SlideShare une entreprise Scribd logo
1  sur  60
OUGD404 DESIGN PRINCIPLES



COLOUR – Part 3
   colour & contrast
Because of this physiological
 response, the eye can be "fooled"
into seeing the full range of visible
  colors through the proportionate
adjustment of just three colors: red,
           green and blue.
Itten’s 7 Contrasts
   • Contrast of TONE
   • Contrast of HUE
   • Contrast of SATURATION
   • Contrast of EXSTENSION
   • Contrast of TEMPERATURE
   • COMPLEMENTARY contrast
   • SIMULTANEOUS contrast
CONTRAST OF
  TONE
Formed by the
juxtaposition of light and
dark values. This could be
monochromatic
CONTRAST OF HUE
    Formed by the juxtaposing of
    different hues. The greater the
 distance between hues on a colour
   wheel, the greater the contrast.
CONTRAST OF
SATURATION
      Formed by the
 juxtaposition of light and
   dark values and their
    relative saturations
CONTRAST OF
EXSTENSION
     Formed by assigning
   proportional field sizes in
relation to the visual weight of
 a colour. Also known as the
    contrast of proportion.
CONTRAST OF
TEMPERATURE
 formed by juxtaposing hues that
   can be considered ‘warm’ or
‘cool’. Also known as the contrast
         of warm and cool
COMPLEMENTARY
  CONTRAST
formed by juxtaposing complementary
    colours from a colour wheel or
        perceptual opposites
SIMULTANEOUS
  CONTRAST
  Formed when boundaries
 between colours perceptually
          vibrate.
END

Contenu connexe

Dernier

Cheap Rate Call girls Malviya Nagar 9205541914 shot 1500 night
Cheap Rate Call girls Malviya Nagar 9205541914 shot 1500 nightCheap Rate Call girls Malviya Nagar 9205541914 shot 1500 night
Cheap Rate Call girls Malviya Nagar 9205541914 shot 1500 nightDelhi Call girls
 
Kurla Call Girls Pooja Nehwal📞 9892124323 ✅ Vashi Call Service Available Nea...
Kurla Call Girls Pooja Nehwal📞 9892124323 ✅  Vashi Call Service Available Nea...Kurla Call Girls Pooja Nehwal📞 9892124323 ✅  Vashi Call Service Available Nea...
Kurla Call Girls Pooja Nehwal📞 9892124323 ✅ Vashi Call Service Available Nea...Pooja Nehwal
 
VIP Kolkata Call Girl Gariahat 👉 8250192130 Available With Room
VIP Kolkata Call Girl Gariahat 👉 8250192130  Available With RoomVIP Kolkata Call Girl Gariahat 👉 8250192130  Available With Room
VIP Kolkata Call Girl Gariahat 👉 8250192130 Available With Roomdivyansh0kumar0
 
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...home
 
Cheap Rate Call girls Kalkaji 9205541914 shot 1500 night
Cheap Rate Call girls Kalkaji 9205541914 shot 1500 nightCheap Rate Call girls Kalkaji 9205541914 shot 1500 night
Cheap Rate Call girls Kalkaji 9205541914 shot 1500 nightDelhi Call girls
 
VIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service Bhiwandi
VIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service BhiwandiVIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service Bhiwandi
VIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service BhiwandiSuhani Kapoor
 
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Call Girls in Nagpur High Profile
 
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...babafaisel
 
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...ranjana rawat
 
Fashion trends before and after covid.pptx
Fashion trends before and after covid.pptxFashion trends before and after covid.pptx
Fashion trends before and after covid.pptxVanshNarang19
 
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun serviceCALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun serviceanilsa9823
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...BarusRa
 
Peaches App development presentation deck
Peaches App development presentation deckPeaches App development presentation deck
Peaches App development presentation decktbatkhuu1
 
Editorial design Magazine design project.pdf
Editorial design Magazine design project.pdfEditorial design Magazine design project.pdf
Editorial design Magazine design project.pdftbatkhuu1
 
Cosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable BricksCosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable Bricksabhishekparmar618
 
DragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptxDragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptxmirandajeremy200221
 
The history of music videos a level presentation
The history of music videos a level presentationThe history of music videos a level presentation
The history of music videos a level presentationamedia6
 

Dernier (20)

Call Girls Service Mukherjee Nagar @9999965857 Delhi 🫦 No Advance VVIP 🍎 SER...
Call Girls Service Mukherjee Nagar @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SER...Call Girls Service Mukherjee Nagar @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SER...
Call Girls Service Mukherjee Nagar @9999965857 Delhi 🫦 No Advance VVIP 🍎 SER...
 
