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LinkedIn offers sales professionals the ability to find and engage with targeted buyers better than any other sales tool. It allows us to search and filter our connections’ connections to identify who in our network can help us gain access to potential sponsors. In this workshop we will cover: Buyer-Centric Profile • From Resume to Resource • Position as a Thought Leader and Subject Matter Expert • Banner, headshot, summary, experience, skills and recommendations and contact information Network and Engage • Welcome Messages to New Connections to Start Conversations • Connecting with Those Viewing Your Profile • Finding and Engaging Existing Connections • Leveraging Notifications to Keep in Touch Gain Access to Stakeholders • Develop Search Strings to Create Lists of Prospect and Influencers • Ask and Receive Warm Introductions into a Targeted Audience • Connect in a Way that is Relevant to Your Audience and Get Them Excited to Take Your Phone Call Thought Leadership • Leverage Content to Attract and Engage • Curating Relevant Content • Publish Original Content • Interview Blogs • Use LinkedIn Native Video

This presentation highlights 5 social media best practices and also covers Facebook Places and Facebook Deals.

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