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CMS WORKSHOP
  Listers Group v10
WHAT YOU CAN CHANGE
The parts of the new site you have easy access to
Homepage
Brands & Sites
Other Pages
Imagery - Tutorial
ADDING NEW CONTENT
From your head to listersgroup.co.uk in a few easy steps
Pages
   News
   Events
   O ers
  Awards
Testimonials
Draft   Staging   Review   Live
Dra
    ft

           Us er name an d Pa ss word
Staging
           reedactte d
            r d a c ed

  ev iew
R
Pages
   News
   Events
   O ers
  Awards
Testimonials
Keep in mind:
Is it relevant?
Listers-specific? Participating?
Attacking another brand?
Relevant to our customers?
Are you repeating yourself?
Are you repeating yourself?
Are you repeating yourself?
Are you repeating yourself?
“From...”
“Up to...”
!   Save £350 on dual controls when fitted to a
    Manufacturer Range-A vehicle!
!   Save £450 on dual controls when fitted to a
    Manufacturer Range-B vehicle!
!   Save £550 on dual controls when fitted to a
    Manufacturer Range-C vehicle!
!   Save £750 on dual controls when fitted to a
    Manufacturer Range-D vehicle!
!   Save up to £750 on dual controls when fitted to a
    Manufacturer Range-A, Range-B, Range-C or
    Range-D vehicle!
Writing Style
Spelling and Grammar
Punctuation
Omit needless words
STOP
SHOUTING
This point is so amazing!!!!!
   Can you hear me???
!   Check your spelling, grammar and punctuation.
    (There are some things that a spell check won’t pick up!)

!   Omit needless words.
    (But don’t be brief at the expense of clarity.)

!   DON’T USE ALL-CAPITALS IN YOUR BODY COPY.
    (Seriously, don’t do it. It’s considered to be shouting.)

!   More than one exclamation mark is a no-no!!!
    (As is more than one question mark. Just use one.)

!   Avoid using ellipsis... it’s not a pause.
    (If you want a pause, use a comma. A long pause is a full stop.)
REUSING PDF CONTENT
How to make your PDFs available to everyone
Introduce your PDF content
Upload a screen grab of the
       PDF content
FINANCE OFFERS
Follow the (very strict) rules or don’t include the o ers
Consumer Credit (Advertisements)
      Regulations 2004
43 Pages
(add another 96 pages for the FAQ)
Google is your friend!
    Frequently Asked Questions:

Search for: OFT746
   Sample Adverts and Flowchart:

Search for: OFT016a
!




                                       !
    (This is one of the more useful pages)
We can not get this wrong.
Making it easy...
...takes time.
Manufacturer deals only.
WORKSHOP TIME
  Open your laptops!

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