Cheap Rate Call girls Malviya Nagar 9205541914 shot 1500 night
Cheap Rate Call girls Malviya Nagar 9205541914 shot 1500 nightCheap Rate Call girls Malviya Nagar 9205541914 shot 1500 night
Cheap Rate Call girls Malviya Nagar 9205541914 shot 1500 night
 
Kurla Call Girls Pooja Nehwal📞 9892124323 ✅ Vashi Call Service Available Nea...
Kurla Call Girls Pooja Nehwal📞 9892124323 ✅  Vashi Call Service Available Nea...Kurla Call Girls Pooja Nehwal📞 9892124323 ✅  Vashi Call Service Available Nea...
Kurla Call Girls Pooja Nehwal📞 9892124323 ✅ Vashi Call Service Available Nea...
 
VIP Kolkata Call Girl Gariahat 👉 8250192130 Available With Room
VIP Kolkata Call Girl Gariahat 👉 8250192130  Available With RoomVIP Kolkata Call Girl Gariahat 👉 8250192130  Available With Room
VIP Kolkata Call Girl Gariahat 👉 8250192130 Available With Room
 
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
 
Cheap Rate Call girls Kalkaji 9205541914 shot 1500 night
Cheap Rate Call girls Kalkaji 9205541914 shot 1500 nightCheap Rate Call girls Kalkaji 9205541914 shot 1500 night
Cheap Rate Call girls Kalkaji 9205541914 shot 1500 night
 
VIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service Bhiwandi
VIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service BhiwandiVIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service Bhiwandi
VIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service Bhiwandi
 
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
 
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
 
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Serviceyoung call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
 
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
 
Fashion trends before and after covid.pptx
Fashion trends before and after covid.pptxFashion trends before and after covid.pptx
Fashion trends before and after covid.pptx
 
young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service
young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Serviceyoung call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service
young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service
 
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun serviceCALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
 
Peaches App development presentation deck
Peaches App development presentation deckPeaches App development presentation deck
Peaches App development presentation deck
 
Editorial design Magazine design project.pdf
Editorial design Magazine design project.pdfEditorial design Magazine design project.pdf
Editorial design Magazine design project.pdf
 
Cosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable BricksCosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable Bricks
 
DragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptxDragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptx
 
The history of music videos a level presentation
The history of music videos a level presentationThe history of music videos a level presentation
The history of music videos a level presentation
 

En vedette

Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 

En vedette (20)

Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 

Ougd404colour3

  • 1. OUGD404 DESIGN PRINCIPLES COLOUR – Part 3 colour & contrast
  • 2.
  • 3.
  • 4.
  • 5. Because of this physiological response, the eye can be "fooled" into seeing the full range of visible colors through the proportionate adjustment of just three colors: red, green and blue.
  • 6. Itten’s 7 Contrasts • Contrast of TONE • Contrast of HUE • Contrast of SATURATION • Contrast of EXSTENSION • Contrast of TEMPERATURE • COMPLEMENTARY contrast • SIMULTANEOUS contrast
  • 7. CONTRAST OF TONE Formed by the juxtaposition of light and dark values. This could be monochromatic
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. CONTRAST OF HUE Formed by the juxtaposing of different hues. The greater the distance between hues on a colour wheel, the greater the contrast.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. CONTRAST OF SATURATION Formed by the juxtaposition of light and dark values and their relative saturations
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. CONTRAST OF EXSTENSION Formed by assigning proportional field sizes in relation to the visual weight of a colour. Also known as the contrast of proportion.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. CONTRAST OF TEMPERATURE formed by juxtaposing hues that can be considered ‘warm’ or ‘cool’. Also known as the contrast of warm and cool
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48. COMPLEMENTARY CONTRAST formed by juxtaposing complementary colours from a colour wheel or perceptual opposites
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56. SIMULTANEOUS CONTRAST Formed when boundaries between colours perceptually vibrate.
  • 57.
  • 58.
  • 59.
  • 60. END

Notes de l'éditeur

  1. The eye contains two kinds of receptors: rods and cones. While the rods convey shades of gray, the cones allow the brain to perceive color hues. Of the three types of cones, the first is sensitive to red-orange light, the second to green light and the third to blue-violet light. When a single cone is stimulated, the brain perceives the corresponding color. That is, if our green cones are stimulated, we see "green". Or if our red-orange cones are stimulated, we see "red". If both our green and red-orange cones are simultaneously stimulated, our perception is yellow.The eye cannot differentiate between spectral yellow, and some combination of red and green. The same effect accounts for our perception of cyan, magenta, and the other in-between spectral colors.Because of this physiological response, the eye can be "fooled" into seeing the full range of visible colors through the proportionate adjustment of just three colors: red, green and blue