disagree)
Neutral
3%
14
15. Price Consciousness
Brand names are more important to
me than price
Agree/Strongly
Agree
40% 33%
Disagree/Strongly
Disagree
How I spend my time is more
important than how much money I
Neutral
27% make
(Agree/Strongly
Agree)
30%
(Disagree/Strongly
Disagree)
66%
4% Neutral
15
16. Social Attitudes
I feel like I have a good work/life
balance
Agree/Strongly
Agree
36%
Disagree/Strongly
Disagree I enjoy following the political
57%
Neutral process and campaigns
7%
Agree/Strongly Agree
34% 40%
Disagree/Strongly
Disagree
Neutral
26%
16
17. Social Attitudes
I am perfectly happy with my
standard of living
(Agree/Strongly
Agree)
34%
(Disagree/Strongly
Disagree) My friends and associates often ask
59%
Neutral for my advice in financial matters
7%
(Agree/Strongly
Agree)
37%
49% (Disagree/Strongly
Disagree)
Neutral
14%
17
18. Media Attitudes
Advertising for beer and wine
should be taken off TV
(Agree/Strongly
Agree)
45% 41% (Disagree/Strongly Advertising directed at children should
Disagree)
be taken off TV
Neutral
14%
Agree/Strongly
Agree
39%
Disagree/Strongly
51% Disagree
Neutral
10%
18
19. General Attitudes
I like to do things that are
unconventional
(Agree/Strongly
I enjoy taking risks Agree)
34%
(Disagree/Strongly
Disagree)
63%
(Agree/Strongly Neutral
Agree) 3%
41%
(Disagree/Strongly
56% Disagree) I usually speak even when it
Neutral upsets people
3%
(Agree/Strongly
Agree)
42%
(Disagree/Strongly
54% Disagree)
Neutral
4%
19
20. Eco-Friendly
I’m willing to accept a lower standard
of living to conserve energy
I concern much for the Environment
(Agree/Strongly
35% Agree)
(Disagree/Strongly
54%
(Agree/Strongly Disagree)
37% 38% Agree) 11% Neutral
(Disagree/Strongly
Disagree)
Neutral I'm very much concerned about global
25% warming
Agree/Strongly
24% Agree
Disagree/Strongly
13% Disagree
63%
Neutral
20
21. Entertainment
I travel for pleasure frequently
(Agree/Strongly
Agree)
39%
48% (Disagree/Strongly
Disagree) I'm always looking for new ways to
Neutral improve my home
13%
Agree/Strongly
Agree
42%
Disagree/Strongly
55% Disagree
Neutral
3%
21
22. Survey Participation
70
60
50
40
30
%
20
10
0
Online Phone Mail Online Mall Focus Others None of
survey (6 Survey (paper) poll (1-5 survey group these in
or more survey questions) the last 12
questions) months
22
23. Decision Making Authority
%
Automobiles
TV, cell phones and computers
Kitchen & Household Appliances
Grocery Purchases
Not at all
Insurance Rarely/At Times
Always/Often
Healthcare
Clothing
Banking
0 10 20 30 40 50 60 70 80
23
24. Receptiveness to Change
Open for new Health Care Provider
with latest training & technologies
Very Likely/Somewhat
Likely
31%
Very Unlikely/Somewhat
Unlikely Ready to purchase recent
62% model automobiles
Neither Likely nor
7% Unlikely
Very Likely/Somewhat
29% Likely
Very Unlikely/Somewhat
Unlikely
65%
6% Neither Likely nor
Unlikely
24
25. Receptiveness to Change
Ready to choose new Insurance
companies providing wide range
of offerings
Very Likely/Somewhat
Likely
46% 44% Very Unlikely/Somewhat Like to purchase new fashion trends in
Unlikely
clothing
Neither Likely nor
Unlikely
10% Very Likely/Somewhat
Likely
44% 49% Very Unlikely/Somewhat
Unlikely
Neither Likely nor
7% Unlikely
25
26. Receptiveness to Change
Interested to purchase recent model
kitchen and household appliances
Very Likely/Somewhat
Likely
39%
Very Unlikely/Somewhat
55% Unlikely Ready to purchase recent models in
Neither Likely nor handheld electronic devices
Unlikely
6%
Very Likely/Somewhat
Likely
41%
Very Unlikely/Somewhat
58% Unlikely
Neither Likely nor
1% Unlikely
26
27. Receptiveness to Change
Comfortable switching to a new bank
with better interest rates
Very Likely/Somewhat
Likely
37%
Very Unlikely/Somewhat
59% Unlikely If you were doing the grocery shopping, how
Neither Likely nor likely are you to purchase a product you have
Unlikely never purchased before either because it is a
4%
new product or brand of a product you normally
buy?
Very Likely/Somewhat
Likely
35%
Very Unlikely/Somewhat
61% Unlikely
Neither Likely nor
4% Unlikely
27
28. iPinion
Reach more appropriate people in more appropriate ways
iPinion provides on-the-go survey capabilities for today’s world.
Don’t take our words for it. Try us for your next research project.
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